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The Genius of the &

October 12, 2021

The test of a first-rate intel­li­gence is the abil­i­ty to hold two opposed ideas in the mind at the same time, and still retain the abil­i­ty to func­tion.” — F. Scott Fitzgerald

I love the “&sign!

In his book Built to Last, Jim Collins talks about the genius of the and” over the tyran­ny of the or”, and hav­ing to choose one or the oth­er. But you don’t have to choose just one.

When I changed the name of the firm to Lawrence & Co, we real­ly thought about that sign and its mean­ing for me.

Our firm’s phi­los­o­phy for more than 25 years, has been about cre­at­ing an excit­ing, endur­ing, amaz­ing busi­ness in our careers, & liv­ing a great life. Too many suc­cess­ful high per­form­ers are not excit­ed about their lives, so the genius of the & is to tru­ly bring two chal­leng­ing things together.

It has always had been about inclu­sion ver­sus exclusion.

I thought about this at brunch recent­ly when I saw three spec­tac­u­lar-look­ing Eggs Bene­dict options on the menu. It was hard to decide, but since I like to share my part­ner ordered one, and I the oth­er. Such a sim­ple strat­e­gy to get the genius of and” ver­sus or”! We got to enjoy both with­out eat­ing too much.

In busi­ness, we have many sit­u­a­tions where we think we have to choose between speed and qual­i­ty or cost, or between pur­pose and prof­it, or between engag­ing employ­ees or expect­ing high­er output.

That’s often lim­it­ed or unso­phis­ti­cat­ed think­ing. If you put the ener­gy in, as think­ing and brain­storm­ing takes time, you can often have epipha­nies of very sim­ple solu­tions to bring two chal­leng­ing and oppos­ing things together.

A lit­tle more com­pli­cat­ed than shar­ing Eggs Bene­dict, but you get the idea.

The Chal­lenge

  • Look at a deci­sion you need to make when you’re try­ing to choose between two variables.
  • Talk to your team. Sit and brain­storm to bring your ideas together.
  • Focus on a solu­tion to how can you make it an & — a choice that includes the two variables.

For more about this, lis­ten to Episode 75 of The Growth Whisperers.


Lawrence & Co’s work focus­es on sus­tain­able and enhanced growth for you and your busi­ness. Our diverse and expe­ri­enced group of advi­sors can help your lead­ers and exec­u­tive teams stay com­pet­i­tive through the use of var­i­ous learn­ing tools includ­ing work­shops, webi­na­rs, exec­u­tive retreats, or one-to-one coaching.

We help high-achiev­ing lead­ers to have it all – a great busi­ness and a reward­ing life. Con­tact us for sim­ple and impact­ful advice. No BS. No fluff.


About Lawrence & Co.
Lawrence & Co. is a growth strategy and leadership advisory firm that helps mid-market companies achieve lasting, reliable growth. Our Growth Management System turns 30 years of experience into practical steps that drive clarity, alignment, and performance—so leaders can grow faster, with less friction, and greater confidence.

About Kevin Lawrence
Kevin Lawrence has spent three decades helping companies scale from tens of millions to hundreds of millions in revenue. He works side-by-side with CEOs and leadership teams across North America, the Middle East, Asia, Australia, and Europe, bringing real-world insights from hands-on experience. Kevin is the author of Your Oxygen Mask First, a book of 17 habits to help high-performing leaders grow sustainably while protecting their mental health and resilience. He also contributed to Scaling Up (Rockefeller Habits 2.0). Based in Vancouver, he leads Lawrence & Co, a boutique firm of growth advisors.