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Growth CEO Interviews

Interview with Decorated Air Force Pilot, Kim "KC" Campbell

April 27, 2026

I recent­ly sat down with Kim KC” Camp­bell — A‑10 pilot, com­bat vet­er­an, and author of Fly­ing in the Face of Fear.

On April 7th, 2003, she took a sur­face-to-air mis­sile over Bagh­dad and flew her crip­pled air­craft home on a back­up sys­tem that had worked in com­bat exact­ly once before.

I did­n’t want the war sto­ries. I want­ed to under­stand what fight­er pilots know about mak­ing deci­sions when every sig­nal in your ner­vous sys­tem is telling you to freeze — and why the ones who keep win­ning have trained them­selves to act anyway.

Her con­cept of spa­tial dis­ori­en­ta­tion — lit­er­al­ly not know­ing which way is up — became a cor­ner­stone of The 4 Forces of Growth. It’s the best frame­work I’ve found for describ­ing what hap­pens to CEOs the moment growth gets hard: they lose their bear­ings exact­ly when the next deci­sion will make or break everything.

This was one of the most direct, use­ful con­ver­sa­tions I’ve had on what it actu­al­ly takes to lead under pres­sure. I think you’ll get a lot out of it.

Here are some poignant moments cap­tured in clips:

Or watch the full inter­view here:

Along­side this inter­view with Kim KC” Camp­bell, I’ve put togeth­er oth­er arti­cles that dig deep­er into the themes that stood out to me the dis­ci­pline that keeps lead­ers ori­ent­ed when the pres­sure spikes, the moments where good judg­ment gets hijacked by noise, and the deci­sion-mak­ing habits that sep­a­rate lead­ers who thrive under fire from those who freeze. Kim’s sto­ry is extra­or­di­nary, and these com­pan­ion pieces are designed to help you con­nect what she learned in the cock­pit to what’s hap­pen­ing in your busi­ness right now.

Addi­tion­al Resources Relat­ed to Kim’s Story:

About Lawrence & Co.
Lawrence & Co. is a growth strategy and leadership advisory firm that helps mid-market companies achieve lasting, reliable growth. Our Growth Management System turns 30 years of experience into practical steps that drive clarity, alignment, and performance—so leaders can grow faster, with less friction, and greater confidence.

About Kevin Lawrence
Kevin Lawrence has spent three decades helping companies scale from tens of millions to hundreds of millions in revenue. He works side-by-side with CEOs and leadership teams across North America, the Middle East, Asia, Australia, and Europe, bringing real-world insights from hands-on experience. Kevin is the author of Your Oxygen Mask First, a book of 17 habits to help high-performing leaders grow sustainably while protecting their mental health and resilience. He also contributed to Scaling Up (Rockefeller Habits 2.0). Based in Vancouver, he leads Lawrence & Co, a boutique firm of growth advisors.