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Do You Have the Right Elements to Hold Your Team Accountable?

September 21, 2021

When you have clear, 90-day deliv­er­ables, report­ed on every quar­ter, a lot more progress is made — and all the ques­tions about account­abil­i­ty and align­ment start to fade away.”

It’s a fun­ny per­cep­tion peo­ple have that lead­er­ship is full of peo­ple who yell and are tough on their col­leagues in order to get things done. In real­i­ty, many excel­lent lead­ers are more car­ing and com­pas­sion­ate than cal­lous – and they are very good at hold­ing peo­ple accountable.

And then there are those who just aren’t nat­u­ral­ly good at it.

Over the years, we’ve found that although peo­ple want to hold oth­ers account­able, they’ve had some bad expe­ri­ences — usu­al­ly because they’re doing it based on opin­ions and feel­ings rather than facts and crys­tal-clear expectations.

This is also true of most of our frus­tra­tions with peo­ple in life. When there is mis­com­mu­ni­ca­tion or a lack of aligned expec­ta­tions, both sides come away disappointed.

The Right Elements

The ulti­mate man­age­ment tool is to set peo­ple up to self-man­age, with only a light touch from leadership.

When a leader puts a lot of ener­gy into mak­ing some­one account­able — not fun for either side — it’s because there aren’t enough sys­tems for a clear under­stand­ing of expec­ta­tions and cur­rent performance.

Here are the right ele­ments you need:

  1. Lead by exam­ple. While a cliché, if you don’t feel that you are ful­ly account­able or are not com­fort­able with being held account­able, odds are you’re going to be soft on the peo­ple around you – either because you don’t like ten­sion, or you feel you might vio­late your own integri­ty because you’re weak at it. When you hold your­self to a high­er stan­dard, it’ll be eas­i­er for you to do the same for others.
  2. Clear Goals. Make sure you have three to five crys­tal-clear SMART goals for the com­pa­ny, for each exec­u­tive and for every team in your entire orga­ni­za­tion to deliv­er every quar­ter. (You can lis­ten to Episode 71 of The Growth Whis­per­ers to learn more about SMART goals).
  3. Clear per­for­mance met­rics (KPIs). Make sure that each team and every indi­vid­ual has three to sev­en oper­a­tional num­bers which show how their part of the busi­ness is per­form­ing and if they are deliv­er­ing to expectation.
  4. Con­duct. This is about behav­iour­al expec­ta­tions that are anchored in the core val­ues of the orga­ni­za­tion. How we show up as human beings, and how we con­duct our­selves in rela­tion­ships with peers, cus­tomer, and direct reports. Call out behav­ior that is incon­sis­tent with com­pa­ny val­ues and culture.
  5. Trans­par­ent report­ing. No secrets. Be clear about the met­rics of every team and how they are work­ing towards their goals.
  6. Car­rots and sticks. Prac­tice pos­i­tive rein­force­ment when an indi­vid­ual or a team per­forms well — whether it’s a thank you note, lunch with the CEO or a finan­cial reward. And acknowl­edge peo­ple who don’t achieve what’s expect­ed. When kids mis­be­have in school, they go to the principal’s office or stay late to redo a test. In busi­ness, this could be a meet­ing with the exec­u­tive, a writ­ten warn­ing, or per­for­mance improve­ment plan. And, if they con­sis­tent­ly can’t do it right, it may mean a demo­tion or being asked to leave the com­pa­ny. Just make sure it’s not pub­lic or bru­tal – and that they have the tools and resources to fix the problem.

These ele­ments allow peo­ple to man­age their own account­abil­i­ty because it’s so clear what is expected.

And if you have to inter­vene too much, the root cause is often not the per­son. Instead it’s that what is expect­ed of them isn’t clear.

The Chal­lenge

  • How can you enhance the ele­ments of account­abil­i­ty you’re already doing?
  • What new ele­ments can you add?

For more on this top­ic, lis­ten to Episode 72 of The Growth Whis­per­ers podcast.


Lawrence & Co’s work focus­es on sus­tain­able and enhanced growth for you and your busi­ness. Our diverse and expe­ri­enced group of advi­sors can help your lead­ers and exec­u­tive teams stay com­pet­i­tive through the use of var­i­ous learn­ing tools includ­ing work­shops, webi­na­rs, exec­u­tive retreats, or one-to-one coaching.

We help high-achiev­ing lead­ers to have it all – a great busi­ness and a reward­ing life. Con­tact us for sim­ple and impact­ful advice. No BS. No fluff.


Lawrence & Co’s work focuses on sustainable and enhanced growth for you and your business. Our diverse and experienced group of advisors can help your leaders and executive teams stay competitive through the use of various learning tools including workshops, webinars, executive retreats, or one-to-one coaching.

We help high-achieving leaders to have it all – a great business and a rewarding life. Contact us for simple and impactful advice. No BS. No fluff.