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About Us

Your Partner for Growth

Lawrence & Co is a growth strategy and leadership advisory firm that helps ambitious companies create scalable, enduring growth.  We guide executive teams through complexity—combining sharp strategic thinking with proven execution frameworks. Unlike traditional firms, we simplify the path to growth.

Growth Simplified

Our approach – Growth Sim­pli­fied – blends the insight of elite strat­e­gy con­sult­ing with the prac­ti­cal­i­ty of sea­soned oper­a­tors. We help com­pa­nies grow faster, with less fric­tion, and more clarity.

  • Clarify strategy

    Identify the few bold moves that will deliver disproportionate impact.

  • Build aligned leadership

    Strengthen the executive team’s focus, accountability, and cohesion.

  • Scale execution

    Implement systems and rhythms that translate strategy into results – across people, processes, and performance.

Our Ser­vices

Our Purpose & Values

Enduring growth: at work, and in life too.

We see grow­ing a com­pa­ny as a cat­a­lyst for change at every lev­el – per­son­al, pro­fes­sion­al, orga­ni­za­tion­al, fam­i­ly, com­mu­ni­ty – and poten­tial­ly far beyond.

We don’t just help com­pa­nies grow. We help peo­ple become who they need to be to cre­ate that growth.

These core val­ues guide our decisions.

  • Better Next Time

    Some people are satisfied when a solution “works.” Not us. In everything we do, we always look for a way to make it better, faster, simpler. It’s just what we do.

  • Tell It Like It Is

    We believe that life is simpler when things are transparent. This seems like common sense but it’s not, and we have very little patience for things that claim to be much more – or different – than they really are.

  • More Than You Say

    We believe in doing more than is expected. Call it generosity, or a desire to help or please. We just know that we are driven to – and take pleasure in – doing something extra. It’s good for our clients and relationships and rewarding for us too.

  • Start With Respect

    We are down-to-earth people who treat everyone with equal respect. That means keeping an open mind, being curious, listening to and considering different perspectives. It’s amazing what we learn.

  • & Fun Too

    We are fun-loving people who approach life in a lively, spirited and playful way. We take our work and our lives seriously, and we like to have fun too. We enjoy shared experiences and connections with our colleagues and the clients we support. We naturally find joy, excitement, and laughter wherever possible.

Fractional Executives

When our clients need short-term exper­tise or capac­i­ty, we con­nect them with pro­fes­sion­als who deliv­er impact from day one. We main­tain a net­work of high-cal­i­bre frac­tion­al exec­u­tives and advi­sors who can step in on a project basis or back­fill key roles in times of growth, tran­si­tion, or change. This net­work includes Lawrence & Co growth advi­sors and exter­nal experts with back­grounds across many indus­tries and com­pa­ny sizes.

Areas of exper­tise include:

  • People/​HR strat­e­gy and compensation
  • Inter­view­ing and hiring
  • Mar­ket­ing and branding
  • Finance and analysis
  • Sales lead­er­ship and development 
  • M&A strat­e­gy and integrations

Partners We Trust

We believe great growth doesn’t hap­pen in iso­la­tion. That’s why we sur­round our clients with a select group of trust­ed part­ners that offer ser­vices com­ple­men­tary to ours – from brand­ing and dig­i­tal strat­e­gy to recruit­ing, legal, and finan­cial advi­so­ry. They extend the val­ue we bring, ensur­ing clients have access to the right resources at every stage of growth.

  • Growth Faculty

    Provides access to the world’s brightest minds through powerful in-person learning, including private events with Jim Collins.

  • Topgrading

    Provides tools for senior executive assessment, helping our clients to find A-players and de-risk the hiring process.

  • Virtus

    Helps leaders develop the emotional intelligence and leadership capabilities they need to grow and thrive, through development programs and internal universities. 

Join the Team

We're always in search of exceptional people who are passionate about business and personal growth.

Our Team

Get to Know the Growth Advisors

Kevin Lawrence

Kevin is endlessly curious, a world traveller, truth seeker, and devoted dad to two adult kids.

Marty Yaskowich

Marty is a former broadcaster and journalist. He’s a high school coach, wakesurfer, marathoner and dad to a teenager.

Chris Howe

Chris is a former pro athlete and psychologist. He’s an avid reader, music lover, Salt Spring Islander and dog dad.

Kristin Hazzard

Kristin played national-level hockey and has a masters degree in education. She is an adrenaline junkie who loves sports, car racing and motorcycling.

Tim Dumas

When not coaching in the board room, Tim can be found on the field, enthusiastically coaching soccer with South Delta United, and football with the South Delta Rams. He and his wife, Stephanie, reside in Tsawwassen, BC, just outside of Vancouver, with their six children.

Jeff Gerkin

Married 32 years, with the two “best daughters in the world” and two dogs, Jeff can often be found in the great outdoors biking, hiking, and snowshoeing.

Dean Ritchey

Dean is known as the experienced, wise and thoughtful advisor of our group. He goes ten steps out of his way for his clients, going above and beyond to get to know them and their businesses.

Timothy Schokking

Tim lives in Whistler, British Columbia with his wife, daughter and their energetic dog – an environment that balances mountain air and meaningful work.

Brett Abram

Based in Toronto, Canada, Brett and his wife are avid baseball fans who travel internationally as the #1 fans of their son – a former member of the Canadian junior and senior national teams– who is now on a university scholarship.

Kurtis Osborne

As a former varsity basketball athlete, Kurtis appreciates and values the results that can be achieved by the creativity, hard work and determination of a great team. Off the court, he loves dishing up barbecue for big family dinners and chasing his three young children.

Lance Neale

Lance Neale stays mentally and physically strong and resilient by competing against himself and his friends in golf, cycling and hiking; and travelling with his wife and two sons, particularly to Australia.

Aaron Roth

Aaron is a business coach and strategist. He’s a finance brain, fitness junkie, golfer, and guy who loves his people.