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Perform Like an Elite Athlete With 360 Degree Feedback

June 30, 2019

I’m pleased to con­tin­ue shar­ing con­tent with you from my asso­ciates and oth­er guest experts. Here is the first from my asso­ciate advi­sor Kristin Hazzard:

Crit­i­cism may not be agree­able, but it is nec­es­sary. It ful­fils the same func­tion as pain in the human body. It calls atten­tion to an unhealthy state of things.” – Win­ston Churchill

Pro­fes­sion­al hock­ey teams and high-per­form­ing busi­ness­es have a lot in common:

Both have a vision for suc­cess and are aligned with goals and tar­gets to achieve them. Both have high per­form­ing team mem­bers who have spe­cif­ic roles and skill sets which they exe­cute pro­fi­cient­ly, and both are struc­tured in a spe­cif­ic hier­ar­chy that helps dri­ve per­for­mance and han­dle logistics.

The most suc­cess­ful teams also trust each oth­er, com­mu­ni­cate effec­tive­ly, hold each oth­er account­able, and push each oth­er con­stant­ly. When it comes to deliv­er­ing feed­back and recal­i­brat­ing for con­tin­u­al improve­ment, hock­ey is as good as it gets. It hap­pens on a play-by-play basis and busi­ness­es can learn a lot from this type of fre­quen­cy to gain pow­er­ful insights to improve.

One of the best tools we’ve found to deliv­er mean­ing­ful feed­back for improved per­for­mance and growth is a 360 review.

360 Degree Review

A suc­cinct, direct ques­tion­naire pro­vid­ed to key exec­u­tives, man­agers, peers, and direct reports, a 360 asks strate­gic ques­tions about an employee’s strengths and oppor­tu­ni­ties for growth, and deliv­ers qual­i­ta­tive and quan­ti­ta­tive data about how oth­er peo­ple view their per­for­mance –some­times in con­trast with how they view them­selves. Blind spots are revealed, and insights emerge. It’s a trans­par­ent process that can elic­it pow­er­ful changes in behav­iours which direct­ly cor­re­lates to improved results.

In hock­ey terms, it’s like watch­ing a game tape of your­self with real-time feedback.

Annu­al per­for­mance reviews are not fre­quent enough to elic­it pow­er­ful change in per­for­mance and behav­iour. Used strate­gi­cal­ly, 360 reviews get the right feed­back on the table, required to ele­vate the per­for­mance and capac­i­ty of employ­ees, which ulti­mate­ly boosts the strength of the team.

A long-time client has con­duct­ed quar­ter­ly 360 reviews with their exec­u­tive team for the past sev­en years. This game-tape’ rit­u­al has become part of their cul­ture – a nat­ur­al rhythm to give each oth­er hon­est feedback.

Our Unique Approach

Our approach to 360s is very dif­fer­ent than the tra­di­tion­al method­olo­gies because we don’t use 60 – 100 sta­tis­ti­cal ques­tions that become pages of data and com­par­a­tive charts. The 360s we admin­is­ter use 8 – 12 pow­er­ful ques­tions to focus on their align­ment with the cul­ture (core val­ues), strengths as a leader, blind spots, and what they could do to be more effec­tive as a leader.

After data is col­lat­ed, we offer a more robust ver­sion by div­ing deep­er and inter­view­ing par­tic­i­pants to explore themes that emerge, to gain the best insights and deliv­er the best recommendations.

If you haven’t expe­ri­enced a 360, this may sound daunt­ing or ter­ri­fy­ing. But, just like an elite hock­ey team, giv­ing direct, suc­cinct and per­for­mance-based feed­back is a nat­ur­al process, crit­i­cal to recal­i­brate and improve everyone’s per­for­mance, dur­ing and after a game.

The Chal­lenge

  • How often do you pro­vide feed­back to mem­bers of your team (praise or redirect)?
  • Who on your team needs help recal­i­brat­ing to achieve their goals?
  • Who would ben­e­fit from a 360-feed­back assessment?

Reach out to us if you need help to pro­vide feed­back that improves per­for­mance, or to con­duct an impact­ful 360 assess­ment for you and your team.

Kristin Haz­zard, an Exec­u­tive & Lead­er­ship Coach at Lawrence & Co. Growth Advi­sors, was an elite hock­ey play­er who com­pet­ed at the nation­al cham­pi­onship lev­el and in the semi-pro­fes­sion­al Women’s Hock­ey League.


Lawrence & Co’s work focuses on sustainable and enhanced growth for you and your business. Our diverse and experienced group of advisors can help your leaders and executive teams stay competitive through the use of various learning tools including workshops, webinars, executive retreats, or one-to-one coaching.

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