Before writing Your Oxygen Mask First, Kevin Lawrence was a key contributor to Scaling Up (Rockefeller Habits 2.0), working extensively with Verne Harnish, on this highly regarded follow up.

Lawrence interviewed 50 successful CEOs of high growth firms, around the world, to gain insights about how the tools form the original Rockefeller Habits book helped them to grow their business in different economies, industries and circumstances.

Scaling Up focuses on the four major decision areas every company must get right: People, Strategy, Execution, and Cash – and includes a series of one-page tools (including the updated One-Page Strategic Plan and the Rockefeller Habits Checklist™), which more than 40,000 firms around the globe have used to scale their companies successfully – many to $1 billion and beyond.

Kevin is a Coach Emeritus distinction (by Gazelles International in recognition of his mastery) in business coaching.

scaling up book

It’s been over a decade since Verne Harnish’s best-selling book Mastering the Rockefeller Habits was first released. Scaling Up: How a Few Companies Make It…and Why the Rest Don’t is the first major revision of this business classic. In Scaling Up, Harnish and his team share practical tools and techniques for building an industry-dominating business. These approaches have been honed from over three decades of advising tens of thousands of CEOs and executives and helping them navigate the increasing complexities (and weight) that come with scaling up a venture.

This book is written so everyone – from front line employees to senior executives – can get aligned in contributing to the growth of a firm. There’s no reason to do it alone, yet many top leaders feel like they are the ones dragging the rest of the organization up the S-curve of growth. The goal of this book is to help you turn what feels like an anchor into wind at your back – creating a company where the team is engaged; the customers are doing your marketing; and everyone is making money. To accomplish this, Scaling Up focuses on the four major decision areas every company must get right: People, Strategy, Execution, and Cash.

The book includes a series of new one-page tools including the updated One-Page Strategic Plan and the Rockefeller Habits ChecklistTM, which more than 40,000 firms around the globe have used to scale their companies successfully – many to $1 billion and beyond. Running a business is ultimately about freedom. Scaling Up shows business leaders how to get their organizations moving in sync to create something significant and enjoy the ride.

Scaling Up People

  • Leaders – FACe and PACe
  • Team – Attracting and Hiring
  • Managers – Keeping and Growing (Educating) the Team

Scaling Up Strategy

  • Core – Values, Purpose, and Competencies
  • The 7 Strata of Strategy – dominating Your Industry
  • The One-Page Strategic Plan

Scaling Up Execution

  • The Priority – Focus, Finish Lines and Fun
  • The Data – Powering Prediction
  • The Meeting Rhythm – The Heartbeat of the Organization

Scaling Up Cash

  • The Cash – Accelerating Cash Flow
  • The Accounting – Driving ProfitabilityThe Power of One – 7 Key Financial Levers

” I just finished another amazing Birthing of Giants class with Verne at MIT in Boston. He covered so much amazing material from this book. I’ve been a student of Verne’s for years and truly believe that my company, 1-800-GOT-JUNK? (O2E Brands) would not be half of what it is today if it weren’t for the teachings of Verne. If you want to scale your business you have to read this book!” – Brian Scudamore


“This book is a goldmine of best practices and simple (but not simplistic) tools to deal with the four critical areas in every business: People (for a great culture), Strategy (to grow your revenues), Execution (to generate sustainable profit) and Cash (to fuel your business).
It’s not a book you read in a couple of hours but more a handbook, to use as a reference based on what you are working on and want to implement. Highly recommended to leaders who like a systematic and structured approach to growth.” – Roberto Erario


“This book is an absolute must-read for any business owner or CEO looking to scale up and dramatically improve their organization. Verne’s approach is impressively fluff-free, and contains concise, practical and data-driven instructions to improve each of the “4Ds” every business needs to focus on. We have already implemented several of Verne’s teachings into our business, with many more mid to long term strategies in the works. In short, I have learned more practical, helpful strategies from this book than any other business book I’ve ever read.” – Drew Munro


“A must-read for managing the growth of a company.” – Kris Fortner