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Podcast

Podcast Ep 17 | How to De-Risk a Transaction

August 3, 2020

IN THIS EPISODE:

Emi­rates and Bar­ba­dos — Kevin and Brad talk about how the Unit­ed Arab Emi­rates and Bar­ba­dos are help­ing con­sumers remove the risk from spend­ing mon­ey dur­ing COVID-19 and how this con­cept might apply to your business.

Cat­alyt­ic Mech­a­nism — How can you de-risk a trans­ac­tion so the com­pa­ny feels the onus to deliv­er, ver­sus the cus­tomer feel­ing they are tak­ing the risk – and use that to grow sales. Kevin and Brad pro­vide exam­ples of com­pa­nies who are suc­cess­ful­ly using this concept.

About Lawrence & Co.
Lawrence & Co. is a growth strategy and leadership advisory firm that helps mid-market companies achieve lasting, reliable growth. Our Growth Management System turns 30 years of experience into practical steps that drive clarity, alignment, and performance—so leaders can grow faster, with less friction, and greater confidence.

About Kevin Lawrence
Kevin Lawrence has spent three decades helping companies scale from tens of millions to hundreds of millions in revenue. He works side-by-side with CEOs and leadership teams across North America, the Middle East, Asia, Australia, and Europe, bringing real-world insights from hands-on experience. Kevin is the author of Your Oxygen Mask First, a book of 17 habits to help high-performing leaders grow sustainably while protecting their mental health and resilience. He also contributed to Scaling Up (Rockefeller Habits 2.0). Based in Vancouver, he leads Lawrence & Co, a boutique firm of growth advisors.