Are You Marketing Inside Your Company?

When comes to mar­ket­ing, we usu­al­ly only apply dol­lars towards mar­ket­ing to our cus­tomers. How­ev­er, there is a great ben­e­fit to allo­cat­ing more resources towards mar­ket­ing inside your company…to your own people.

We devel­op great pro­grams to attract new cus­tomers, and to re-mar­ket or re-engage with our exist­ing cus­tomers. This keeps them hap­py, con­nect­ed to us and aware of the oth­er things that we can offer.

But on the employ­ee side, we often fail to find and keep great tal­ent. We don’t put enough proac­tive ener­gy into attract­ing new employ­ees, or do enough to remar­ket to the exist­ing ones to remind them how awe­some our com­pa­ny is.

Focus on reten­tion and engage­ment when mar­ket­ing inside your com­pa­ny — and your employ­ees can be your very best recruit­ing tool.

The Chal­lenge

• What steps can you take to focus more mar­ket­ing effort towards your employ­ees, mak­ing it just as effec­tive as the mar­ket­ing for your customers?

For more on the top­ic, lis­ten to this episode of The Growth Whis­per­ers Podcast.

Lawrence & Co’s work focus­es on sus­tain­able and enhanced growth for you and your busi­ness. Our diverse and expe­ri­enced group of advi­sors can help your lead­ers and exec­u­tive teams stay com­pet­i­tive through the use of var­i­ous learn­ing tools includ­ing work­shops, webi­na­rs, exec­u­tive retreats, or one-to-one coaching.

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