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The 4 Forces of Growth
A practical guide for founders and leaders who want to keep growing – without hitting the wall.
Deep Dive Section
How to defy the odds and keep your company growing.
You’re doing something extraordinary. Building a company is one of life’s most formidable – and rewarding – challenges. You’re manifesting on a rare level, conjuring something out of nothing…creating value that transforms lives and communities.
But you’re also contending with a challenge: Why do some great companies keep growing year after year while others plateau? How do you make sure you’re in the first camp?
The Invisible Forces of Growth
For 30 years, Kevin Lawrence has worked alongside CEOs around the world, studying what separates companies that keep growing from those that level off.
What he discovered will change how you think about growth forever.
Growing a company isn’t only about strategy, market conditions, or even talent. It’s about mastering four invisible forces that either propel you or hold you back. You can learn to harness these forces.
Your Flight Instruments for
Enduring Growth
Like pilots who use instruments to navigate through any conditions, you need tools to stay oriented toward growth no matter what life throws at you. In The 4 Forces of Growth, Lawrence reveals the precise framework that keeps exceptional companies ascending.
This book is the distillation of three decades working hands-on with hundreds of CEOs, testing what actually drives long-term growth. Lawrence has been part of strategies generating billions in revenue, working with leaders who’ve taken their companies from tens of millions to hundreds of millions, and beyond.
What You'll Master.
Learn to keep your company on course for growth using The 4 Forces of Growth Model, and proven approaches tested across industries and geographies.
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The 4 Forces of Growth Model
Learn to harness the forces of Opportunity, Problems, Courage, and Fear that determine whether your company keeps climbing or levels off.
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Your Strategic Bicycle
Discover how to spend more than 50 percent of your time driving future growth instead of getting trapped in day-to-day operations.
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The Growth Quadrant
Use Lawrence’s proven framework to ensure you are investing your resources to actually drive Real Growth – selling more X's while sustaining profit per X.
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Building Your A-Player Team
Move beyond loyalty-based decisions to create the 90 percent A-player leadership team that fuels continuous growth.
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Three Big Moves
Learn to create laser focus on the initiatives that will double your company's size in three to five years, while protecting against second-guessing and distraction.
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Defying Spatial Disorientation
Recognize when you're drifting off course and maintain clear navigation toward your growth objectives.
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Instrument-Rated Leadership
Build the data systems that give you ‘60-second Insights’ for confident, fast decision-making.
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The Courage to Keep Growing
Channel fear as a tool for smart decisions while maintaining the boldness that drives serious results.