Article
Get Crystal Clear About Who is In Charge
November 4, 2020
Accountability is a hot topic in a lot of companies — and with many leaders.
Sometimes it’s an issue because people aren’t accountable, and things get missed.
Sometimes, people want to be accountable when others think they shouldn’t, and it becomes a ‘stay off of my turf’ dynamic.
Whatever the reason, getting crystal clear on who is accountable saves a lot of grief.
Even for simple things in your personal life, like booking a family vacation. You want to make sure you know who’s booking the flights, the hotel, the rental car and tickets to the show.
That’s usually easy to figure out, with a small group of people but, in business, when it comes to larger and cross-functional teams, there’s a tool that’s been around for a long time – a best practice that helps you to get clear on project ownership that also makes execution and evaluation, at the end. much easier.
We also use it to debate decisions; and for rocks or goals in strategic planning.
“Someone needs to own it. There’s a reason there’s only one steering wheel in a car.”
The RACI model helps you determine who is:
- Responsible: The person who does the work
- Accountable: The decision maker and the person who makes sure the work is done to the expected level. .
- Consulted: People whose opinions/input are sought before the decision is made or action taken. If you don’t consult the right people you may build a system that’s good in theory, but not in practice.
- Informed: People who are kept up to date on progress/completion of the task.
This may seem like overkill for some small organizations but, as companies grow and departments get bigger and work more independently, being clear — and defining and agreeing up front who is doing what — saves time, money and confusion.
For example, you don’t want customer-facing people finding out you’ve made changes to the invoicing system after a customer tells them.
And is IT accountable for the new CRM system or are the users?
And take new product development: people — sales, finance and everyone else — love to have input into marketing. There can be friction, or people wanting to take control too much – or not enough.
Being clear helps everyone.
The Challenge
- What projects do you have right now that would benefit from RACI?
For more about RACI, listen to this episode of The Growth Whisperers podcast.
About Lawrence & Co.
Lawrence & Co. is a growth strategy and leadership advisory firm that helps mid-market companies achieve lasting, reliable growth. Our Growth Management System turns 30 years of experience into practical steps that drive clarity, alignment, and performance—so leaders can grow faster, with less friction, and greater confidence.
About Kevin Lawrence
Kevin Lawrence has spent three decades helping companies scale from tens of millions to hundreds of millions in revenue. He works side-by-side with CEOs and leadership teams across North America, the Middle East, Asia, Australia, and Europe, bringing real-world insights from hands-on experience. Kevin is the author of Your Oxygen Mask First, a book of 17 habits to help high-performing leaders grow sustainably while protecting their mental health and resilience. He also contributed to Scaling Up (Rockefeller Habits 2.0). Based in Vancouver, he leads Lawrence & Co, a boutique firm of growth advisors.