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Perfect Performance Requires Perfect Practice

March 2, 2021

I was talk­ing to a coach of a very tech­ni­cal sport who told me about their 50X rule where young, elite ath­letes-in-train­ing have to be able to do a rou­tine per­fect­ly, 50 times in a row.

Only then do they not only have the tech­nique in their mus­cle mem­o­ry but the con­fi­dence to per­form under pres­sure, with pre­ci­sion, dur­ing competition.

This rule reminds me of my expe­ri­ence rac­ing cars and go karts. In that world, we call it seat time’ — that you need to do lots and lots of laps, ide­al­ly on the same cor­ners, try­ing dif­fer­ent things until you can con­sis­tent­ly make the right moves on every cor­ner, every time.

The same thing applies in busi­ness. Inspired by the 50X rule, it takes a while for some­one to tru­ly mas­ter any­thing. You can only learn and get bet­ter by doing some­thing again and again and again and again and again and again and again.

This leads back to the 14X advi­sors in Your Oxy­gen Mask First (Chap­ter 11, Quadru­ple Your IQ). If you want help, you need some­one who’s been there and done that 14 times. Of course, 50 times would be out­stand­ing, although in the world of busi­ness that’s next to impossible!

Per­fect Practice

So, are you and your teams get­ting enough prac­tice every week to per­fect your skills?

  • A sales team to mas­ter role-play­ing, prospect­ing or key parts of the sales process
  • An oper­a­tions team to mas­ter switchovers or safe­ty drills
  • A finance team to mas­ter devel­op­ing and com­mu­ni­cat­ing insights from the data.

The high­est per­for­mance requires per­fect prac­tice to make skills auto­mat­ic. F1 race teams, for exam­ple, are able to do pit stops that include chang­ing all four tires in sec­onds. In fact, the fastest For­mu­la One pit stop is a stun­ning 1.82 sec­onds, achieved by Red Bull Rac­ing (Aus­tria) dur­ing the 2019 Brazil­ian Grand Prix. Guar­an­teed, they have fol­lowed the 50X rule.

The Chal­lenge

  • Where can you and your team ben­e­fit from apply­ing the 50X rule? If you’re not sure, just look at the things that you or your team con­sis­tent­ly com­plain about — or that your cus­tomers might want you to perfect.

About Lawrence & Co.
Lawrence & Co. is a growth strategy and leadership advisory firm that helps mid-market companies achieve lasting, reliable growth. Our Growth Management System turns 30 years of experience into practical steps that drive clarity, alignment, and performance—so leaders can grow faster, with less friction, and greater confidence.

About Kevin Lawrence
Kevin Lawrence has spent three decades helping companies scale from tens of millions to hundreds of millions in revenue. He works side-by-side with CEOs and leadership teams across North America, the Middle East, Asia, Australia, and Europe, bringing real-world insights from hands-on experience. Kevin is the author of Your Oxygen Mask First, a book of 17 habits to help high-performing leaders grow sustainably while protecting their mental health and resilience. He also contributed to Scaling Up (Rockefeller Habits 2.0). Based in Vancouver, he leads Lawrence & Co, a boutique firm of growth advisors.