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Study Greatness

January 5, 2021

Box­ing leg­end Mike Tyson often comes across as some­one who has had too many blows to the head. But in an inter­view on Joe Rogan’s pod­cast, I learned about that he’s been study­ing some of the world’s great­est con­querors, since he was 15 years old – not just about how they thought, but how they believed that they actu­al­ly deserved to con­quer lands, dom­i­nate peo­ple and take what other’s val­ued. He want­ed to not just under­stand their mind­set but to embody it, and to live, breathe and act accordingly.

That’s what he took into the ring: the per­mis­sion he gives him­self to destroy, and poten­tial­ly kill, his opponent.

Known as the bad­dest man on the plan­et”, Tyson is one of the great­est heavy­weight box­ers of all time, claim­ing his first belt at just 20 years of age – the record for the youngest box­er to win a heavy­weight title. He won his first 19 pro fights by knock­out, 12 of them in the first round.

It was fas­ci­nat­ing. When Tyson fights, he’s con­quer­ing the soul and spir­it of anoth­er human being, feel­ing that he has not only the right, but the oblig­a­tion to do it.

His com­mit­ment to study­ing these con­querors reminds me of a con­ver­sa­tion my then 13-year old son and anoth­er CEO’s son had with Jim Collins, after a large pub­lic event with a cou­ple of thou­sand peo­ple, in Lon­don, Eng­land. Dur­ing a small, pri­vate ses­sion with a group of CEOs, they asked Jim what advice he would give to young, aspir­ing lead­ers. His response?

Read 100 biogra­phies and study greatness.

That’s essen­tial­ly what Mike Tyson did. He stud­ied the lives of great con­querors like Alexan­der the Great because he want­ed to con­quer, too.

So, when you think about your biggest goals – think terms of a BHAG (Jim Collins’ Big Hairy Auda­cious Goal) — what do you need to study to ful­ly believe, with unwa­ver­ing con­vic­tion, that you not only deserve it, but that it will hap­pen?

I’ve com­piled an list of books to inspire you to great­ness, includ­ing two of my favourites: Shoe Dog by Phil Knight and Think and Grow Rich by Napoleon Hill about the think­ing, habits and best insights of high­ly suc­cess­ful Amer­i­can indus­tri­al­ists in the ear­ly 1900s.

The Chal­lenge

  • Who can you study, alive or dead, that has accom­plished what you want and can help you under­stand what it takes for you to mas­ter your vision or your leadership?
  • Who are the con­querors, entre­pre­neurs, human­i­tar­i­ans, tech giants, inven­tors and adven­tur­ers that would be inspir­ing and inter­est­ing to read about, lis­ten to, watch, and learn from?

Here’s an inspi­ra­tion list to get you started:

  • Shoe Dog, Phil Knight
  • Think and Grow Rich, Napoleon Hill
  • Their Finest Hour, Win­ston Churchill’s sec­ond vol­ume in his Sec­ond World War series
  • Endurance: Shackleton’s Incred­i­ble Voy­age by Alfred Lansing
  • The Men Who Built Amer­i­ca (His­to­ry chan­nel doc­u­men­tary series)
  • The Tycoons: How Andrew Carnegie, John D. Rock­e­feller, Jay Gould and JP Mor­gan Invent­ed the Amer­i­can Super­econ­o­my, Charles R. Morris
  • Mozart: A Life, Peter Gay
  • Antho­ny Bour­dain Remem­bered, CNN
  • Stal­in: The Court of the Red Tsar, Simon Sebag Montefiore
  • Alexan­der Hamil­ton, Ron Chernow
  • Leonar­do da Vin­ci, Wal­ter Isaacson
  • Ein­stein: His Life and Uni­verse, Wal­ter Isaacson
  • The Diary of Fri­da Kahlo: An Inti­mate Self-Por­trait, Fri­da Kahlo
  • Born Stand­ing Up: A Comic’s Life, Steve Martin
  • The Auto­bi­og­ra­phy of Mar­tin Luther King, Mar­tin Luther King Jr & Clay­borne Carson
  • Sure­ly, You’re Jok­ing, Mr. Feyn­man! (Adven­tures of a Curi­ous Char­ac­ter), Richard Feynman
  • The Sky is Not the Lim­it: Adven­tures of an Urban Astro­physi­cist, Neil deGrasse Tyson
  • Dar­win: The Life of a Tor­ment­ed Evo­lu­tion­ist, Adri­an Desmond & James Moore
  • Man’s Search for Mean­ing, Vik­tor Frankl
  • My Stroke of Insight: A Brain Scientist’s Per­son­al Jour­ney, Jill Bolte Taylor
  • Naked at the Feast: A Biog­ra­phy of Josephine Bak­er, Lynn Haney
  • My Inven­tions: The Auto­bi­og­ra­phy of Niko­la Tes­la, Niko­la Tesla
  • Cather­ine de Medici: Renais­sance Queen of France, Leonie Frieda
  • A Promised Land, Barack Obama
  • My Own Words, Ruth Bad­er Ginsburg
  • Steve Jobs, Wal­ter Isaacson
  • Empire: The Life, Leg­end and Mad­ness of Howard Hugh­es, Don­ald Barlett
  • Alan Tur­ing: The Enig­ma, Andrew Hodges
  • Prince: A Pri­vate View, Afshin Shahidi
  • Mao: The Unknown Sto­ry, Jung Chang
  • I Know Why the Caged Bird Sings, Maya Angelou
  • Long Walk to Free­dom, Nel­son Mandala
  • A Move­able Feast, Ernest Hemingway
  • Life, Kei­th Richards
  • Diary of a Young Girl, Anne Frank

About Lawrence & Co.
Lawrence & Co. is a growth strategy and leadership advisory firm that helps mid-market companies achieve lasting, reliable growth. Our Growth Management System turns 30 years of experience into practical steps that drive clarity, alignment, and performance—so leaders can grow faster, with less friction, and greater confidence.

About Kevin Lawrence
Kevin Lawrence has spent three decades helping companies scale from tens of millions to hundreds of millions in revenue. He works side-by-side with CEOs and leadership teams across North America, the Middle East, Asia, Australia, and Europe, bringing real-world insights from hands-on experience. Kevin is the author of Your Oxygen Mask First, a book of 17 habits to help high-performing leaders grow sustainably while protecting their mental health and resilience. He also contributed to Scaling Up (Rockefeller Habits 2.0). Based in Vancouver, he leads Lawrence & Co, a boutique firm of growth advisors.