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How to Make People Decisions

February 21, 2021

Jim Collins just did an amaz­ing event talk­ing about some of the prin­ci­ples from his most recent book BE 2.0 (Beyond Entre­pre­neur­ship 2.0): Turn­ing Your Busi­ness into an Endur­ing Great Com­pa­ny, co-authored with Bill Lazier.

Hav­ing done a num­ber of events with Jim – big, small and inti­mate, and in this for­mat — I was very impressed with this excep­tion­al vir­tu­al ses­sion. The for­mat was out­stand­ing, and we didn’t feel the need to be there, in the same room, with him. We also had break-out groups so that par­tic­i­pants could meet and inter­act with each other.

While he talked about many things, one of the attend­ing CEOs said that most impact­ful were Jim’s sim­ple and pow­er­ful ques­tions used to decide whether to devel­op or replace some­one on your team:

Jim Collins’ 7 Ques­tions for Peo­ple Decisions

  1. Are you begin­ning to lose oth­er peo­ple by keep­ing this per­son in the seat?
  2. Do you have a val­ues prob­lem, a will prob­lem or a skills problem?
  3. What’s the person’s rela­tion­ship to the win­dow and the mir­rors? The right peo­ple look out the win­dow when things go right, giv­ing cred­it to oth­ers. The wrong peo­ple look in the mir­ror assign­ing cred­it to themselves.
  4. Does the per­son see work as a job or a responsibility?
  5. Has your con­fi­dence in the per­son gone up or down in the past year?
  6. Do you have a bus prob­lem or a seat problem?
  7. How would you feel if the per­son quit?

We’ve used these ques­tions hun­dreds of times, with dif­fer­ent teams, since I learned them a few years ago. We’ve even built them into quar­ter­ly and semi-annu­al reviews of peo­ple in the most impor­tant roles in a com­pa­ny, to guide our deci­sion-mak­ing and to give feed­back to individuals.

When and How to Make Peo­ple Decisions

Inter­est­ing­ly, most of the time, we end up using the ques­tions to see what we can do to devel­op and grow the per­son fur­ther – not to decide to replace them on the spot. The answers can give you insights about the spe­cif­ic things that are work­ing and not work­ing — and the teams often team get epipha­nies they need to do some­thing dif­fer­ent­ly that gives the per­son a bet­ter chance of success.

I call this elim­i­nat­ing the man­age­ment vari­able’. We, as man­agers, might not be giv­ing peo­ple the right feed­back, direc­tion or clar­i­ty about what great looks like in their role and specif­i­cal­ly what behav­iour or per­for­mance cur­rent­ly isn’t that great; and direct­ing them towards pos­i­tive change.

Once we’ve made sure we are not in the way or fail­ing to give them what they need, we will see, over a sub­se­quent quar­ter or two, either notable improve­ment or growth, or if we need to make a dif­fer­ent decision.

Final note: If your answer to #7 is relieved, excit­ed, over­joyed, thank­ful” or you want to offer some ges­ture of appre­ci­a­tion or cel­e­bra­tion, it means you are not doing your job. You are wait­ing for your employ­ee to make a tough call when, real­ly, it’s yours to make.

In the worst-case sce­nario, when some­one does need to move on from your orga­ni­za­tion, remem­ber to treat them with dig­ni­ty and respect (unless they have done some­thing hor­ri­ble to deserve oth­er­wise. Even then, hold your­self to the high­est stan­dard of your val­ues and professionalism.)

Remem­ber, you or some­one in your com­pa­ny made the hir­ing choice or gave them that pro­mo­tion or added respon­si­bil­i­ty or has tol­er­at­ed that behav­iour or lack of per­for­mance for a long time. They are not the guilty par­ty, so allow them to hold their head high, when­ev­er possible.

The Chal­lenge

  • If you have chal­lenges with some­one on your team use these ques­tions as a guide to devel­op or replace them.

PS — Our team has mas­ter­ful tools, so please con­tact us if you need help:

  • With chal­leng­ing peo­ple decisions
  • To decide how to strength­en the indi­vid­u­als on your team or to improve your team as a whole
  • To clar­i­fy and mas­ter some of the prin­ci­ples Jim Collins talks about.

Lis­ten to this episode of The Growth Whis­per­ers pod­cast for more about this.


Lawrence & Co’s work focus­es on sus­tain­able and enhanced growth for you and your busi­ness. Our diverse and expe­ri­enced group of advi­sors can help your lead­ers and exec­u­tive teams stay com­pet­i­tive through the use of var­i­ous learn­ing tools includ­ing work­shops, webi­na­rs, exec­u­tive retreats, or one-to-one coaching.

We help high-achiev­ing lead­ers to have it all – a great busi­ness and a reward­ing life. Con­tact us for sim­ple and impact­ful advice. No BS. No fluff.


Lawrence & Co’s work focuses on sustainable and enhanced growth for you and your business. Our diverse and experienced group of advisors can help your leaders and executive teams stay competitive through the use of various learning tools including workshops, webinars, executive retreats, or one-to-one coaching.

We help high-achieving leaders to have it all – a great business and a rewarding life. Contact us for simple and impactful advice. No BS. No fluff.