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Podcast Ep 49 | How Do You Become a Level 5 Leader?

March 15, 2021

Are you a genius with 1,000 helpers? If so, how do you become a lev­el 5 leader?

Do you find your­self or a col­league sur­round­ed by peo­ple who are help­ing, but not tak­ing own­er­ship? Do you notice that if you want to get a project done, then it’s up to you to ensure that it gets done?

If this is the case, then per­haps you’re an effec­tive leader or a lev­el 4 leader, but not a lev­el 5 exec­u­tive. In order to build a tru­ly great, endur­ing com­pa­ny a lev­el 5 leader is required. This occurs through a para­dox­i­cal com­bi­na­tion of per­son­al humil­i­ty and pro­fes­sion­al will.

The prob­lem is that for most lead­ers the capa­bil­i­ties nec­es­sary to get to lev­el 4 will actu­al­ly pre­vent them from get­ting to lev­el 5.

In this episode of The Growth Whis­per­ers, Kevin and Brad dis­cuss the key symp­tom of a lev­el 4 leader, what Jim Collins calls the genius with 1,000 helpers’. They discuss:

  • The prob­lems with being a genius with 1,000 helpers
  • How it pre­vents the best peo­ple from join­ing your team and those who do from achiev­ing their best
  • The poten­tial dam­ages this caus­es to your business
  • How you can become a Lev­el 5 Leader

Episode Tran­script

Please note that this episode was tran­scribed using an AI appli­ca­tion and may not be 100% gram­mat­i­cal­ly cor­rect — but it will still allow you to scan the episode for key content.

Brad Giles 00:12

Hi there, and wel­come to the growth whis­pers, where every­thing that we talk about is build­ing endur­ing great com­pa­nies. My name is Brad Giles. And I’m joined as always, with my co host, Kevin Lawrence how are you today?

Kevin Lawrence 00:26

I’m doing great today, Brad, it’s a good day, this is we’re gonna jump right into my word of the day. And it’s FOMO fear of miss­ing out. And nor­mal­ly I’d be in India this week. So all week, I’m doing the night shift going from 6pm till you know, 12pm or 1am with my amaz­ing clients in India. And then like my three Indi­an broth­ers, and you know, nor­mal­ly go to India once a year, and then go and we’d meet in anoth­er coun­try, some­where else in here. And so, we’ve been doing these vir­tu­al ses­sions, which is insane­ly effi­cient, we’re get­ting all the stuff done. Like it’s awe­some. We just don’t get to hang out and have half the time togeth­er. So today, last night, they had the evening before with their whole exec­u­tive because they’re meet­ing in per­son and they can do that in India. And then they got the two full days of strat­e­gy, which I’m drop­ping in to, you know, do a few things but I don’t get to be there and hang out with with the with my three Indi­an broth­ers and my extend­ed Indi­an fam­i­ly and which we always have a riot togeth­er. So yeah, I’m feel­ing like I’m miss­ing out like I don’t, you know, get the joys of the trav­el and, you know, the air­plane time to think and such. But more than not the qual­i­ty time with my fam­i­ly over there. And so yeah, it’s a lit­tle sad and a lit­tle mad, like I’m miss­ing. I am I am miss­ing out. I’d like to think that they’re miss­ing out too. But for sure I’m miss­ing out. So that’s awe­some. That’s my word. FOMO is the word of the day. Okay, well, you.

Brad Giles 02:01

Yeah, so my phrase is sur­ren­der as a strat­e­gy, sur­ren­der as a strat­e­gy. Now, that’s not what you might think. But we’ve got a case of it where I live. So we’ve got a state elec­tion com­ing up this week­end. Yeah, now, we don’t nor­mal­ly talk about pol­i­tics. And I’ve got no inter­est in pol­i­tics. But I do have an inter­est in strat­e­gy. Okay. And so what’s hap­pen­ing in our, in our par­lia­ment, we have like every­where in the world, pret­ty much we’ve got a left and a right side of pol­i­tics. The left side of pol­i­tics are cur­rent­ly in pow­er. And the pre­mier of our state has about 90% approval rat­ing. Right, absolute­ly crazy. We’re 59 seats in the par­lia­ment. And he’s like­ly to get like 56 seats or some­thing like that. So the right, the oppo­si­tion in the right. They’ve con­ced­ed the elec­tion two weeks before the elec­tion to say, yeah, I’ve nev­er heard of it before. So sur­ren­der is a strat­e­gy. Real­ly. They’ve said, we’re not going to

Kevin Lawrence 03:09

know what the guy in the US did. He sur­ren­dered as a strat­e­gy is not how he approached it. Maybe it’s becom­ing a new thing.

Brad Giles 03:15

Maybe it is the new black? Who knows? Yeah, it’s, yeah. So about two or three weeks before the elec­tion, he came out. And he said, I con­cede, there’s no way we’re gonna win. This is a mas­sive risk to democ­ra­cy, if like, they’re look­ing at only win­ning two seats of the 59 seat par­lia­ment, they said, this is going to be a real­ly bad thing. So when you real­ly think about it, like it’s crazy, but at the same time, it’s sur­ren­der as a strat­e­gy. He’s giv­en up and said, you’re going to give all of this pow­er to one per­son, this is going to be a real­ly bad idea.

Kevin Lawrence 03:53

We could do a whole pod­cast on that one. Because it’s, you know, it’s it. There’s anoth­er way, it’s like, there’s anoth­er say­ing your first loss is your best loss. Like, you made a bad choice, it ain’t work and cut your loss­es now ver­sus per­sist­ing to the end, and putting the addi­tion­al ener­gy and mon­ey into it. That’s a it’s not in our nature to sur­ren­der. That’s why there’s such a reac­tion to that one. I like that.

Brad Giles 04:17

Yeah, it’s dif­fer­ent. And that’s why I made it my phrase of the day or word of the day, because it’s just, it’s some­thing that you don’t see. But you think, yeah, you know, it’s the best chance that they’ve got to get the high­est num­ber of seats.

Kevin Lawrence 04:31

So what are you going to sur­ren­der to?

Brad Giles 04:36

What am I going to watch? What am I going to sur­ren­der to

Kevin Lawrence 04:41

need to sur­ren­der? Where do you need to sur­ren­der? Brad?

Brad Giles 04:47

I don’t know if you’re ask­ing me or ask­ing me rhetor­i­cal­ly because I’m ask­ing you. I’m ask­ing, like, seri­ous­ly, like,

Kevin Lawrence 04:54

what I’m think­ing about myself.

Brad Giles 04:56

What am I gonna? Well, well, maybe the ques­tion is Where do you need to sur­ren­der to have to sup­port your strategy?

Kevin Lawrence 05:08

And say yes, and where is and this will tie into today’s show? Where is your ego in the way? Yeah, and not allow­ing you to sur­ren­der when it’s prob­a­bly a very log­i­cal thing to do.

Brad Giles 05:25

Because for that leader of Par­lia­ment, it would have, it would have been a very hum­ble move to con­cede it, you know, like, you’re not known for that kind of thing. It would have been a very tough deci­sion. You know, one of my favorite books as I try to avoid your ques­tion is ego. Ego is the ene­my by Ryan Hol­i­day. I just love it. Yeah, I encour­age all of my clients to, to read that book. Prob­a­bly one of my top books in the last few years, actu­al­ly, that is, ego is the ene­my by Ryan Hol­i­day. Yeah, because your ego does get in the way. It does pre­vent­ing you from, you know, achiev­ing what you real­ly want. It’s like there’s a, there’s a lit­tle some­body inside of you that’s work­ing active­ly against you.

Kevin Lawrence 06:16

Yeah, and your ego, there’s a healthy part of ego that dri­ves you to make amaz­ing things hap­pen. But then there’s a tox­ic piece inside of there’s anoth­er, you know, anoth­er prob­a­bly one of my most impact­ful books in the last cou­ple years is a book called, oh, pos­i­tive intel­li­gence. And the way that the author shore­side teach­es that is you’ve got, you’ve got a sub A tour on one side, who’s kind of a neg­a­tive force. And then you have a sage, which is the wise one on the oth­er side, like the dev­il in the angel, and they’re fight­ing all the time. And whichev­er voice dom­i­nates or is loud­est inside your head is the direc­tion you tend to go. And this can be tied into ego, there’s a part of your ego that’s wise and wants to make a dif­fer­ence. There’s your part of ego that is frail, and wants to pro­tect itself and get you into trou­ble. So yeah, and in order to make a move like that, it would be the stage or the healthy part of your dri­ve, that would get you to sur­ren­der. And so what did you say you were going to sur­ren­der to?

Brad Giles 07:22

Look, I don’t know, I need to think about it more. That’s the hon­est answer by Why don’t you lead the way?

Kevin Lawrence 07:32

You know, it’s inter­est­ing, I’m work­ing on a project right now. And it’s prob­a­bly gonna cost more than I want. No, I already got the num­ber, it’s gonna cost more than I want. I was meet­ing with the con­tract of the day. And I’m like, Yeah, like that num­ber. And so, you know, it’s, there’s a price in this world for the things that I want and the qual­i­ty of things that I want. And so I think I’m gonna have to sur­ren­der that. I don’t like to com­pro­mise on some things. And tru­ly, that it’s okay to, you know, that I’m going to prob­a­bly spend the extra mon­ey to get what I want. I got­ta sur­ren­der to, you know, Val­ue Engi­neer­ing, the project on stuff that I don’t care about, take that cost out. But on the oth­er stuff, that it’s just okay. And if it real­ly mat­ters, then I should just pay it and sur­ren­der does what it’s gonna cost. And don’t wor­ry about it too much.

Brad Giles 08:23

I prob­a­bly got an answer to your ques­tion briefly, because I don’t sus­pect you’re going to leave us alone. And our poor lis­ten­ers want to get on and hurt hear about the

Kevin Lawrence 08:30

lis­ten­ers. Don’t you want to know, what is our won­der­ful friend Brad going to sur­ren­der to? And yeah, lit­tle drum­roll Come on. Here it is. Here it is. He’s had a few min­utes to think. And now it’s com­ing. Here it is. Wait for it. Over to you, Brad. Appre­ci­ate that.

Brad Giles 08:46

Yeah, it’s so it’s not what I’m going to it’s what I’ve already sur­ren­dered to. So I’m writ­ing a book about onboard­ing new hires. And I’ve done a very large research study that for any author, the chal­lenge is not to write a big­ger book, it’s to write a short­er book. Yes. So I’ve sur­ren­dered to omit things that are inter­est­ing, but not rel­e­vant, because effec­tive­ly the objec­tive of the book is that any leader should be able to give it to any man­ag­er who hires and say, just read this book. And it’s got to be short enough. That’s the over­all objec­tive. So I’ve had to sur­ren­der my intel­lec­tu­al curios­i­ty and val­i­dat­ing all these points through 25 dif­fer­ent angles, to be able to make the over­all objective.

Kevin Lawrence 09:35

Per­fect. Awe­some. Well, I was very inter­est­ing. So sur­ren­der­ing and FOMO, when I’m sure they’re tied togeth­er in some way, but we’ll leave that for anoth­er time. So let’s drop into today’s show. What what are we doing today? We kind of gave a hint to it when we talked about humil­i­ty. So what are we dig­ging into today, Brad?

Brad Giles 09:54

Yeah, a sub­ject that one of us came across in the last week. That as soon as we com­mu­ni­cat­ed with each oth­er about this, we both said Yep, absolute­ly. Right. So this is the con­cept of the genius with 1000 helpers. So it’s kind of like the antithe­sis to true lead­er­ship, but is in itself a form of lead­er­ship, but it’s like going to stop you get­ting to where you real­ly want. So what we’re say­ing is, Are you the genius with 1000 helpers? And if so, how do you get past this to become what we call a true lev­el five leader?

Kevin Lawrence 10:36

Yeah, and in many ways, it’s almost like, are you a genius peri­od, with­out the caveat, because it’s being a genius. Sounds good. You know, and being smart is good. Also, some­times it’s a pret­ty seri­ous lia­bil­i­ty. So we’ll kind of do and today we’re gonna cov­er off, you know, Jim Collins, small around lev­el five leader, we’re going to cov­er that off. And then we’re real­ly going to dig into what are the com­mon almost symp­toms? Or what things that we see that cause peo­ple kind of to be stuck at a lev­el four and not get­ting to the lev­el five kind of where the best and even some of the costs, and then prob­a­bly at the end, we’ll get into some strate­gies to do it. So should we dig into Collins’s mod­el here that he does­n’t stuff on this broad? That sounds good?

Brad Giles 11:22

Yeah. So Jim Collins, in his work, iden­ti­fied that they’re empir­i­cal­ly iden­ti­fied that there are five lev­els to lead­er­ship. And ulti­mate­ly, that tru­ly great endur­ing com­pa­nies are built by only lev­el five exec­u­tives. So lev­el one at imag­ine a pyra­mid at the bot­tom of the lev­el of the bot­tom of the pyra­mid, par­don me, we’ve got lev­el one, which is a high­ly capa­ble indi­vid­ual, they make pro­duc­tive con­tri­bu­tions through tal­ent, knowl­edge skills, so they’re good, they’re a work­er, okay. But they’re indi­vid­ual, they’re not nec­es­sar­i­ly they don’t nec­es­sar­i­ly work great in a team, you know, maybe we slide piz­zas under the door to them. Lev­el two leader is a con­tribut­ing team mem­ber, okay. So they con­tribute to the objec­tives of the whole group in a group set­ting so that they work well in a group, as opposed to the lev­el one which real­ly works well by them­selves. Lev­el Three is a comprehensive

Kevin Lawrence 12:25

before you move on, you want to allow me to share and for those that are watch­ing the video, I’ll flash the graph­ic of this on the screen, if you want­ed to set me up to share. For­get some times that some peo­ple are watch­ing on YouTube and then get the visu­al. So and if you are lis­ten­ing on, on a pod­cast chan­nel, you can just search up lev­el five leader if you want to see it, or go to the YouTube record­ing. And here is the exam­ple. So con­tin­ue on Brad, we’ll just leave that mod­el up while you’re describ­ing it.

Brad Giles 12:54

Okay, so we’ve lev­el three is a com­pe­tent man­ag­er, they orga­nize peo­ple and resources towards effec­tive and effi­cient pur­suit of pre­de­ter­mine objec­tives. So that means that some­one’s telling them, we need to pro­duce 100 wid­gets, some­one’s telling them that we need, our team needs to sell $10 mil­lion. And they do it and they do it well. And they, they can orga­nize the peo­ple in the team to be able to achieve that, then we get to lev­el four, which is where so many peo­ple get stuck. Okay, that is an effec­tive leader. And that’s real­ly, you know, the basis of today, which is they cat­alyze com­mit­ment to end vig­or­ous pur­suit of a clear and com­pelling vision, they stim­u­late the group to high per­for­mance stan­dards. So effec­tive lead­ers can build real­ly, real­ly good com­pa­nies. Okay. But the prob­lem is for effec­tive lead­ers, it’s so much about them. And there isn’t an endur­ing ele­ment to it, the when they leave, there’s like a large vac­u­um that is left behind. And then of course, we’ve got the lev­el five exec­u­tive, they build endur­ing great­ness through a para­dox­i­cal com­bi­na­tion of per­son­al humil­i­ty plus, pro­fes­sion­al will.

Kevin Lawrence 14:09

So hear us clear­ly the lev­el four exec­u­tive is a high­ly valu­able team mem­ber, they cre­ate an incred­i­ble impact in their orga­ni­za­tion, they ral­ly a team dri­ve a team great, they can get great results. So we’re not say­ing it’s not good. It’s just not the most effec­tive ver­sion, or the or the best ver­sion of a leader in orga­ni­za­tion that lev­el five is so they do make great things hap­pen. They can be excel­lent peo­ple, all kinds of stuff. But in many ways, it’s almost like the dis­tinc­tion between being, you know, a VP in a com­pa­ny and tru­ly being an exec­u­tive. ie, right, if you looked at that, to get to an exec­u­tive lev­el or a CEO low, it’s a dif­fer­ent skill set and a dif­fer­ent per­spec­tive. So and they all are great con­trib­u­tors they’re still there. Basi­cal­ly, a low lev­el four leader is still a crit­i­cal cog in the wheel, a cog in the machine. Things still revolve around it. And it’s an impor­tant cog. It’s a well built cog. It’s a strong cog, it’s a smart cog. But with­out that crit­i­cal cog, things don’t work.

Brad Giles 15:21

And it’s impor­tant to note that the whole mark, of a lev­el four leader is the genius of 1000 help with 1000. helpers. Okay, so, so that’s a great sig­na­ture that when you and I, Kevin, look at lead­er­ship teams, and we can see, we’ve got a genius with 1000 helpers, it’s a hall­mark of lev­el four. And the work that we’re doing, and that we’re think­ing about is, how can we get this per­son to tran­si­tion? to lev­el five? How can we get this per­son to move to the next level?

Kevin Lawrence 16:00

Cor­rect? And it’s like, I know, when I’m talk­ing to a lev­el five leader dif­fer­ent than I’m talk­ing to a low or even how they talk about their peo­ple. Yeah, like lev­el five lead­ers are brag­ging about peo­ple and how they’re insane­ly good, and make stuff hap­pen and how they don’t real­ly have to be very involved in how they’re almost hum­bled that this per­son works with them. It’s amaz­ing. We’re lev­el four leader talks about peo­ple more tac­ti­cal­ly, like they talk about, like, they’re real­ly good. And they’re good at this, and I help them with this. And I have to guide them with this, you know, and I have to run the meet­ings. And as long as I take it, so there’s a, there’s a, there’s a high­er degree of involve­ment. And they talk about the peo­ple, almost like they’re small­er, where the lev­el five leader talks about peo­ple like they’re big­ger. And, in many ways, yeah, there’s a shift that we’ll talk about lat­er. But this is the way they see things, and we want to kind of touch on it, you know, is it’s an oppor­tu­ni­ty for these peo­ple to grow. And what gen­er­al­ly hap­pens and why peo­ple get stuck at lev­el four is is is that they get caught and don’t have the abil­i­ty to think about the busi­ness kind of beyond where they’re at. And beyond them­selves, they see that they’re crit­i­cal cog in the sys­tem. And they’re focused on being a bet­ter cog, which is a noble intent, they want to be a bet­ter cog, ver­sus see­ing that they actu­al­ly should not be a cog at all, their goal should be almost to remove them­selves from the sys­tem, which is coun­ter­in­tu­itive, unless you’ve had an amaz­ing lev­el five leader that you report­ed to, you might not even think this, you know, I wrote in your oxy­gen mask, first, I have a chap­ter called make your­self use­less. it’s coun­ter­in­tu­itive. The best lead­ers don’t do a lot. They don’t do much at all. they facil­i­tate enable sup­port and resources. But the sys­tems aren’t depen­dent on them. And it’s just it’s not in peo­ple’s nature to engi­neer them­selves out of the sys­tem. They’re more like­ly to and that’s you know, and they’re not bad peo­ple. Because you know, as a lev­el four leader, you’re mak­ing a lot of deci­sions, you’re in the mid­dle of the action. Yeah. But you have to make the deci­sions. And if you don’t, the peo­ple around you either aren’t used to it, or are uncom­fort­able with it. And by the way, I know what you my ego kind of likes mak­ing deci­sions makes me feel good. Makes me feel impor­tant. Makes me feel like my expe­ri­ences val­ued all kinds of emo­tion­al stuff from being the cog in the mid­dle. And, and it pro­vides you mean­ing and it gives you some sort of pur­pose. And it holds you and your team back.

Brad Giles 18:44

Yeah. All right. So let’s dig in. We’ve got a few talk­ing points here today. Let’s dig into the so I think we’ve kind of clar­i­fied what is lev­el four, it’s cer­tain­ly some­thing that’s very, very com­mon that we come across. And we know that the dif­fer­ence between a lev­el four and a lev­el five leader is pre­dom­i­nant­ly around humil­i­ty, it’s around want­i­ng their team mem­bers to endure past them­selves. So they can that they are hum­ble and they want the busi­ness to endure past their own time in the orga­ni­za­tion to build an endur­ing, great com­pa­ny. So what have we got here, Kevin? First of all, we’ve got high­ly capa­ble indi­vid­ual. Yep.

Kevin Lawrence 19:38

Some­times you got a high­ly capa­ble inner indi­vid­ual, who some­times with mas­sive they have a lot of dri­ve and they are try­ing to do the right things. They just haven’t fig­ured out and maybe we’ll start with the inver­sion, which you know is lat­er on our list will start about it. Basi­cal­ly the mind­set, the inver­sion every­thing it takes to become a suc­cess­ful lev­el five leader, and let’s just say to be a vice pres­i­dent in a com­pa­ny, every­thing it takes is about your abil­i­ty to deliv­er and have a team around you sup­port­ing you. But it’s like you were accom­plish­ing and these peo­ple sup­port you. And it needs to invert. So that your team is the one accom­plish­ing, and you’re the one sup­port­ing them. So all of the winds and the pres­sure sit on your direct reports, shoul­ders, ver­sus all the pres­sures sit­ting on your So basi­cal­ly, it’s a flip­ping of the account­abil­i­ty and the flip­ping of the mod­el. And, and, but again, that’s not some­thing that peo­ple can see, and are even con­scious of that they need to do that, because they’re just so used to car­ry­ing the account­abil­i­ty and cross, you know, tak­ing the ball across the line, metaphorically,

Brad Giles 20:51

most of the time, the only way that you can get to be a suc­cess­ful leader, his force of will is just Yes, being like a train that is going 100 miles an hour as fast as you can, and push­ing projects through, push­ing us push­ing your will push­ing the deci­sions mak­ing things hap­pen is what gets you from sort of, let’s say the bot­tom of the org chart to the top of the org chart. But the prob­lem is, you’re not actu­al­ly at the top of the org chart, you’ve got one next lev­el to go and what got you to lev­el four won’t get you to lev­el five, in fact, it’s the oppo­site. You need to oppo­site that. Yeah,

Kevin Lawrence 21:32

so I’ve got an exec­u­tive, I was doing some work today, he’s being devel­oped for a CEO role. And I was doing some work with him on this today. And, you know, when things got messy at the end of last year, it’s almost like he took the com­pa­ny, he strapped it on his back. And he’s try­ing to car­ry it across the fin­ish line to get to their EBIT­DA tar­get. And he lit­er­al­ly is going we had this much gap and I can see him car­ry­ing the com­pa­ny on his back. Now. He pissed off some peo­ple around him, he drove some peo­ple nuts, but his intent was Noble. But that’s lev­el four, it if it must be done, you know, I’ll find a way and these toys. Where­as, you know, a lev­el five leader would­n’t do that. lev­el five leader would ral­ly the team and have the team fig­ure out what the team’s gonna do. And have the team and then their teams fig­ure out the action plans. And the exec­u­tives and their peo­ple would fig­ure out the plans. And togeth­er we would ver­sus if it’s meant to be it’s up to me.

Brad Giles 22:34

And it’s so counter intu­itive. It’s you need to unlearn all of the things that you’ve learned through your career, which is so tough to do, right? It’s so so tough to do. So many times, I start work­ing with a lead­er­ship team, and every­thing rests on the entre­pre­neurs shoul­ders, just like he said so many times, and they’re like, I don’t know how to get the peo­ple around me take respon­si­bil­i­ty. Like I give them KPIs, and they hear me and they look at them. And they some­times they do a good job, and they’re good peo­ple, but I can’t get them to step up. And that’s because every­thing that has got you to this point in time is there. And then the amaz­ing thing after a year or two peo­ple begin to say it feels like a dif­fer­ent lead­er­ship team. And then the entre­pre­neurs are say­ing, Well, you know, every­thing, all of the deci­sions had to be made by me. And now what I’m find­ing is that I’m only coach­ing I’m as in dire only coach­ing, all the deci­sions are being made by oth­er peo­ple in a, I guess, in an authen­tic setting.

Kevin Lawrence 23:45

And that’s an indi­ca­tor is Yeah, what per­cent­age of the deci­sions are being made by Uverse? Your team? And by the way, it’s not true, that all the deci­sions had to be made by me. The truth is, I made all the deci­sions. Right? That’s it’s a dif­fer­ent habit. So so the ide­al so what per­cent­age, you know, and again, and back an oxy­gen mask, oxy­gen mask, first oxy­gen mask, first, the oxy­gen mask first. You know, the idea is, is one of the prin­ci­ples is stop being chief prob­lem solver, which is some­thing I see, you know, lead­ers do all the time, and it keeps them at a low­er lev­el. And it keeps your team from grow­ing and tak­ing respon­si­bil­i­ty. And it’s, you know, the thresh­old says your team should solve 90% of their own chal­lenges and answer 90% of their own ques­tions. Now, that’s a prin­ci­ple the num­ber might change, but that you real­ly, you should be let­ting them do most stuff. And that’s what the best lev­el five execs do both because they prob­a­bly know more to make it and their job is to make a deci­sion that they own so that they will make sure to make sure it works.

Brad Giles 24:50

And it’s not only entre­pre­neurs or CEOs that can suf­fer this fight true. I’m think­ing in peo­ple par­tic­u­lar­ly about one orga­ni­za­tion that I’ve worked with. And there was a senior exec­u­tive that was account­able for one func­tion in the busi­ness. And this per­son was, by def­i­n­i­tion lev­el, lev­el four or more impor­tant­ly, by def­i­n­i­tion, a genius with 1000 helpers. They did­n’t what they want­ed, they did­n’t want to employ com­pe­tent peo­ple, this per­son want­ed to employ assis­tance, low lev­el young peo­ple, and that per­son could tell those peo­ple what to do that this per­son could say, you go and achieve that task and get that done. And then I’ll give you the next task.

Kevin Lawrence 25:38

Yeah, great point. So so let’s kind of go through a cou­ple of the main high points here. So one is, you know, say or off one indi­ca­tor where peo­ple get stuck, they say or oper­ate, like, if it’s meant to be, it’s up to me, right? Like it’s on their shoul­ders, they’re the one account­able. Sec­ond, and we see this in com­pa­nies. And it’s pret­ty obvi­ous, but there’s a mas­sive, a big capa­bil­i­ty gap between that per­son and their lead­ers or man­agers under­neath them. And I think, you know, it’s a great point you call though this is not just about CEO at any lev­el in your orga­ni­za­tion, you could be a lev­el five leader, but they, but the com­pe­tence, the capa­bil­i­ty gap, and whether it’s, they haven’t thought about build­ing stronger peo­ple, or they have strong peo­ple, but because they’re mak­ing deci­sions for them and not chal­leng­ing them enough. It keeps them small.

Brad Giles 26:27

And that’s such a great point, what’s if you look at any busi­ness that you can think of, or any team, with a leader, what’s the dif­fer­ence in capa­bil­i­ty and com­pe­tence between the leader and the per­son who reports to the leader? Because if it’s two or three lev­els, okay, that’s a real­ly impor­tant sign that you’ve got a genius with 1000 helpers prob­lem, yes, if they’re about on the same lev­el, and they can argue and debate at an equal lev­el of com­pe­tence, then that that may be maybe a sign that they’re not suf­fer­ing from this prob­lem, but it’s kind of every­where to a degree as well,

Kevin Lawrence 27:05

it is, and it’s hard for some peo­ple to have real­ly incred­i­bly good peo­ple on our teams, right, it takes a lot of humil­i­ty and con­fi­dence to have out­stand­ing peo­ple around you because they should be smarter than you in their par­tic­u­lar area, they should. And if you’re doing the right thing for an orga­ni­za­tion, they should be able to take your job. And but that’s not some­thing that every­one is up to. So that’s, that’s anoth­er one the capa­bil­i­ty gap, mas­sive assign, and tied with that how they speak about those peo­ple, even the way they look at them is a sign that’s sim­i­lar. You already touched on this. But you know, you know, if you left the busi­ness, there’d be a real­ly big hole. And and and that your divi­sion or your team could fall on their face, ie your lead­er­ship is crit­i­cal for their suc­cess. ie, you know, with­out you things don’t work. And that’s, that’s an indi­ca­tor that you’re clos­er to that genius with 1000.

Brad Giles 28:05

What went on look­ing to engage with a leader, one of the things that I’m ask­ing myself is, it has this per­son got the capa­bil­i­ty to get to lev­el five. Okay, so I want to work with com­pa­nies that become endur­ing great busi­ness­es. That’s, that’s kind of the pref­ace that I use. So the per­son who’s run­ning the busi­ness or owns a busi­ness has to have that capa­bil­i­ty that I can tap into and get them there. Like, that’s, it’s kind of like, one of my, my rules. So I go back to the pre­vi­ous point that you made. I remem­ber, I met with a unnamed leader. And, and we met a few times, and this per­son was telling me time and time again, how all of the peo­ple he was sur­round­ed by were absolute­ly incom­pe­tent, how they, you know, he, he went to great extremes to say how bad they were. And yeah, it’s just, it was just one of the many signs that made me think this per­son isn’t doing it because he’s nec­es­sar­i­ly sur­round­ed by incom­pe­tent peo­ple. Okay, he thinks that he’s the smartest per­son in the room, which is a prob­lem. There’s no humil­i­ty there. by us. I could­n’t, there was noth­ing that I could tap that could tran­si­tion­ing out of lev­el five, sor­ry, out of lev­el four into lev­el five. And, that real­ly goes back to what you said. That, you know, if, if that per­son left the busi­ness, would there be a dan­ger­ous hole? In that role? Yeah, because he was keep­ing them down. He just thought that they were no good.

Kevin Lawrence 29:48

Yeah, and if you find your­self think­ing you’re the smartest per­son in the room. That’s a dan­ger­ous thought. Right. And you tech­ni­cal­ly may have the high­est EQ or most expe­ri­ence in the room. You might, but or you might not, oh, and it might not mat­ter. But if you’re think­ing that you’re way smarter, your brain starts to close. And you’re not able to lever­age the brains of those peo­ple around you, or in many ways, respect the brains of those peo­ple around you. And that’s a real dan­ger­ous, slip­pery slope. And even, you know, the most effec­tive lev­el five lead­ers have had the hon­or of work­ing with, they’re going to lis­ten to per­spec­tives from anyone.

Brad Giles 30:26

Yeah, right.

Kevin Lawrence 30:27

Now, they might not agree with them, but they are going to tru­ly lis­ten and take them in. And if it fits, they take it on board. If not, they they they don’t. Yeah, that’s, and that would tie into the next one, Brad, is that you know, that, you know, you as a leader, or some­one on your team, if you’re think­ing of this, finds it hard to get or keep good peo­ple. Right, like lev­el five lead­ers, peo­ple want to work for them. They want they attract tal­ent. And peo­ple don’t want to leave, because it’s an envi­ron­ment where peo­ple thrive. And so if you’re find­ing it hard to get them, you might have a bad rep­u­ta­tion. Or keep them maybe peo­ple don’t love work­ing with you. And it’s not that lev­el five lead­ers don’t chal­lenge peo­ple as much they do. But the genius with 1000 helpers, there’s almost a built in under­valu­ing or dis­re­spect of the per­son, because you’re treat­ing them like they’re not that intel­li­gent, or capable.

Brad Giles 31:25

You don’t under­stand Kevin, it’s real­ly hard to get peo­ple who were who would great in the way you’re describ­ing to work in our area, or indus­try, or in our geog­ra­phy or what­ev­er it is, you don’t under­stand, right? This is what we hear all the time, you don’t under­stand. And when some­one says to you, you don’t under­stand, it’s real­ly hard to get peo­ple to work effec­tive­ly in this indus­try, you know? Is it the indus­try? Or is it the geog­ra­phy? Or is it you because to pick up on that point, and your pre­vi­ous point, like the job of a lev­el five leader is to tap the native genius inside the peo­ple who report to them to, to actu­al­ly to find that, that spark of genius, and to ampli­fy and ampli­fy and ampli­fy it, because that’s where the respect comes from. And you can only do that if you’re com­ing from a base of humility,

Kevin Lawrence 32:28

yes, and a base of believ­ing in oth­er peo­ple and their abil­i­ty to grow and improve. And the idea that you are indeed very replace­able in your orga­ni­za­tion. Right, but that comes from humil­i­ty. And that humil­i­ty is know­ing that you have great strengths. It’s not you know, about being a wet man, what you know, noo­dle is you have great strengths. And there are oth­er great peo­ple that, that you can work well with and learn from and teach to them as well. And that some­one else could do your job bet­ter than you. You know, and maybe that might take some time or learn­ing or devel­op­ment, the humil­i­ty is, is crit­i­cal. And the thing about the humil­i­ty is, is you don’t need it to be about you. You don’t need the lime­light, you don’t need to be the one seen as mak­ing the deci­sion that you’re hap­py. And I see this in meet­ings when I work with lev­el fives is that when there’s some­thing to be done, they’ll step back and say, Hey, team mem­bers, you know, please want you guys present it or team, what is your rec­om­men­da­tion? And they will step back and step out of the way and let those peo­ple do great work ver­sus hav­ing to look like they’re ver­sus hav­ing to look like their work.

Brad Giles 33:36

Yeah, now audio engi­neer just had a heart attack, because you stopped back to demon­strate it to me, but the audio and when I stepped back

Kevin Lawrence 33:44

to did to get qui­eter Brad, the far­ther I stepped back.

Brad Giles 33:46

Yeah, for all Bran­don’s hav­ing heart fail­ure right now. So but I want to pick up on what you said, right? Because what’s hap­pen­ing, or you know, anoth­er way to put it is, who’s the, when you’re in a meet­ing with your team, as a CEO, or as a leader of a team? Who’s the last per­son to speak? Okay, it’s a real­ly small and sim­ple thing to do. But if you’re the first per­son to speak, okay, every­one else is going to fall into line with what you’re say­ing. Okay, and that and that. And it’s a sim­ple, sim­ple tool, but in every work­shop that I do, every sin­gle one, I ask the, the one of the least hier­ar­chi­cal per­sons on the org chart in the room, if that makes any sense at all, to speak first. So the last person

Kevin Lawrence 34:48

peo­ple with the low­est pow­er or author­i­ty. Cor­rect. Thank you for that. Yes,

Brad Giles 34:52

that’s exact­ly Thank you. The very last per­son will be the CEO. Okay, be and then if there’s anoth­er per­son like the COO there’ll be the sec­ond last. So I want all author­i­ty to speak last. Because that a gets the peo­ple with­out author­i­ty to think for them­selves. And it forces humil­i­ty and it forces dif­fer­ence of opin­ion. And it begins to tap the genius of oth­ers. And ulti­mate­ly, what I’m try­ing to mechan­i­cal­ly do is get a tran­si­tion that leader to think about always speak­ing, last, and then that is one of the lev­el five traits,

Kevin Lawrence 35:31

same, Brad, and some­times, you know, lead­ers are so again, most of our core con­tacts through CEOs, but they’re so keen to help and be of ser­vice and be a val­ue. They jump in and offer their opin­ions. And many times I’ll have to pull them aside and say, Hey, love it for you to be last. And when I go through and do a wrap up, I always sim­i­lar­ly go to the CEO last now, there’s a few part­ners in the busi­ness, I might mix it up a lit­tle bit. But the lead part­ner or a man­ag­ing part­ner or CEO, always, always the last to com­ment ide­al­ly, on every­thing, because they skew the con­ver­sa­tion on how would you remem­ber, I think we chat­ted about this before, you know, one orga­ni­za­tion, the CEO start­ed using an iPad in a meet­ing before anoth­er orga­ni­za­tion, they all had this hits the CEO had the cer­tain type of shoes, lo and behold, peo­ple are wear­ing those guys shoes. The best one is, and this is a com­pa­ny that the peo­ple don’t trav­el that much. The CEO has one of those brief­cas­es on wheels or brief­cas­es, on wheels, like lawyers have. Every­one’s got a brief­case on wheels, it was hilar­i­ous. Because it’s, you know, the pow­er and influ­ence that a leader has and at any lev­el, it gets role mod­eled and fol­lowed in on some of the stuff we don’t nec­es­sar­i­ly want fol­low­ing one open thing. So

Brad Giles 36:58

and all of that, that you’ve just said, small byprod­uct of the force of will that’s got that lead to that posi­tion. Yeah, all of those things, okay. But the great lead­ers, now, the lev­el five lead­ers step back, and they tap the genius of oth­ers, they get the oth­er peo­ple to think for them­selves, and they find every oppor­tu­ni­ty to not inter­fere with their indi­vid­ual think­ing, and, and get­ting those peo­ple to be great in their own right.

Kevin Lawrence 37:33

Yep, absolute­ly. Next thing is, is, you know, that, you know, the thing that shows up for genius with 1000 helpers, it’s, it’s hard or hard work, to get peo­ple to deliv­er to their expec­ta­tions. Right, because in many ways, and you know, they’re clos­er in the direc­tion to like a taskmas­ter and, and get­ting peo­ple to do work on their behalf. And it’s just hard­er to get peo­ple to deliv­er because you’re set­ting peo­ple up in a more tac­ti­cal role. Some­times they’re not as involved in the big pic­ture, or they’re not involved in deci­sions as much, they’re more just exe­cut­ing. And it’s an indi­ca­tor of, of ours, one of things that lev­el four lead­ers are genius­es with 1000 helpers have because they’re always try­ing to get bet­ter helpers and get bet­ter stuff out of their helpers.

Brad Giles 38:19

And maybe you think it’s because they don’t have the ambi­tion, or they’re not as hun­gry. Or maybe you think it’s because they’re not as deter­mined. But the prob­lem is, is that ulti­mate­ly you are pay­ing their mort­gage, you are pay­ing their salary. And if you have such a high force of will, and you are dri­ving every­thing to get exe­cut­ed all the time. They’re gonna sit back and they’re gonna say, Okay, what would you like me to do? Hands off here? Tell me what you want me to do. If you want me to do 30? I’ll do 30 if you want me to do 77, I’ll do 77. That’s what I’ll do. Because we’re there sim­ply com­ply­ing to what you want them to do, because that’s your opera. Oh, yeah, that’s your oper­at­ing mech­a­nism. I’m going to force it through.

Kevin Lawrence 39:10

Tony, which takes us into the next point is that you find your­self to be the dri­ver of and account­able for many projects. You are the Oh, you’re the genius with 50 projects, or 20 projects or 10 projects. But where it’s You’re the one lead­ing the meet­ings, you’re the ones whose names beside the account­abil­i­ty. You’re the one dri­ving it, you’re the one trou­bleshoot­ing it. So, you know, that’s and man, we appre­ci­ate it in the com­pa­nies were thank you for own­ing and dri­ving those projects. It’s great because it gets us results as a com­pa­ny, but it inhibits your growth. It inhibits your team’s growth and you’re prob­a­bly going to burn your­self out if you haven’t already because you’re car­ry­ing too much on your shoulders.

Brad Giles 39:55

So yes­ter­day, I’m work­ing with a lead­er­ship team and they’re look­ing at putting in an asset map. Man­age­ment Sys­tem, okay, so that every machine or what­ev­er it is has a bar­code on it, and it’s got its own code, and it’s all in soft­ware. And the CEO says, I’m the only one that can do it. Okay, hang on. Wait, wait, wait, wait, what do you mean, you’re the only one that can? Okay, you’ve already got sev­en pri­or­i­ties this quar­ter of which my best guess is you’ll prob­a­bly do two, maybe three. Okay. And so you’re say­ing that you will only? What about all of these? Are the peo­ple that are I in this room and be in the com­pa­ny? Is there any way that you can get oth­er peo­ple to do it? Well, they just won’t, they just won’t do it the same way as me. Okay? What’s gonna hap­pen if they don’t, they’ll stuff it up. Like, you’ve got to be able to pass things off, you’ve got to, you’ve got to, you’ve got to tap that genius of others.

Kevin Lawrence 40:49

Yeah. And, and the way that you start that is by mak­ing peo­ple account­able, and it sits on their shoul­ders, and it’s their job to fig­ure out, it’s their job to come to you if they need help. And that’s how you build lead­ers. It’s also how you free your­self up as a leader and take your helpers and make them their own lead­ers, because that’s real­ly we’re talk­ing about is going from a genius of 1000 helpers to ger­mane­ness, lev­el five leader and the only way you can do it is to turn your helpers into lead­ers. Yeah, because when your helpers become lead­ers, well, then great things hap­pen. And they’re thrilled to the whole sys­tem ben­e­fits. But as long as your helpers are helpers, man, I hope you real­ly take care of your resilience rit­u­als, you’re gonna need it.

Brad Giles 41:30

Yeah, yeah. And that’s exact­ly what we did in that meet­ing yes­ter­day, is I forced the issue as I demon­strate it, and I said, Look, so why don’t we give it off to this per­son, or that per­son or that per­son, we iden­ti­fied a per­son, I said, Look, let’s make them account­able, we’ll just set a meet­ing in about two and a half months time between the two of you put it in your cal­en­dar now that that per­son will come back with this result. And you don’t have to touch it. In the mean­time, you can check in if you like it a week­ly meet­ing, but you don’t have to touch it. But let’s just get some­one else to do that.

Kevin Lawrence 42:09

Yep, per­fect. Per­fect. So now, and this is tied into the com­ment that we made about, you know, your helpers becom­ing lead­ers is, is not hav­ing too many, too many lev­el two or three lead­ers, you got to have enough lev­el fours, if you want to be a lev­el five, right, that’s just a mea­sure of the type of leader pret­ty is pret­ty, pret­ty straight­for­ward. So the root of all of this is that lev­el four leaders.

Brad Giles 42:36

Just to clar­i­fy that point. Sor­ry. Are you sur­round­ed by lev­el twos? Who were con­tribut­ing team mem­bers? Are you sur­round­ed by lev­el threes? Who are com­pe­tent man­agers? Or are you sur­round­ed by lev­el fours, which are effec­tive lead­ers is the point that we want to make? They’re cor­rect. Because we want you to be sur­round­ed by lev­el fours, not lev­el threes, or lev­el twos.

Kevin Lawrence 43:01

Yeah, in many ways, it’s almost like a math equa­tion. If you want to be a lev­el five your­self, you need some lev­el fours around you, if you’ve got a whole bunch of lev­el ones, and you’re try­ing to be a lev­el five, the sys­tem won’t work, espe­cial­ly at scale, the sys­tem won’t work, you’re gonna get sucked down to dri­ving projects and lead­ing projects lev­el one is a high­ly capa­ble indi­vid­ual. Right? Yeah. And that’s, you know, you’re not able to be at your best. So, all we’re real­ly get­ting here, this genius with 1000 helpers is a nor­mal place for peo­ple to get to in their world, whether it’s a as you know, no mat­ter where it is an orga­ni­za­tion, it’s a nor­mal place to be where you’re a crit­i­cal cog and leader on the team. And you helped orches­trate a lot of stuff and make a lot of stuff hap­pen, but you’re in the mid­dle of it. Ver­sus step­ping aside, I’ll stay close to my micro­phone, this time, stay­ing, step­ping aside and get­ting the peo­ple to be the ones that are ful­ly hav­ing own­er­ship of the sys­tems and the pro­grams and the goals. And you’re there was a sup­port piece, right? And it’s like you might lubri­cate the gears a lit­tle bit, but you’re not run­ning the gears you’re not in the mid­dle of the sys­tem. And that cre­ates trust and growth and account­abil­i­ty for peo­ple. And for you. The whole idea is when you can shift to a lev­el five, you can han­dle more respon­si­bil­i­ty with­out as much bur­den. you’re devel­op­ing amaz­ing peo­ple. And then you can focus out­side of oper­a­tional stuff and get more strate­gic where there can be much greater val­ue add because you’re not caught in the dai­ly fire­fight­ing near as much.

Brad Giles 44:35

Yeah. So it’s, it’s under­stand­ing that what got you here to lev­el four won’t get you there. If you have said, Gee, this is ter­ri­ble. I’ve got it. I am a genius with 1000 helpers out. And the worst part is I cre­at­ed this myself. It’s okay. It’s nor­mal. But now you’ve got to under­stand you’ve got to unlearn the force of will that got you here? Embrace humil­i­ty and begin to iden­ti­fy and tap the genius of those around you and get them account­able for things so that you can esca­late and get them account­able for those things them­selves rather than you.

Kevin Lawrence 45:16

And one quick shift, and you know, I think I can move between lev­el four and lev­el five, I’m, you know, there’s some things where I can get sucked down to lev­el four. And as our firm is grow­ing, you know, a great cat­a­lyst is brought some­one on the team who is def­i­nite­ly a lev­el five leader, and outs and, and a play­er out­stand­ing at what he does. And I think some of the oth­er team mem­bers would also be like that, but this one in par­tic­u­lar, he’s out­stand­ing. And I also know that if I am going to work well with him, I have to be a lev­el five, I can­not be a lev­el four and man­age a lev­el five. So my lev­el five ten­den­cies come out much more so. And it’s eas­i­er and I see dif­fer­ent things. And again, yeah, I have awe­some, awe­some team, but my behav­ior has to change, the stronger my team gets, the more my behav­ior has to change. And the more it needs to be in that lev­el five zone most of the time, not striv­ing for per­fec­tion, that’s my own expe­ri­ence. So if you real­ly want to make a move, hire some­one or get some­one or a team who is a play­er lev­el five leader, and use that as a great cat­a­lyst for your own growth if needed.

Brad Giles 46:28

Yeah, so because let’s remem­ber this con­cept come from orig­i­nal­ly Good to Great, and analy­sis of, you know, very, very suc­cess­ful com­pa­nies. And the great lead­ers will lev­el five, the good com­pa­nies, it had lev­el four lead­ers, so they were still incred­i­bly suc­cess­ful. But the dif­fer­ence was, they weren’t in dur­ing when the leader left, there was a vac­u­um. And that suc­cess kind of implod­ed in on itself. Because it was all about the leader.

Kevin Lawrence 47:02

Now, let’s be hon­est, would you want to work for a lev­el four leader if you had a choice? Or would you want to work for lev­el five?

Brad Giles 47:10

Well, every­one knows the answer to that every­one wants to work for lev­el five, every­one because you’re more valued.

Kevin Lawrence 47:17

Yes. And if we pick up where we start­ed, and we talked about sur­ren­der, lev­el five does sur­ren­der a lot more. They have incred­i­ble will and humil­i­ty, but they leave things to oth­er peo­ple, which makes them feel good and account­able and val­ued. So sur­ren­der, and they have less of the FOMO because they don’t need to be in the action. Do you like how he tied those two togeth­er? they sur­ren­der more using Brad’s key­word. And they’re more relaxed around FOMO. They don’t feel like they’re miss­ing out by not being in the mid­dle of the action. They’re more com­fort­able being a leader on the side, or away.

Brad Giles 47:55

I would­n’t say it’s as good as Cana­di­an, some of the Cana­di­an cheese that we’ve expe­ri­enced in the past, but it’s pret­ty good. All right. So with that, let’s move to close. Thank you. I hope you enjoyed this dis­cus­sion about the genius and 1000 helpers, a prob­lem that we come across all the time. This has been the growth whis­pers pod­cast, my name is Brad Giles. And you can find me if you so desire at evo­lu­tion part​ners​.com​.au and my co-host, Kevin Lawrence at Lawrence​and​co​.com. So thanks for watch­ing. We hope you can aspire and achieve your lev­el five lead­er­ship and we look again to see­ing you next week. Well hear­ing from you next week. Enjoy

Kevin Lawrence 48:39

have an awe­some week.


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