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Core Values as a Safety Issue

February 10, 2019

Dur­ing a recent ses­sion for a local, fast-grow­ing com­pa­ny in the con­struc­tion indus­try, I had an insight about core values.

After a con­ver­sa­tion about safe­ty (a big focus for this com­pa­ny in the con­struc­tion indus­try), the top­ic turned to core val­ues. And it came to me, as we were speak­ing, that when there is a core val­ues vio­la­tion in the com­pa­ny it’s equiv­a­lent to a safe­ty violation.

The safe­ty of the peo­ple shall be the high­est law.” — Mar­cus Tul­lius Cicero, Roman statesman

The vision and cul­ture of a com­pa­ny are defined, shaped, and sup­port­ed by core val­ues. Essen­tial­ly, they pro­vide a safe’ and reward­ing envi­ron­ment in which busi­ness gets done. Any vio­la­tion needs to be tak­en very seri­ous­ly and, ide­al­ly, very clear­ly com­mu­ni­cat­ed to the per­son who made the vio­la­tion. This will help pre­vent it from hap­pen­ing again.

Com­pa­nies with a focus on safe­ty are very good at this. They will write peo­ple up, have con­ver­sa­tions, give writ­ten notices and warn­ings (like giv­ing a traf­fic ticket).

When it comes to core val­ues vio­la­tions, some­times we don’t take it as seri­ous­ly. as a result, bad behav­iour grows – just like lack­adaisi­cal safe­ty practices.

The Chal­lenge

  • Do you treat core val­ues in your com­pa­ny as seri­ous­ly as a con­struc­tion com­pa­ny would treat safe­ty practices?

About Lawrence & Co.
Lawrence & Co. is a growth strategy and leadership advisory firm that helps mid-market companies achieve lasting, reliable growth. Our Growth Management System turns 30 years of experience into practical steps that drive clarity, alignment, and performance—so leaders can grow faster, with less friction, and greater confidence.

About Kevin Lawrence
Kevin Lawrence has spent three decades helping companies scale from tens of millions to hundreds of millions in revenue. He works side-by-side with CEOs and leadership teams across North America, the Middle East, Asia, Australia, and Europe, bringing real-world insights from hands-on experience. Kevin is the author of Your Oxygen Mask First, a book of 17 habits to help high-performing leaders grow sustainably while protecting their mental health and resilience. He also contributed to Scaling Up (Rockefeller Habits 2.0). Based in Vancouver, he leads Lawrence & Co, a boutique firm of growth advisors.