Case Study
The Little Potato Company: Lessons from a Natural Entrepreneur
Quick Facts
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Founded
1996
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Industry
Agricultural Food Production
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Lawrence & Co. Client
Since 2010
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Leadership
Angela Santiago - CEO
Growing The Little Potato Company
Like most entrepreneurs, Angela Santiago, CEO/Owner of The Little Potato Company, appreciates the value of hard-won lessons from business and life.30 years in, the company is the number on little potato brand in North America with 400 employees, 14,000 contracted acres and three plants, including a new state-of-the-art plant featuring sustainable water conservation and solar technologies.
Key Results
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+25.3 annual growth rate
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Delivers in every Canadian province & US state
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Donates a minimum of 2,500,000 pounds of potatoes annually
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Has partnered with L&Co for 15 years
Founder-Driven Values
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Family
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Go Beyond
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Do What You Say
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Elevate Others
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Down to Earth
Purpose
Feed the World Better
“Our purpose is our north star and drives every decision. Our values are at the center of everything we do.”
