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  • questions to ask your customers
    Article
    Delighting Customers

    4 Questions to Ask Your Customers

    “If you’re not asking the right questions, you could be missing out on 70% to...

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  • brand authenticity
    Article
    Delighting Customers

    Brand Authenticity and Consistency

    “Authenticity can’t be replicated or faked. You’re either real or you’re not.” – Bibi Bourelly...

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  • How to Keep Customers Happy
    Article
    Better Strategy, Delighting Customers

    How to Keep Customers Happy by Anticipating Their Needs

    “There are no traffic jams along the extra mile.” – Roger Staubach, Heisman Trophy winning,...

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  • changing business landscape
    Article
    Better Strategy, Delighting Customers

    Understand The Changing Business Landscape – Stop Playing Office!

    “One of the immutable patterns of history is the rise and fall of great powers....

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  • open innovation
    Article
    Better Strategy, Delighting Customers

    The Problem with Open Innovation

    “There is no innovation and creativity without failure. Period.” – Brene Brown, researcher, best-selling author My...

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  • day 1 amazon
    Video Article
    Better Strategy, Delighting Customers

    Day 1 Amazon Thinking

    The essence of Day 1 Amazon Thinking – described in Bezos’ 2017 shareholder letter –...

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  • customer service experience
    Article
    Better Strategy, Delighting Customers

    Your Customer Service Experience Depends on the Little Things

      “Fun is good.” – Dr. Seuss An experience after a recent boat cruise got me...

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  • the_customer_is_boss
    Article
    Better Strategy, Delighting Customers

    Never Forget Who’s the Boss – The Customer

    “There is only one boss. The customer. And he can fire everybody in the company from...

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  • consumer experience
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    Better Strategy, Delighting Customers

    Consumer Experience – The Good to Phenomenal Impact

    “To create something exceptional, your mindset must be relentlessly focused on the smallest detail.” – Giorgio...

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