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Burning Question? Sleep on It

July 20, 2019

We can­not solve our prob­lems with the same lev­el of think­ing that cre­at­ed them.” ― Albert Einstein

Last month I was at a din­ner in the US, chat­ting with a great CEO I work with about a mas­sive prob­lem in his busi­ness. He need­ed to find a key per­son for a very, very impor­tant role, and had no-one in the pipeline. He knew he couldn’t suc­ceed with­out the right per­son and was at his wit’s end.

That night, he decid­ed to sep­a­rate him­self from the prob­lem by delib­er­ate­ly putting it the back of his mind so that he could get some sleep. The next morn­ing, like a pack­age from Ama­zon, the solu­tion arrived in his mind. Some­one he had worked with, many years ago, would be per­fect for the role.

Although he was already with anoth­er com­pa­ny, the CEO sent him a mes­sage and they talked lat­er that day. To his delight the per­son was ready for a change. The tim­ing could not have been bet­ter, and they are now thrilled to be work­ing together.

The Law of Attraction

Many books have been writ­ten on the Law of Attrac­tion: the abil­i­ty to attract into our lives what­ev­er we focus on — about lever­ag­ing the pow­er of the sub­con­scious mind. It can be shock­ing how prob­lems can be solved if we just give our brains the space to solve them. Some­times overnight, some­times over time.

I recent­ly worked on new keynote pre­sen­ta­tion and stayed up late try­ing to wres­tle it into sub­mis­sion, but it just wasn’t work­ing. I gave up at 11 pm and con­scious­ly decid­ed not to think about it any­more, to let my brain work on it while I slept. In the morn­ing, I woke up with the ideas and clar­i­ty I need­ed, and I could see exact­ly what I need­ed to do to make the pre­sen­ta­tion better.

Sleep on it

In The Super­hu­man Mind: Free the Genius in Your Brain, authors Dr. Berit Bro­gaard, PhD (Direc­tor of the Bro­gaard Lab for Mul­ti­sen­so­ry Research, Uni­ver­si­ty of Mia­mi) and Kris­t­ian Mar­low, MA (Fel­low of the Ini­tia­tive on Neu­ro­science and Law, Bay­lor Col­lege of Med­i­cine) take a sci­en­tif­ic look at how gift­ed indi­vid­u­als – like Nobel prize-win­ners, pro-golfers and authors — have gained con­scious access to the potent pro­cess­ing pow­er of the brain through lucid dream­ing’ – a hybrid of wak­ing and dream­ing – that acti­vates the brain’s high-activ­i­ty frontal area.

It comes down to ask­ing the right, spe­cif­ic ques­tion and then let­ting your mind work on it while you get on with oth­er things. Who can do the job? How can we dou­ble refer­rals? Fix the design flaw?

I guess there’s real­ly some­thing to the expres­sion sleep on it’.

The Chal­lenge

  • What burn­ing ques­tion to do have to answer now?
  • Can you invite and trust your brain to work on it while you sleep?

About Lawrence & Co.
Lawrence & Co. is a growth strategy and leadership advisory firm that helps mid-market companies achieve lasting, reliable growth. Our Growth Management System turns 30 years of experience into practical steps that drive clarity, alignment, and performance—so leaders can grow faster, with less friction, and greater confidence.

About Kevin Lawrence
Kevin Lawrence has spent three decades helping companies scale from tens of millions to hundreds of millions in revenue. He works side-by-side with CEOs and leadership teams across North America, the Middle East, Asia, Australia, and Europe, bringing real-world insights from hands-on experience. Kevin is the author of Your Oxygen Mask First, a book of 17 habits to help high-performing leaders grow sustainably while protecting their mental health and resilience. He also contributed to Scaling Up (Rockefeller Habits 2.0). Based in Vancouver, he leads Lawrence & Co, a boutique firm of growth advisors.