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4,000 Daily Huddles and Not One Skipped

September 15, 2026

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Part one of a three-part series on Hazel Jack­son and Biz Group, pub­lished along­side our new case study.

I’ve known Hazel Jack­son for about 20 years. She’s the founder of Biz Group, a lead­er­ship and learn­ing firm based in Dubai, and one of the sharpest oper­a­tors I’ve worked with in three decades of doing this. Today it’s a 60-per­son firm serv­ing Jumeirah Group, Emi­rates Air­lines, and Almarai, and this year it was acquired by Nema Hold­ing after 33 years of organ­ic, debt-free growth.

I recent­ly sat down with Hazel to talk about what actu­al­ly built that busi­ness. We cov­ered a lot of ground. I’ve been teach­ing the dai­ly hud­dle for close to 20 years and she offered a real­ly unique per­spec­tive that I appreciated.

This is not information to tell us what we've done. This is information to tell us what we should be doing to change the trajectory of the numbers.

Read that twice.

Many lead­er­ship teams get the dai­ly hud­dle back­ward. They treat it as a sta­tus report. Yes­ter­day’s num­bers, read out loud, nod­ded at, filed away. It becomes a for­mal­i­ty, then a chore, then the first meet­ing to get skipped when things get busy.

Hazel’s team has run a dai­ly hud­dle every work­ing day since 2001: 8:58am sharp. Over 4,000 hud­dles and counting.

But the num­ber isn’t the point. The lens is.

Look­ing For­ward, Not Back

Hazel does­n’t let her team treat the hud­dle as a score­board. She trains them to lis­ten for the trend under­neath the number.

It's what am I hearing today that's a trend from yesterday, that maybe is a tone of voice, that maybe is an energy, that maybe is this person repeating the same thing. Are they stuck, or are they just hoping that nobody really listened to yesterday?

That’s a com­plete­ly dif­fer­ent skill than read­ing a met­ric. It’s pay­ing atten­tion to your peo­ple, not just your dashboard.

Mak­ing Sure Peo­ple Actu­al­ly Listen

After 25 years of run­ning the same meet­ing, Hazel knows the real risk isn’t peo­ple skip­ping the hud­dle. It’s peo­ple going through the motions.

So her team built a small inter­nal tool that ran­dom­ly pulls two names dur­ing the meet­ing. One has to say what the oth­er per­son­’s focus was that morn­ing. A sim­ple way to ensure the team keeps pay­ing attention!

It sounds like a game. It isn’t, not really.

It's not, come here for me to share my focus. It's for everybody else to hear the focuses, because maybe it triggers something else they could do.

That’s the actu­al func­tion of a hud­dle: cross-pol­li­na­tion. Some­one on your team is stuck on a prob­lem anoth­er per­son solved last month, and nei­ther of them knows it, because nobody’s real­ly lis­ten­ing. A good hud­dle clos­es that gap in real time, every day.

The Panadol for Everything

I asked Hazel what sin­gle dis­ci­pline she’d hand a new CEO if she could only give them one thing. She named the dai­ly hud­dle, and described it like a prescription.

It's the Panadol for everything. If you want to change the culture of a business, it would be my starting point.

She means the med­i­cine cab­i­net sta­ple, the thing you reach for first what­ev­er the symp­tom. Over­seas that’s Panadol. Here it’s Tylenol.

I’ve heard a ver­sion of this before. Roger Hardy (founder of Clear​ly​.ca — and now Kits Eye­wear), anoth­er CEO in our com­mu­ni­ty, once told me it’s like brush­ing your teeth. You don’t real­ize how impor­tant it is until you miss a cou­ple of days.

Hazel recent­ly hand­ed Biz Group to a new CEO. He’s free to change almost any­thing about how the com­pa­ny runs. The dai­ly hud­dle isn’t one of those things.

That’s how you know a dis­ci­pline has become a sys­tem, not a per­son­al­i­ty trait. It sur­vives the per­son who built it.

CHAL­LENGE:

If you don’t run a dai­ly hud­dle, install one this week. 10 – 15 min­utes, same time every day, stand­ing up, three questions: 

  1. What’s up (in the next 24 hours)?
  2. What do the met­rics say?
  3. Where are you stuck?

If you already run one, sit in on it and ask your­self honestly: 

  • Is my team report­ing on yes­ter­day, or think­ing about win­ning today and tomorrow?
  • How could I engage their minds more in these meeting?
Watch the full inter­view with Hazel below.
Resources relat­ed to Hazel’s Story
Addi­tion­al Resources

Arti­cles

Growth CEO Interview

Growth Case Studies

Book: The 4 Forces of Growth 

Book: Scal­ing Up

Book: Your Oxy­gen Mast First

About Hazel Jackson

Hazel Jack­son is the founder of Biz Group, a lead­er­ship and learn­ing firm she built from a con­vert­ed watch­man’s room in Bur Dubai into a 60-per­son com­pa­ny serv­ing clients includ­ing Jumeirah Group, Emi­rates Air­line, and Almarai. Over 33 years, she grew the busi­ness organ­i­cal­ly and debt-free, a rare feat in the region. This year, Biz Group was acquired by Nema Hold­ing. Hazel recent­ly hand­ed the CEO role to her suc­ces­sor and remains close­ly involved in the com­pa­ny she built. Based in Dubai, she is known across the region as one of its most dis­ci­plined operators.


About Lawrence & Co.
Lawrence & Co. is a growth strategy and leadership advisory firm that helps mid-market companies achieve lasting, reliable growth. Our Growth Management System turns 30 years of experience into practical steps that drive clarity, alignment, and performance—so leaders can grow faster, with less friction, and greater confidence.

About Kevin Lawrence
Kevin Lawrence has spent three decades helping companies scale from tens of millions to hundreds of millions in revenue. He works side-by-side with CEOs and leadership teams across North America, the Middle East, Asia, Australia, and Europe, bringing real-world insights from hands-on experience. Kevin is the author of Your Oxygen Mask First, a book of 17 habits to help high-performing leaders grow sustainably while protecting their mental health and resilience. He also contributed to Scaling Up (Rockefeller Habits 2.0). Based in Vancouver, he leads Lawrence & Co, a boutique firm of growth advisors.