Go, Put on Your CEO Ambassador Hat

I had a great con­ver­sa­tion with Brad Giles, my cohost on The Growth Whis­per­ers pod­cast, about the CEO ambas­sador role, a con­cept from his book Made to Thrive. Con­se­quent­ly, this got me think­ing about a high­er lev­el of the CEO role.

Lead­ers are focused on strat­e­gy, engag­ing peo­ple, dri­ving exe­cu­tion and ensur­ing finan­cial per­for­mance. As a result, the CEO ambas­sador role is often over­looked. How­ev­er, CEOs often spend too much time on things that actu­al­ly cre­ate less val­ue than the impact­ful ben­e­fits of enhanc­ing their com­pa­ny’s most impor­tant relationships.

One of my clients, in the farm­ing space, calls this ​“wind­shield time”. To stay con­nect­ed to a farmer who is crit­i­cal to their busi­ness, they jump into a pick­up truck and dri­ve through the fields to see the crops.

It’s sim­ply about mak­ing peo­ple feel con­nect­ed, impor­tant and proud to be work­ing with your organization.

So, put on your ambas­sador hat and get out there.

The Chal­lenge

• Where can you cre­ate pride and con­nec­tion in rela­tion­ships key to your orga­ni­za­tion? This can be with cus­tomers, com­mu­ni­ty, indus­try, employ­ees or shareholders.
• How can you find time to con­nect them to what mat­ters, to your pur­pose and values?

For more about the val­ue of the ambas­sador role, join us for episode 66 of The Growth Whis­per­ers podcast.

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