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Unveiling Uncomfortable Truths: A Guide to Facing the Brutal Facts

July 17, 2023

Let’s chat about the not-so-pleas­ant issues that peo­ple tend to avoid — what Jim Collins calls the Bru­tal Facts — how we can con­front them and turn them into some­thing positive.

I once worked with a great com­pa­ny that hit a rough patch with their finance team. The CFO, who had been a star and grown with the com­pa­ny, was sud­den­ly drown­ing in respon­si­bil­i­ties. The demands of the role had sky­rock­et­ed, but the team had­n’t kept the same pace of growth and was let­ting the com­pa­ny down. The CEO knew it but pre­ferred to sweep it under the rug.

Dur­ing our two-day strate­gic plan­ning meet­ing for this com­pa­ny, we uncov­ered the harsh real­i­ty that the finance team sim­ply could­n’t give the busi­ness what it needed.

Most folks tend to avoid such touchy top­ics because they don’t know how to deal with them and don’t want to embar­rass their col­leagues in front of everyone.

So, we devel­oped some tools to dig deep and deal with bru­tal facts, in a respect­ful and pro­fes­sion­al way

  1. Iden­ti­fy the most impor­tant bru­tal fact that needs to be addressed
  2. Make a list about the facts relat­ing to the bru­tal fact
  3. Ask the appro­pri­ate peo­ple to work on a pro­posed action plan or options to address it
  4. Decide and exe­cute your plan, based on the findings.

When you stick to the facts, it’s eas­i­er to have a con­struc­tive debate and act towards a res­o­lu­tion ver­sus look­ing at opin­ions and judgements.

The Chal­lenge

  • What’s the biggest bru­tal fact you and your team you and your team need to dis­cuss now?
  • When can you sched­ule time to gath­er the facts and have the discussion?

If you need a help­ing hand to tack­le the bru­tal facts head-on in your busi­ness, don’t hes­i­tate to reach out.

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Lawrence & Co’s work focus­es on sus­tain­able and enhanced growth for you and your busi­ness. Our diverse and expe­ri­enced group of advi­sors can help your lead­ers and exec­u­tive teams stay com­pet­i­tive through the use of var­i­ous learn­ing tools includ­ing work­shops, webi­na­rs, exec­u­tive retreats, or one-to-one coaching.

We help high-achiev­ing lead­ers to have it all – a great busi­ness and a reward­ing life. Con­tact us for sim­ple and impact­ful advice. No BS. No fluff.


Lawrence & Co’s work focuses on sustainable and enhanced growth for you and your business. Our diverse and experienced group of advisors can help your leaders and executive teams stay competitive through the use of various learning tools including workshops, webinars, executive retreats, or one-to-one coaching.

We help high-achieving leaders to have it all – a great business and a rewarding life. Contact us for simple and impactful advice. No BS. No fluff.