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Over Planning vs. Perfect Engagement

June 8, 2021

The artist who aims at per­fec­tion in every­thing achieves it in noth­ing.” — Eugene Delacroix, French Roman­tic painter, 17981863

What will get you bet­ter results: A Per­fect Plan or Per­fect Engage­ment? All too often lead­ers get caught over plan­ning, try­ing to make their strat­e­gy, prod­uct or pre­sen­ta­tion absolute­ly perfect.

Don’t get me wrong – I love and appre­ci­ate qual­i­ty because it does make a dif­fer­ence. But we can get lost in the mid­dle of projects when we are not clear on the destination.

When lead­ers get obsessed with per­fec­tion, they can for­get about the mes­sage they are try­ing to com­mu­ni­cate — and the result they want the receiv­er of the mes­sage to think and to feel.

So, instead of get­ting too deep into tweak­ing, edit­ing and pol­ish­ing your prod­uct, start by ask­ing yourself…

What am I try­ing to get the receiv­er to think, feel and then do?”

Once you are crys­tal clear, go and per­fect your prod­uct. You are much more like­ly to get the out­come you desire – know­ing exact­ly where you are going.

Have no fear of per­fec­tion. You’ll nev­er reach it.” — Sal­vador Dali, Span­ish sur­re­al­ist painter, 19041989


About Kevin:

CEOs typ­i­cal­ly place their first call to Coach Kevin with a cri­sis to solve. They stay because of his busi­ness acu­men and no-holds-barred, tell-it-like-it-is style.

Kevin’s career spans 20 years, over a dozen coun­tries and four con­ti­nents. He’s worked with hun­dreds of CEOs and exec­u­tives, help­ing them to break through busi­ness chal­lenges, grow their com­pa­nies and find per­son­al suc­cess along the way.

These expe­ri­ences inspired Kevin’s book, Your Oxy­gen Mask First, in which he reveals the 17 habits every leader must know to tran­scend the per­ils of suc­cess, and achieve even more.

About Lawrence & Co:

Lawrence & Co’s work focus­es on sus­tain­able and enhanced growth for you and your busi­ness. Our diverse and expe­ri­enced group of advi­sors can help your lead­ers and exec­u­tive teams stay com­pet­i­tive through the use of var­i­ous learn­ing tools includ­ing work­shops, webi­na­rs, exec­u­tive retreats, or one-to-one coaching.

We help high-achiev­ing lead­ers to have it all – a great busi­ness and a reward­ing life. Con­tact us for sim­ple and impact­ful advice. No BS. No fluff.


About Lawrence & Co.
Lawrence & Co. is a growth strategy and leadership advisory firm that helps mid-market companies achieve lasting, reliable growth. Our Growth Management System turns 30 years of experience into practical steps that drive clarity, alignment, and performance—so leaders can grow faster, with less friction, and greater confidence.

About Kevin Lawrence
Kevin Lawrence has spent three decades helping companies scale from tens of millions to hundreds of millions in revenue. He works side-by-side with CEOs and leadership teams across North America, the Middle East, Asia, Australia, and Europe, bringing real-world insights from hands-on experience. Kevin is the author of Your Oxygen Mask First, a book of 17 habits to help high-performing leaders grow sustainably while protecting their mental health and resilience. He also contributed to Scaling Up (Rockefeller Habits 2.0). Based in Vancouver, he leads Lawrence & Co, a boutique firm of growth advisors.