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The Gift of ADD and Dyslexia

November 7, 2019

We should stop try­ing to get all chil­dren to think the same way. We should sup­port and cel­e­brate all types of neu­ro-diver­si­ty and encour­age children’s imag­i­na­tion, cre­ativ­i­ty and prob­lem solv­ing – the skills of the future.” — Richard Bran­son

It’s fas­ci­nat­ing how we like to decide that things are either good or bad. And, if we real­ly want to be accu­rate, almost every­thing is good or bad – it just depends how you see it.

Being an amaz­ing lis­ten­er is a great skill but not when it’s time to speak up. An aggres­sive per­son­al­i­ty can be a great when it’s time to take charge, but using it all the time can be a lia­bil­i­ty. So, whether it’s being fast or slow, dri­ven or relaxed, short or tall, there’s always a dif­fer­ent perspective.

We come across this a lot when it comes to how brains can func­tion dif­fer­ent­ly – like in peo­ple with dyslex­ia or ADD.

Learn­ing Differently

Over the years, I’ve had more expe­ri­ence than I expect­ed work­ing with lead­ers who have dyslex­ia or ADD — and their kids, which is quite com­mon. I’ve helped them through chal­lenges, gen­er­al­ly in school sys­tems, which are designed for peo­ple who are good at learn­ing math, Eng­lish, and sci­ence by sit­ting qui­et­ly all day in the classroom.

While that works well for some, if you had incred­i­ble ener­gy and a very active brain that works dif­fer­ent­ly, it’s a prob­lem. These peo­ple are often labeled as bad or bro­ken when, in real­i­ty, they just aren’t suit­ed to the classroom.

Anoth­er way to see it is that they just learn differently.

In fact, many of these kids actu­al­ly turn out to wild­ly suc­cess­ful lead­ers and entre­pre­neurs which is why, a few years ago, my good friend Nigel Ben­nett and I set up Gif­tADD.

We’re slow­ly gath­er­ing sto­ries of wild­ly suc­cess­ful peo­ple and how they’ve lever­aged their ADD or dyslex­ia into a mas­sive gift. A gift that allows them — because of their ener­gy, lead­er­ship skills and will­ing­ness to take risks — to do things that nor­mal peo­ple like­ly couldn’t.

It’s all about see­ing things differently.


Do you know a child or adult who’s strug­gling? There are resources to help them see that, in real­i­ty, they have a gift. And that gift can be chan­nelled resource­ful­ly into a wild­ly suc­cess­ful life.

Here’s a few resources to start with:

  • A blog by Richard Bran­son, who talks open­ly about his dyslex­ia, that reminds me about the impor­tance of the mind­set around this
  • A video of me and Nigel’s son Devon dis­cussing the gift of ADD.

Those with ADD often feel like tri­an­gles try­ing to oper­ate in a world of cir­cles, 
feel­ing crushed by the world around them. They are per­fect and we want them 
and the world to expe­ri­ence their per­fec­tion. These indi­vid­u­als have unique gifts to offer the world. — Gif­tADD


About Lawrence & Co.
Lawrence & Co. is a growth strategy and leadership advisory firm that helps mid-market companies achieve lasting, reliable growth. Our Growth Management System turns 30 years of experience into practical steps that drive clarity, alignment, and performance—so leaders can grow faster, with less friction, and greater confidence.

About Kevin Lawrence
Kevin Lawrence has spent three decades helping companies scale from tens of millions to hundreds of millions in revenue. He works side-by-side with CEOs and leadership teams across North America, the Middle East, Asia, Australia, and Europe, bringing real-world insights from hands-on experience. Kevin is the author of Your Oxygen Mask First, a book of 17 habits to help high-performing leaders grow sustainably while protecting their mental health and resilience. He also contributed to Scaling Up (Rockefeller Habits 2.0). Based in Vancouver, he leads Lawrence & Co, a boutique firm of growth advisors.