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Webinar

Live Webinar With Kevin: The 4 Forces of Growth

November 10, 2025

Last week marked an excit­ing mile­stone — my lat­est book, The 4 Forces of Growth: Defy the Odds and Keep Your Com­pa­ny Scal­ing, offi­cial­ly launched!

To keep the momen­tum going (and to go deep­er), I’m host­ing a free 60-minute live webi­nar on Thurs­day, Novem­ber 20th at 10:30 AM PST / 1:30 PM EST. I’ll walk through the key con­cepts from the book and share how you can apply them right away to grow your­self, your team, and your com­pa­ny in a healthy, sus­tain­able way.

About The 4 Forces of Growth:

Like pilots nav­i­gat­ing tur­bu­lence, CEOs must han­dle the invis­i­ble forces that want to drag their com­pa­nies down and learn to take advan­tage of the ones that keep them soar­ing. Draw­ing from three decades as a growth advi­sor to CEOs around the world, I’ll explain how even excep­tion­al lead­ers can become vic­tims of their own suc­cess and reveal what it takes to keep a com­pa­ny on course.

Filled with on-the-ground exam­ples from real CEOs, The 4 Forces of Growth offers a clear path to achiev­ing real, con­sis­tent, and scal­able growth by har­ness­ing a few sim­ple tools and avoid­ing com­mon pitfalls.

In this webi­nar, you’ll learn:

  • Why orga­ni­za­tions drift from growth with­out even real­iz­ing it.
  • How to spot ear­ly warn­ing signs that a com­pa­ny is veer­ing off course.
  • The hid­den psy­chol­o­gy that derails even the smartest leaders.
  • How to cre­ate a team and strat­e­gy that are tru­ly geared for growth.
  • What it means to be a growth-focused CEO.
  • Under­stand how to use the 4 Forces mod­el to ensure your orga­ni­za­tion keep scaling.

About The Author:

Kevin Lawrence has spent three decades crack­ing the code on how to keep com­pa­nies grow­ing. Work­ing side-by-side with CEOs and lead­er­ship teams across the world, he has devel­oped a proven approach to help com­pa­nies go from tens of mil­lions to hun­dreds of mil­lions in rev­enue. He is the author of Your Oxy­gen Mask First and a key con­trib­u­tor to Scal­ing Up (Mas­ter­ing the Rock­e­feller Habits 2.0). Based in Van­cou­ver, Cana­da, he leads Lawrence & Co, a bou­tique firm of growth advisors.

Reg­is­ter to attend here.

Whether you’ve read the book or not, this live ses­sion will give you a clear roadmap to start using the 4 Forces frame­work in your world.

Addi­tion­al Resources:

If you want to have a con­ver­sa­tion with one of our advi­sors about doing a growth assess­ment for your com­pa­ny, please reach out, we’d be hap­py to assist you.


About Lawrence & Co.
Lawrence & Co. is a growth strategy and leadership advisory firm that helps mid-market companies achieve lasting, reliable growth. Our Growth Management System turns 30 years of experience into practical steps that drive clarity, alignment, and performance—so leaders can grow faster, with less friction, and greater confidence.

About Kevin Lawrence
Kevin Lawrence has spent three decades helping companies scale from tens of millions to hundreds of millions in revenue. He works side-by-side with CEOs and leadership teams across North America, the Middle East, Asia, Australia, and Europe, bringing real-world insights from hands-on experience. Kevin is the author of Your Oxygen Mask First, a book of 17 habits to help high-performing leaders grow sustainably while protecting their mental health and resilience. He also contributed to Scaling Up (Rockefeller Habits 2.0). Based in Vancouver, he leads Lawrence & Co, a boutique firm of growth advisors.