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Building Confidence by Breathing Belief into People

August 3, 2020

Lead­er­ship is unlock­ing people’s poten­tial to become bet­ter.” — Bill Bradley, Amer­i­can Hall of Fame bas­ket­ball play­er, Rhodes schol­ar, for­mer Demo­c­ra­t­ic Senator

Did you know that the best coach­es, advi­sors or lead­ers believe in you before, and often more than, you do?

They have an abil­i­ty to see our great­ness in two ways:

  1. By see­ing and call­ing out the strengths we already have today
  2. Through envi­sion­ing us per­form­ing at a much high­er level

And then they give us the chal­lenges and sup­port to get us there.

As sim­ple as it sounds, many of us aren’t amaz­ing at see­ing what’s already there. But good lead­ers not only see it – they describe it.

I’ve had hun­dreds of con­ver­sa­tions with CEOs and exec­u­tives about build­ing con­fi­dence and what has helped them to grow most in their careers — like sport­ing activ­i­ties as a kid, pro­fes­sors at school, or any jobs they had.

Again and again they said they had some­one who believed in their capa­bil­i­ties well beyond what they saw for themselves.

Because of that, they were ques­tioned, pushed, sup­port­ed and encour­aged. And they were able to do things they didn’t think they could, build­ing con­fi­dence along the way.

They saw it before I did, said one CEO. One of the great­est gifts you can give some­one is to point out their strengths.

Like You have an amaz­ing abil­i­ty to…

  • Take a com­plex prob­lem, and put it in a sim­ple metaphor we can get” — or
  • Total­ly take a con­ver­sa­tion and look at it the oppo­site way” — or
  • Make some­one feel good even when you give real­ly tough feed­back” – or…

…fill in the blank!

Call out those gifts you see along the way, so they can see them — and own them.

Then treat your peo­ple con­sis­tent­ly with what they will be like, at twice their level.

Don’t assume they get it…they don’t.


About Lawrence & Co.
Lawrence & Co. is a growth strategy and leadership advisory firm that helps mid-market companies achieve lasting, reliable growth. Our Growth Management System turns 30 years of experience into practical steps that drive clarity, alignment, and performance—so leaders can grow faster, with less friction, and greater confidence.

About Kevin Lawrence
Kevin Lawrence has spent three decades helping companies scale from tens of millions to hundreds of millions in revenue. He works side-by-side with CEOs and leadership teams across North America, the Middle East, Asia, Australia, and Europe, bringing real-world insights from hands-on experience. Kevin is the author of Your Oxygen Mask First, a book of 17 habits to help high-performing leaders grow sustainably while protecting their mental health and resilience. He also contributed to Scaling Up (Rockefeller Habits 2.0). Based in Vancouver, he leads Lawrence & Co, a boutique firm of growth advisors.