The 4 Forces of Growth

“This book doesn't just teach you how to grow your business - it teaches you how to grow yourself as a leader. Every CEO should keep a copy within arm's reach.”

“Kevin's latest book is an MBA 'field manual' for experienced entrepreneurs who struggle to achieve growth. Kevin's '4 Forces of Growth' are not just explained but include real life examples that show how to implement each resource. Based on Kevin's thirty years of experience, the book challenges CEOs to honestly analyze their leadership assumptions and set goals to improve so they can achieve more of that elusive growth.”

“Kevin Lawrence's 4 Forces of Growth framework has given us the discipline to rise above daily distractions and channel our energy into what matters most for the business. That disciplined focus has not only fueled our growth but has also instilled confidence in our ability to scale with purpose and resilience for the long term.”

“Growth is the hardest thing to teach a company, and it is the hardest DNA to find when hiring individuals. Every business and person thinks about growth differently. Kevin has found the right mix of examples, scientific data, and analogies from his studies to help readers drive growth both in themselves and their companies. The 4 Forces of Growth is a must-read for anyone looking to unleash growth. This book provides examples and charts helping paint the picture and a road map with specific ideas that will unlock the growth formula!”

“Kevin Lawrence is the rare coach who can simplify the complexity of business growth. His 4 Forces framework cuts through the noise and shows leaders where to concentrate and prioritize.”

“Kevin has a gift for seeing what happens behind closed doors when most leaders are their most vulnerable. He has been trusted with those moments, and in this book, he shares insights with honesty and wisdom. The result is a clear framework and a reflection of the struggles and breakthroughs every leader faces.”

“The 4 Forces of Growth masterfully focuses our attention on the criticality of prioritizing how we spend that most valuable of resources: our time. It is a must-read for any business leader serious about achieving sustainable growth.”

“This book is a wake-up call for owner-led CEOs: Improving your business isn’t the same as growing it. Kevin’s 4 Forces framework shows you how to break through plateaus and reorient your energy toward sustainable, compounding growth.”

“The 4 Forces of Growth gives CEOs a clear and practical road map to help themselves and their teams stay focused on what matters most for growth.”

“When it comes to growing a company, it is rare to find an expert who can deliver the perfect balance of inspiration, intelligence, and instruction. Kevin delivers all three here. I highly recommend this book!”

“Builders win with discipline: 90 percent A-players, Three Big Moves, and a CEO who stays on the strategic bike. Kevin Lawrence’s The 4 Forces of Growth shows you how—so you can deliver superior results and an enduring legacy.”

“Kevin Lawrence excels at keeping the complexity of business growth simple. His 4 Forces framework cuts through the noise and shows CEOs and leaders exactly what matters most—and how to do it. You are provided a clear path to achieving real, consistent, and scalable growth by harnessing a few simple tools and avoiding common pitfalls.”

“Lawrence has done it again! Your Oxygen Mask First has been my go-to business book, and now I have another in The 4 Forces of Growth! Kevin’s 4 Forces framework has been a clarifying guide through T&T’s rapid growth. It helps me stay focused on what’s important when I find myself disoriented with all the competing priorities.”

“Kevin Lawrence’s 4 Forces framework gives leaders the clarity and tools to focus on what matters most, execute with confidence, and achieve real, measurable growth.”

“The principles of this book work; I know because my organization is living it. Kevin was instrumental in catalyzing growth in me and the nonprofit I lead, using many of the tools found in The 4 Forces of Growth. Read the book, apply the lessons, and enjoy the ride.”

“Kevin has been our coach since 2018, guiding our team through leadership, mental health, and business strategy with clarity and care. His first book, Your Oxygen Mask First, became a foundational resource for us, and now The 4 Forces of Growth arrives at the perfect time. It is grounded in real-world experience, backed by thoughtful research, and written with remarkable precision. Kevin’s ability to simplify complex ideas into actionable strategies makes this book a must-read for any team looking to grow with purpose. Thank you, Kevin, for continuing to inspire and elevate us.”

“This book speaks to me! I’ve built a successful business over thirty-two years in the Middle East, and I wonder how much faster things could have been if I’d had the Growth Scientists’ approach. The stories and tools resonated with me—I could clearly visualise the times I’ve been stuck on improvements or caught in the agony cycle of solving everyone’s problems. As a CEO, you feel like you’re being helpful—unsticking issues, making progress, even ticking off tasks—but you aren’t moving the needle fast enough on growth. When I have been in harmony with growth, it’s been when the leadership team is packed with A-Players and the momentum lifts the whole company.”

“Reading The 4 Forces of Growth gave me an ah-ha moment as a CEO. It crystallized the role I need to play in driving growth and creating opportunity. Kevin’s framework helped me step back, take full ownership of where our company is headed, and see growth not as a reactive outcome but as a responsibility. This book is both grounding and empowering. A must-read for any CEO ready to lead with purpose and clarity.”

“Kevin brought a reassuring simplicity to one of the most complex journeys I have ever taken—the transformation to a CEO. Growth in a company isn’t guaranteed but the way to drive growth in any company is mapped out succinctly in this book.”

“Kevin has once again delivered a masterpiece for CEOs and leaders. After teaching us to ‘put on our oxygen mask first,’ he now shows us how to harness ‘the 4 Forces of Growth’ to build companies that not only scale but thrive. What I admire most about this book is its blend of clarity and practicality—Kevin turns the chaos of growth into a road map any leader can follow. This is not theory, it’s wisdom forged in the trenches with hundreds of growth-minded companies. Every CEO who wants to defy the odds and sustain growth should keep this book within reach.”

“Reading The 4 Forces of Growth was like turning on a light in a room I didn’t realize was dim. Kevin’s framework gave me clarity on the invisible dynamics that drive growth and, more importantly, how to harness them as a leader. This book is pragmatic, insightful, and packed with hard-won lessons from the trenches of scaling businesses. It’s a must-read for any CEO who’s serious about building something extraordinary.”

“Kevin draws on over thirty years of experience coaching growth company leaders to deliver 130 pages of practical, no-nonsense insights. Like Kevin, it’s direct, authentic, and focused on what works. If you’re building or leading a growth company, read it—and more importantly, use it.”

“We’ve known Kevin for over two decades. His gifts are to cut through the noise and make the complex simple, and his book is no different. His 4 Forces framework shows you exactly what to focus on to grow your company without losing your mind, your team, or your values.”

“Starting a business is hard. Scaling it is even harder. This book is your field manual to growing profitably—part wisdom, part strategy, and part tactical execution.”