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Are you Fresh and Relevant Today or Relying on Old Mastery?

July 13, 2021

I had a great con­ver­sa­tion with friends, this week, about what peo­ple do to stay fresh and relevant.

I’m a per­son who likes to do dif­fer­ent things and to stretch myself. It serves me very well in the work that I do.

And, when I look at many great peo­ple I’ve met, over the years, some mas­tered their craft in their 20s and 30s, but stopped learn­ing as they milked and lever­aged what they knew through their 40s and into their 50s and 60s. Oth­ers also mas­tered a craft ear­ly, and then con­tin­ued to learn many new things in their 40s, 50s and into their 70s and 80s.

It’s the dif­fer­ence between a one-hit won­der in the music indus­try and an artist who con­tin­ues to learn, re-invent and evolve their craft.

With the expo­nen­tial pace of growth, knowl­edge and inno­va­tion, the world is just not the same as it was just 10 years ago, in every domain of life. Even sports are played dif­fer­ent­ly now. To stay fresh and rel­e­vant, you have to con­tin­ue to learn and evolve.

The same goes for the com­pa­nies we work with, where we see the dif­fer­ence between ear­ly mas­tery and recent mastery:

  • Some already have with great momen­tum. So, we work to sharp­en their strat­e­gy and strength­en their team so that their growth continues.
  • For those that have hit a flat spot and are not as in sync with the mar­ket as they need to be, we often have to res­ur­rect their strat­e­gy or rein­vent the team. And, some­times, we have to look at strate­gies or approach­es they have been rely­ing on for 10 or 15 years. In this case we look for ways to evolve the think­ing and work­ing to be more rel­e­vant in today’s world.

Now, not all the cas­es are like this. How­ev­er, we do find that most com­pa­nies that con­tin­ue to grow and thrive are mas­ter­ful at the things that mat­ter most in their busi­ness. Or they do enough new things – but not too many — to stay fresh and relevant.

The Chal­lenge

  • Do you have enough recent mas­tery to keep your his­tor­i­cal mas­tery rel­e­vant? Or are you too caught up in the past?
  • How might you change to per­form bet­ter and be more rel­e­vant today?

For a deep­er dive on this top­ic, lis­ten to this episode of The Growth Whisperers.


Lawrence & Co’s work focus­es on sus­tain­able and enhanced growth for you and your busi­ness. Our diverse and expe­ri­enced group of advi­sors can help your lead­ers and exec­u­tive teams stay com­pet­i­tive through the use of var­i­ous learn­ing tools includ­ing work­shops, webi­na­rs, exec­u­tive retreats, or one-to-one coaching.

We help high-achiev­ing lead­ers to have it all – a great busi­ness and a reward­ing life. Con­tact us for sim­ple and impact­ful advice. No BS. No fluff.


Lawrence & Co’s work focuses on sustainable and enhanced growth for you and your business. Our diverse and experienced group of advisors can help your leaders and executive teams stay competitive through the use of various learning tools including workshops, webinars, executive retreats, or one-to-one coaching.

We help high-achieving leaders to have it all – a great business and a rewarding life. Contact us for simple and impactful advice. No BS. No fluff.