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Podcast

Podcast Ep 44 | KPI Traffic Lights

February 8, 2021

This week on The Growth Whis­per­ers Kevin and Brad dis­cuss the con­cept of using ​“traf­fic lights” to strength­en your KPI cul­ture, man­age­ment, and goal execution.

Using the traf­fic light metaphor of Red, Amber and Green is a sim­ple and effec­tive way to help focus your team and improve performance.

Kevin and Brad explore:

  1. How and why the traf­fic light sys­tem works for teams
  2. Best prac­tice for mea­sur­ing using traf­fic lights
  3. How you use this con­cept to dri­ve bet­ter exe­cu­tion across your team

About Lawrence & Co.
Lawrence & Co. is a growth strategy and leadership advisory firm that helps mid-market companies achieve lasting, reliable growth. Our Growth Management System turns 30 years of experience into practical steps that drive clarity, alignment, and performance—so leaders can grow faster, with less friction, and greater confidence.

About Kevin Lawrence
Kevin Lawrence has spent three decades helping companies scale from tens of millions to hundreds of millions in revenue. He works side-by-side with CEOs and leadership teams across North America, the Middle East, Asia, Australia, and Europe, bringing real-world insights from hands-on experience. Kevin is the author of Your Oxygen Mask First, a book of 17 habits to help high-performing leaders grow sustainably while protecting their mental health and resilience. He also contributed to Scaling Up (Rockefeller Habits 2.0). Based in Vancouver, he leads Lawrence & Co, a boutique firm of growth advisors.