About Us
Your Partner for Growth
Lawrence & Co is a growth strategy and leadership advisory firm that helps ambitious companies create scalable, enduring growth. We guide executive teams through complexity—combining sharp strategic thinking with proven execution frameworks. Unlike traditional firms, we simplify the path to growth.

Growth Simplified
Our approach – Growth Simplified – blends the insight of elite strategy consulting with the practicality of seasoned operators. We help companies grow faster, with less friction, and more clarity.
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Clarify strategy
Identify the few bold moves that will deliver disproportionate impact.
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Build aligned leadership
Strengthen the executive team’s focus, accountability, and cohesion.
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Scale execution
Implement systems and rhythms that translate strategy into results – across people, processes, and performance.
Our Purpose & Values
Enduring growth: at work, and in life too.
We see growing a company as a catalyst for change at every level – personal, professional, organizational, family, community – and potentially far beyond.
We don’t just help companies grow. We help people become who they need to be to create that growth.
These core values guide our decisions.
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Better Next Time
Some people are satisfied when a solution “works.” Not us. In everything we do, we always look for a way to make it better, faster, simpler. It’s just what we do.
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Tell It Like It Is
We believe that life is simpler when things are transparent. This seems like common sense but it’s not, and we have very little patience for things that claim to be much more – or different – than they really are.
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More Than You Say
We believe in doing more than is expected. Call it generosity, or a desire to help or please. We just know that we are driven to – and take pleasure in – doing something extra. It’s good for our clients and relationships and rewarding for us too.
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Start With Respect
We are down-to-earth people who treat everyone with equal respect. That means keeping an open mind, being curious, listening to and considering different perspectives. It’s amazing what we learn.
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& Fun Too
We are fun-loving people who approach life in a lively, spirited and playful way. We take our work and our lives seriously, and we like to have fun too. We enjoy shared experiences and connections with our colleagues and the clients we support. We naturally find joy, excitement, and laughter wherever possible.

Fractional Executives
When our clients need short-term expertise or capacity, we connect them with professionals who deliver impact from day one. We maintain a network of high-calibre fractional executives and advisors who can step in on a project basis or backfill key roles in times of growth, transition, or change. This network includes Lawrence & Co growth advisors and external experts with backgrounds across many industries and company sizes.
Areas of expertise include:
- People/HR strategy and compensation
- Interviewing and hiring
- Marketing and branding
- Finance and analysis
- Sales leadership and development
- M&A strategy and integrations
Partners We Trust
We believe great growth doesn’t happen in isolation. That’s why we surround our clients with a select group of trusted partners that offer services complementary to ours – from branding and digital strategy to recruiting, legal, and financial advisory. They extend the value we bring, ensuring clients have access to the right resources at every stage of growth.
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Growth Faculty
Provides access to the world’s brightest minds through powerful in-person learning, including private events with Jim Collins.
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Topgrading
Provides tools for senior executive assessment, helping our clients to find A-players and de-risk the hiring process.
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Virtus
Helps leaders develop the emotional intelligence and leadership capabilities they need to grow and thrive, through development programs and internal universities.
Our Team
Get to Know the Growth Advisors

Kevin Lawrence
Kevin is endlessly curious, a world traveller, truth seeker, and devoted dad to two adult kids.

Marty Yaskowich
Marty is a former broadcaster and journalist. He’s a high school coach, wakesurfer, marathoner and dad to a teenager.

Chris Howe
Chris is a former pro athlete and psychologist. He’s an avid reader, music lover, Salt Spring Islander and dog dad.

Kristin Hazzard
Kristin played national-level hockey and has a masters degree in education. She is an adrenaline junkie who loves sports, car racing and motorcycling.

Tim Dumas
When not coaching in the board room, Tim can be found on the field, enthusiastically coaching soccer with South Delta United, and football with the South Delta Rams. He and his wife, Stephanie, reside in Tsawwassen, BC, just outside of Vancouver, with their six children.

Jeff Gerkin
Married 32 years, with the two “best daughters in the world” and two dogs, Jeff can often be found in the great outdoors biking, hiking, and snowshoeing.

Dean Ritchey
Dean is known as the experienced, wise and thoughtful advisor of our group. He goes ten steps out of his way for his clients, going above and beyond to get to know them and their businesses.

Timothy Schokking
Tim lives in Whistler, British Columbia with his wife, daughter and their energetic dog – an environment that balances mountain air and meaningful work.

Brett Abram
Based in Toronto, Canada, Brett and his wife are avid baseball fans who travel internationally as the #1 fans of their son – a former member of the Canadian junior and senior national teams– who is now on a university scholarship.

Kurtis Osborne
As a former varsity basketball athlete, Kurtis appreciates and values the results that can be achieved by the creativity, hard work and determination of a great team. Off the court, he loves dishing up barbecue for big family dinners and chasing his three young children.

Lance Neale
Lance Neale stays mentally and physically strong and resilient by competing against himself and his friends in golf, cycling and hiking; and travelling with his wife and two sons, particularly to Australia.

Aaron Roth
Aaron is a business coach and strategist. He’s a finance brain, fitness junkie, golfer, and guy who loves his people.