Article
Burning Out and Fading Away
October 4, 2019
Everyone suffers, sooner or later, in a way that effects their performance.
How do you live your passion? How do you have great success and a great life?
Why do some high achievers thrive, while others burn out or fade away?
I’ve always been fascinated by how some people can sustain the excitement and pain of growing a company or a career – and others burn out or fade away. In fact, it’s been the inspiration behind my coaching practice and my book Your Oxygen Mask First.
Over the last couple of years, as I’ve been speaking about the principles in my book, gaining insights from my clients, and doing research with thousands of leaders – one-on-one, and in polls at keynotes and workshops – I’ve learned that there’s a better question because essentially every high-performing leader of a high-growth company burns out along the way.
No-one escapes the pains of growth – and they don’t necessarily talk about it because of perceived weakness and shame. After all, burnout seems the opposite of what happens to strong, bold alpha leaders. But, in one way or another, in some shape or form, I’ve learned that it happens to all of us. Some recover, some come out twice as strong, some are destroyed.
It’s just part of the game. What matters is how you handle it.
So, the new question is:
How do you keep thriving knowing you will burn out and ensure you never fade away?
The Challenge
I’d like to collect more stories about how people have experienced burn out and who have come back stronger.
Do you have a story to tell or know someone who has a good story that others should hear?
PS If you are feeling in a rough spot, at the moment…
- Resilience Rituals are a great place to start to get stronger
- If you are really in a bad place and don’t know where to turn, reach out to us, a doctor or a psychologist. Asking for help is a good thing.
About Lawrence & Co.
Lawrence & Co. is a growth strategy and leadership advisory firm that helps mid-market companies achieve lasting, reliable growth. Our Growth Management System turns 30 years of experience into practical steps that drive clarity, alignment, and performance—so leaders can grow faster, with less friction, and greater confidence.
About Kevin Lawrence
Kevin Lawrence has spent three decades helping companies scale from tens of millions to hundreds of millions in revenue. He works side-by-side with CEOs and leadership teams across North America, the Middle East, Asia, Australia, and Europe, bringing real-world insights from hands-on experience. Kevin is the author of Your Oxygen Mask First, a book of 17 habits to help high-performing leaders grow sustainably while protecting their mental health and resilience. He also contributed to Scaling Up (Rockefeller Habits 2.0). Based in Vancouver, he leads Lawrence & Co, a boutique firm of growth advisors.