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Case Study

The Biz Group: 33 Years of Human Capability Engineered

Quick Facts

  • Founded

    1993

  • Industry

    Corporate Learning, Team Building & Learning Technology

  • Lawrence & Co Client

    2007 - 2015

  • Leadership

    Hazel Jackson, Founder & CEO (transitioned to board role, 2026)


How Biz Group Grew for 33 Years by Building Disciplines That Outlast Its Founder

Biz Group’s sto­ry is proof that dis­ci­pline, not scale, is what makes a busi­ness last. Hazel Jack­son built her Dubai-based learn­ing com­pa­ny from £500 in cash into a 33-year, 100% debt-free oper­a­tion serv­ing major brands across the Mid­dle East. With guid­ance from Lawrence & Co, she embed­ded the dai­ly hud­dle, quar­ter­ly rocks, and a clear BHAG so deeply into the cul­ture that they did­n’t depend on her pres­ence to sur­vive. That dis­ci­pline paid off in the ulti­mate test: a five-year suc­ces­sion plan that led to a val­ues-aligned acqui­si­tion by Nema Hold­ing in 2025, with Biz Group’s cul­ture and pur­pose ful­ly intact. It’s a case study in build­ing a com­pa­ny engi­neered to out­last its founder.

Big Results

The Challenge

Hazel Jack­son built Biz Group from £500 in cash into a cor­po­rate learn­ing com­pa­ny with real stay­ing pow­er, but the indus­try she com­pet­ed in reward­ed the oppo­site of what she believed in. Train­ing com­pa­nies made their mon­ey on the one-day work­shop: a moti­vat­ing speak­er, a cer­tifi­cate, a hap­py reac­tion sur­vey, and a client who moved on. Hazel banned that mod­el from her vocab­u­lary. The hard­er prob­lem was prov­ing that learn­ing jour­neys built over months, not hours, actu­al­ly changed behav­iour and moved real busi­ness num­bers, all while run­ning a com­pa­ny on cash with no debt to fall back on if the bet did­n’t pay off.

The Solution

With guid­ance from Lawrence & Co, Hazel embed­ded the Scal­ing Up dis­ci­plines into the core of how Biz Group oper­at­ed: core val­ues, pur­pose, a BHAG vis­i­ble from her office win­dow, quar­ter­ly rocks, and a dai­ly hud­dle that ran every work­ing day since 2001, through COVID and past 4,000 ses­sions. She built three inter­con­nect­ed lines of busi­ness, learn­ing, team build­ing, and learn­ing tech­nol­o­gy, anchored by bold part­ner­ship bets with Cat­a­lyst Glob­al, Liz Wise­man, and Axoni­fy that she pur­sued in per­son while com­peti­tors stayed home. Every lead­er­ship jour­ney was built around spaced ses­sions, small-group account­abil­i­ty, and cap­stone projects tied to mea­sur­able out­comes, not applause. The result: 33 years of 100% organ­ic, debt-free growth, a client ros­ter includ­ing Jumeirah Group and Emi­rates Air­line, and a five-year suc­ces­sion plan that let Hazel step back into a board role in 2026 with the cul­ture and dis­ci­plines she built still run­ning the com­pa­ny with­out her.

Watch Kev­in’s Inter­view with Biz Group CEO, Hazel Jackson

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