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Burning Out and Fading Away

October 4, 2019

Every­one suf­fers, soon­er or lat­er, in a way that effects their performance.

How do you live your pas­sion? How do you have great suc­cess and a great life?

Why do some high achiev­ers thrive, while oth­ers burn out or fade away?

I’ve always been fas­ci­nat­ed by how some peo­ple can sus­tain the excite­ment and pain of grow­ing a com­pa­ny or a career – and oth­ers burn out or fade away. In fact, it’s been the inspi­ra­tion behind my coach­ing prac­tice and my book Your Oxy­gen Mask First.

Over the last cou­ple of years, as I’ve been speak­ing about the prin­ci­ples in my book, gain­ing insights from my clients, and doing research with thou­sands of lead­ers – one-on-one, and in polls at keynotes and work­shops – I’ve learned that there’s a bet­ter ques­tion because essen­tial­ly every high-per­form­ing leader of a high-growth com­pa­ny burns out along the way.

No-one escapes the pains of growth – and they don’t nec­es­sar­i­ly talk about it because of per­ceived weak­ness and shame. After all, burnout seems the oppo­site of what hap­pens to strong, bold alpha lead­ers. But, in one way or anoth­er, in some shape or form, I’ve learned that it hap­pens to all of us. Some recov­er, some come out twice as strong, some are destroyed.

It’s just part of the game. What mat­ters is how you han­dle it.

So, the new ques­tion is:

How do you keep thriv­ing know­ing you will burn out and ensure you nev­er fade away?

The Chal­lenge

I’d like to col­lect more sto­ries about how peo­ple have expe­ri­enced burn out and who have come back stronger.

Do you have a sto­ry to tell or know some­one who has a good sto­ry that oth­ers should hear?

PS If you are feel­ing in a rough spot, at the moment…

  • Resilience Rit­u­als are a great place to start to get stronger
  • If you are real­ly in a bad place and don’t know where to turn, reach out to us, a doc­tor or a psy­chol­o­gist. Ask­ing for help is a good thing.

About Lawrence & Co.
Lawrence & Co. is a growth strategy and leadership advisory firm that helps mid-market companies achieve lasting, reliable growth. Our Growth Management System turns 30 years of experience into practical steps that drive clarity, alignment, and performance—so leaders can grow faster, with less friction, and greater confidence.

About Kevin Lawrence
Kevin Lawrence has spent three decades helping companies scale from tens of millions to hundreds of millions in revenue. He works side-by-side with CEOs and leadership teams across North America, the Middle East, Asia, Australia, and Europe, bringing real-world insights from hands-on experience. Kevin is the author of Your Oxygen Mask First, a book of 17 habits to help high-performing leaders grow sustainably while protecting their mental health and resilience. He also contributed to Scaling Up (Rockefeller Habits 2.0). Based in Vancouver, he leads Lawrence & Co, a boutique firm of growth advisors.