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Podcast

Podcast Ep 21 | Understanding Gross Margin, the Most Important Number in Your Business

August 31, 2020

IN THIS EPISODE:

Under­stand­ing the most impor­tant num­ber in your busi­ness — This week on The Growth Whis­per­ers pod­cast Kevin and Brad talk about Gross Mar­gin, the most impor­tant num­ber in business:

  • Why it’s the out­put of a great strategy
  • How to under­stand this crit­i­cal KPI
  • What to do when you see your mar­gins eroding
  • Under­stand how sales peo­ple impact your gross profits

In addi­tion they will pro­vide sim­ple tools to ana­lyze Gross Mar­gin and one spe­cif­ic tool that adds a lay­er of dis­ci­pline to the process and can help turn around ero­sion in margins.

About Lawrence & Co.
Lawrence & Co. is a growth strategy and leadership advisory firm that helps mid-market companies achieve lasting, reliable growth. Our Growth Management System turns 30 years of experience into practical steps that drive clarity, alignment, and performance—so leaders can grow faster, with less friction, and greater confidence.

About Kevin Lawrence
Kevin Lawrence has spent three decades helping companies scale from tens of millions to hundreds of millions in revenue. He works side-by-side with CEOs and leadership teams across North America, the Middle East, Asia, Australia, and Europe, bringing real-world insights from hands-on experience. Kevin is the author of Your Oxygen Mask First, a book of 17 habits to help high-performing leaders grow sustainably while protecting their mental health and resilience. He also contributed to Scaling Up (Rockefeller Habits 2.0). Based in Vancouver, he leads Lawrence & Co, a boutique firm of growth advisors.