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Your #1 Decision: Enough Rigour Given to It in ‘23?

December 18, 2023

As my col­leagues and I brain­stormed to pre­pare for an upcom­ing meet­ing with a group of CEOs and peo­ple on the CEO track, we spent time to cre­ate an exer­cise for impact­ful reflec­tion because:

  • A CEO makes one or two big deci­sions a year which can cre­ate a mas­sive rip­ple effect on the enterprise
  • The qual­i­ty of those deci­sions is often deter­mined by the qual­i­ty of reflec­tion time tak­en and rigourous debates with key peo­ple (inter­nal team and expert advi­sors) before mak­ing them.

Take Your Time

It’s easy for CEOs to get caught up in the chaos of growth, the noise, urgency and dra­ma of prob­lems at hand. But putting atten­tion on a bunch of lit­tle deci­sions — which might add up to a 75 cent or $7.50 impact on the busi­ness — steals time and ener­gy away from the sin­gle biggest oppor­tu­ni­ty or sin­gle biggest prob­lem that could impact the busi­ness by $750,000 or $7.5 million.

Sim­ply, there are 427 lit­tle things you could focus on and make deci­sions about, and one or two that would like­ly have 10 times the impact. Those deserve more of your time and energy.

The Chal­lenge

Reflec­tion: 2023

  • Look­ing back on the last year, what is the sin­gle deci­sion that had the biggest finan­cial impact on your enterprise?
  • If you could go back in time, how would you make that deci­sion differently?
    • How would you change the process, who you dis­cussed it with and/​or the time and/​or the ener­gy you ded­i­cat­ed to mak­ing that decision?

Look­ing For­ward: 2024+

  • What is the sin­gle most impact­ful deci­sion you can make in the next 12 months?
    • To lever­age a big oppor­tu­ni­ty for growth or
    • To elim­i­nate a big prob­lem that affects your abil­i­ty to oper­ate well as a company.
  • Who are the key peo­ple you need to help you make this decision?
    • Inter­nal Team
    • Exter­nal Advi­sors or Experts

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About Lawrence & Co.
Lawrence & Co. is a growth strategy and leadership advisory firm that helps mid-market companies achieve lasting, reliable growth. Our Growth Management System turns 30 years of experience into practical steps that drive clarity, alignment, and performance—so leaders can grow faster, with less friction, and greater confidence.

About Kevin Lawrence
Kevin Lawrence has spent three decades helping companies scale from tens of millions to hundreds of millions in revenue. He works side-by-side with CEOs and leadership teams across North America, the Middle East, Asia, Australia, and Europe, bringing real-world insights from hands-on experience. Kevin is the author of Your Oxygen Mask First, a book of 17 habits to help high-performing leaders grow sustainably while protecting their mental health and resilience. He also contributed to Scaling Up (Rockefeller Habits 2.0). Based in Vancouver, he leads Lawrence & Co, a boutique firm of growth advisors.