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Get Crystal Clear About Who is In Charge

November 4, 2020

Account­abil­i­ty is a hot top­ic in a lot of com­pa­nies — and with many leaders.

Some­times it’s an issue because peo­ple aren’t account­able, and things get missed.

Some­times, peo­ple want to be account­able when oth­ers think they shouldn’t, and it becomes a stay off of my turf’ dynamic.

What­ev­er the rea­son, get­ting crys­tal clear on who is account­able saves a lot of grief.

Even for sim­ple things in your per­son­al life, like book­ing a fam­i­ly vaca­tion. You want to make sure you know who’s book­ing the flights, the hotel, the rental car and tick­ets to the show.

That’s usu­al­ly easy to fig­ure out, with a small group of peo­ple but, in busi­ness, when it comes to larg­er and cross-func­tion­al teams, there’s a tool that’s been around for a long time – a best prac­tice that helps you to get clear on project own­er­ship that also makes exe­cu­tion and eval­u­a­tion, at the end. much easier.

We also use it to debate deci­sions; and for rocks or goals in strate­gic planning.

Some­one needs to own it. There’s a rea­son there’s only one steer­ing wheel in a car.”

The RACI mod­el helps you deter­mine who is:

  • Respon­si­ble: The per­son who does the work
  • Account­able: The deci­sion mak­er and the per­son who makes sure the work is done to the expect­ed level. .
  • Consult­ed: Peo­ple whose opinions/​input are sought before the deci­sion is made or action tak­en. If you don’t con­sult the right peo­ple you may build a sys­tem that’s good in the­o­ry, but not in practice.
  • Informed: Peo­ple who are kept up to date on progress/​completion of the task.

This may seem like overkill for some small orga­ni­za­tions but, as com­pa­nies grow and depart­ments get big­ger and work more inde­pen­dent­ly, being clear — and defin­ing and agree­ing up front who is doing what — saves time, mon­ey and confusion.

For exam­ple, you don’t want cus­tomer-fac­ing peo­ple find­ing out you’ve made changes to the invoic­ing sys­tem after a cus­tomer tells them.

And is IT account­able for the new CRM sys­tem or are the users?

And take new prod­uct devel­op­ment: peo­ple — sales, finance and every­one else — love to have input into mar­ket­ing. There can be fric­tion, or peo­ple want­i­ng to take con­trol too much – or not enough.

Being clear helps everyone.

The Chal­lenge

  • What projects do you have right now that would ben­e­fit from RACI?

For more about RACI, lis­ten to this episode of The Growth Whis­per­ers podcast.


About Lawrence & Co.
Lawrence & Co. is a growth strategy and leadership advisory firm that helps mid-market companies achieve lasting, reliable growth. Our Growth Management System turns 30 years of experience into practical steps that drive clarity, alignment, and performance—so leaders can grow faster, with less friction, and greater confidence.

About Kevin Lawrence
Kevin Lawrence has spent three decades helping companies scale from tens of millions to hundreds of millions in revenue. He works side-by-side with CEOs and leadership teams across North America, the Middle East, Asia, Australia, and Europe, bringing real-world insights from hands-on experience. Kevin is the author of Your Oxygen Mask First, a book of 17 habits to help high-performing leaders grow sustainably while protecting their mental health and resilience. He also contributed to Scaling Up (Rockefeller Habits 2.0). Based in Vancouver, he leads Lawrence & Co, a boutique firm of growth advisors.