When comes to marketing, we usually only apply dollars towards marketing to our customers. However, there is a great benefit to allocating more resources towards marketing inside your company…to your own people.

We develop great programs to attract new customers, and to re-market or re-engage with our existing customers. This keeps them happy, connected to us and aware of the other things that we can offer.

But on the employee side, we often fail to find and keep great talent. We don’t put enough proactive energy into attracting new employees, or do enough to remarket to the existing ones to remind them how awesome our company is.

Focus on retention and engagement when marketing inside your company – and your employees can be your very best recruiting tool.

The Challenge

  • What steps can you take to focus more marketing effort towards your employees, making it just as effective as the marketing for your customers?

For more on the topic, listen to this episode of The Growth Whisperers Podcast.


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