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Are You Failing to Achieve Your Quarterly Goals?

May 4, 2022

So, you’re not going to reach your quar­ter­ly goals…

Whether peo­ple admit they are fail­ing or don’t admit to it and lie about their results – either way, you’ve got a problem.

Why you may be fail­ing to achieve your quar­ter­ly goals

  • Goals aren’t SMART (Spe­cif­ic, Mea­sur­able, Attain­able, Real­is­tic, and Time Bound)
  • Peo­ple are too busy, side­tracked or dis­tract­ed from dri­ving the core business
  • No sin­gle point of accountability
  • Progress and next steps are not reviewed at week­ly meetings.
  • No cul­ture of account­abil­i­ty — which often means you don’t have a team full of A‑Players.
  • Now, every­one can have a bad quar­ter – but it should be rare. If it’s chron­ic, you have a fun­da­men­tal man­age­ment issue. Oth­er­wise, you need to make sure that tools and sys­tems are in place to enable every­one to focus on the high­est strate­gic priorities.

What you can do before the end of the quarter

1. Call a mini-quar­ter­ly meeting.

  • Be trans­par­ent. Iden­ti­fy the root cause of the prob­lem and cre­ate some urgency.
  • Reset and repri­or­i­tize based on the time that’s left in the quar­ter. Stop every­thing. Ask What’s the sin­gle most impor­tant that thing that we’ve got to do?’

2. Ensure your new goals are SMART and crys­tal clear.

  • Set a plan that the team will believe in. Doc­u­ment goals clear­ly and ensure that they are SMART, in the end.

3. Look at the right data.

  • Look at data every week, day or hour as appro­pri­ate, so that peo­ple can see progress towards their goals – or not – and exe­cute effectively.

4. Meet week­ly to cre­ate accountability.

  • Mea­sure and track progress for the top three to five com­pa­ny goals (10 min­utes). For each goal, ask the own­er to share the fol­low­ing, in one to two minutes:
  1. What progress has been made?
  2. Where are we stuck?
  3. What’s next?

If it’s a super-crit­i­cal goal or num­ber, up the ante and put it into dai­ly meet­ing or start a dai­ly meet­ing about it – or call a half-day meet­ing to dig in and work on it, with the team. If you don’t allo­cate more ener­gy and resources, it’s not like­ly to move.

Note: Depart­ment and indi­vid­ual goals should be reviewed month­ly, one-on-one or with the team.

5. Show support

  • Offer to work offline to help peo­ple who are stuck, over­whelmed or not mak­ing progress.
  • Check in reg­u­lar­ly and cre­ate account­abil­i­ty with a week­ly plan or check­list against which they execute.

Out­source to a meet­ing facilitator

If you’re hav­ing issues cre­at­ing an envi­ron­ment of clar­i­ty, account­abil­i­ty and nat­ur­al improve­ment, at your quar­ter­ly meet­ings, out­source a meet­ing facil­i­ta­tor. It’s a key dri­ver to get things done because the meet­ing won’t get can­celed or bumped. It’s why our clients ask us to facil­i­tate their quar­ter­ly and annu­al meetings.

The Chal­lenge

  • If you’re achiev­ing all your quar­ter­ly goals, con­grat­u­la­tions! Make sure you and your team cel­e­brate your success.
  • If you’re fail­ing to achieve your quar­ter­ly goals, what can you do to cre­ate a reset and your chances of success?

Want to hear more? Lis­ten to Episode 101 of The Growth Whisperers.


Lawrence & Co’s work focus­es on sus­tain­able and enhanced growth for you and your busi­ness. Our diverse and expe­ri­enced group of advi­sors can help your lead­ers and exec­u­tive teams stay com­pet­i­tive through the use of var­i­ous learn­ing tools includ­ing work­shops, webi­na­rs, exec­u­tive retreats, or one-to-one coaching.

We help high-achiev­ing lead­ers to have it all – a great busi­ness and a reward­ing life. Con­tact us for sim­ple and impact­ful advice. No BS. No fluff.


Lawrence & Co’s work focuses on sustainable and enhanced growth for you and your business. Our diverse and experienced group of advisors can help your leaders and executive teams stay competitive through the use of various learning tools including workshops, webinars, executive retreats, or one-to-one coaching.

We help high-achieving leaders to have it all – a great business and a rewarding life. Contact us for simple and impactful advice. No BS. No fluff.