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The 4 Forces of Growth

A practical guide for founders and leaders who want to keep growing – without hitting the wall. 

Deep Dive Section 

How to defy the odds and keep your com­pa­ny growing.

You’re doing some­thing extra­or­di­nary. Build­ing a com­pa­ny is one of life’s most for­mi­da­ble – and reward­ing – chal­lenges. You’re man­i­fest­ing on a rare lev­el, con­jur­ing some­thing out of nothing…creating val­ue that trans­forms lives and communities.

But you’re also con­tend­ing with a chal­lenge: Why do some great com­pa­nies keep grow­ing year after year while oth­ers plateau? How do you make sure you’re in the first camp?

The Invis­i­ble Forces of Growth

For 30 years, Kevin Lawrence has worked along­side CEOs around the world, study­ing what sep­a­rates com­pa­nies that keep grow­ing from those that lev­el off.

What he dis­cov­ered will change how you think about growth forever.

Grow­ing a com­pa­ny isn’t only about strat­e­gy, mar­ket con­di­tions, or even tal­ent. It’s about mas­ter­ing four invis­i­ble forces that either pro­pel you or hold you back. You can learn to har­ness these forces.

Your Flight Instru­ments for

Endur­ing Growth

Like pilots who use instru­ments to nav­i­gate through any con­di­tions, you need tools to stay ori­ent­ed toward growth no mat­ter what life throws at you. In The 4 Forces of Growth, Lawrence reveals the pre­cise frame­work that keeps excep­tion­al com­pa­nies ascending.

This book is the dis­til­la­tion of three decades work­ing hands-on with hun­dreds of CEOs, test­ing what actu­al­ly dri­ves long-term growth. Lawrence has been part of strate­gies gen­er­at­ing bil­lions in rev­enue, work­ing with lead­ers who’ve tak­en their com­pa­nies from tens of mil­lions to hun­dreds of mil­lions, and beyond.

What You'll Master. 

Learn to keep your company on course for growth using The 4 Forces of Growth Model, and proven approaches tested across industries and geographies.

  • The 4 Forces of Growth Model

    Learn to harness the forces of Opportunity, Problems, Courage, and Fear that determine whether your company keeps climbing or levels off.

  • Your Strategic Bicycle

    Discover how to spend more than 50 percent of your time driving future growth instead of getting trapped in day-to-day operations.

  • The Growth Quadrant

    Use Lawrence’s proven framework to ensure you are investing your resources to actually drive Real Growth – selling more X's while sustaining profit per X.

  • Building Your A-Player Team

    Move beyond loyalty-based decisions to create the 90 percent A-player leadership team that fuels continuous growth.

  • Three Big Moves

    Learn to create laser focus on the initiatives that will double your company's size in three to five years, while protecting against second-guessing and distraction.

  • Defying Spatial Disorientation

    Recognize when you're drifting off course and maintain clear navigation toward your growth objectives.

  • Instrument-Rated Leadership

    Build the data systems that give you ‘60-second Insights’ for confident, fast decision-making.

  • The Courage to Keep Growing

    Channel fear as a tool for smart decisions while maintaining the boldness that drives serious results.

For Leaders Who Refuse to Settle

If you’re a CEO deter­mined to keep push­ing bound­aries – whether you’re scal­ing from tens of mil­lions to hun­dreds of mil­lions in rev­enue, or charg­ing toward that bil­lion-dol­lar mile­stone – this book is your guide to defy­ing gravity.

Com­ing Soon