How Good is Your Hiring Sales Pitch for Key Talent?

“If your hir­ing process is deep, method­i­cal and unsen­ti­men­tal, your chances of land­ing A‑Players skyrocket.You know how deeply you know some­one after you’ve tak­en a long trip togeth­er? Yeah, that’s how well you should know your can­di­dates.” — Chap­ter 10, Your Oxy­gen Mask First

How com­pelling is your hir­ing sales pitch — your offer to attract tal­ent­ed peo­ple to join your com­pa­ny? And I’m not talk­ing about the finan­cial side.

A CEO I spoke with recent­ly, told me about an amaz­ing VP he want­ed to bring into his com­pa­ny. He wasn’t ful­ly con­vinced this per­son was going to join the team, even though the can­di­date had gone through the for­mal screen­ing process — but he had a good sense. As a result, he invit­ed him out to his ranch for din­ner and to meet the fam­i­ly and just had a great time hang­ing out. He want­ed to make a per­son­al con­nec­tion with this high per­former and to get to know the real him – and vice versa.

It’s part of their hir­ing sales pitch. For key hires, it’s impor­tant to take mon­ey off the table and make a per­son­al connection,

If your HR team dri­ves the whole process, they’ll do all the nec­es­sary screen­ing. But what does this look like when exec­u­tives are involved? Ide­al­ly, you’ll have a step-by-step process that can be con­sis­tent­ly operationalized.

For ideas, look at what your sales­peo­ple do to land new cus­tomers. For exam­ple, site or com­pa­ny tours, pre­sen­ta­tions, spe­cif­ic needs assess­ments, and a refined sales pitch.

The Chal­lenge

• Is your sales process for bring­ing on top tal­ent as strong and well thought-out and well-exe­cut­ed as your sales process for bring­ing on new customers?
• What can you do about this?

For more about this and spe­cif­ic things you can do to lever­age this process, join us for episode 67 of The Growth Whis­per­ers podcast.

Lawrence & Co’s work focus­es on sus­tain­able and enhanced growth for you and your busi­ness. Our diverse and expe­ri­enced group of advi­sors can help your lead­ers and exec­u­tive teams stay com­pet­i­tive through the use of var­i­ous learn­ing tools includ­ing work­shops, webi­na­rs, exec­u­tive retreats, or one-to-one coaching.

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