Article
The Debrief Most Leaders Never Do
June 8, 2026
After every single mission, fighter pilots debrief.
Every one. Textbook or near-disaster. Exhausted or wired. 2am or 2pm. They sit down, set rank aside, and go through exactly what happened — what worked, what didn’t, what changes next time.
I heard this from Kim “KC” Campbell recently. And it’s stayed with me.
Because in thirty years of working with executive teams, I can tell you: most leadership teams never do this. Not with any real discipline.
They review results. They celebrate wins. They get frustrated about what went wrong. But the structured, honest, ego-aside debrief? Rare.
And it shows.
What a Real Debrief Looks Like
In a fighter squadron, the debrief is almost sacred. Rank doesn’t matter in that room. The most junior pilot can challenge the mission commander. The goal isn’t blame — it’s understanding exactly what happened so you get better.
There’s a specific structure: What was the plan? What actually happened? Why was there a gap? What do we do differently next time?
Not complicated. Just disciplined. And that discipline, compounded over thousands of missions, is how elite units become elite.
Why Business Teams Skip It
You’re busy. The next thing is already on fire. Stopping to analyze the last mission feels indulgent when there’s a new one launching tomorrow.
But that’s exactly backward. Teams that don’t debrief keep making the same mistakes — with the same energy and the same certainty. Running fast in circles.
The other reason is ego. Honest debrief requires someone to say “I made a mistake” or “the plan wasn’t good enough.” In cultures where being wrong is a career risk, you don’t get a debrief. You get a polished narrative.
How We Do It With Clients
Before anyone looks forward, we look back.
What did we commit to? What actually happened? What drove the gap — the plan, the execution, or the environment? What do we carry forward?
Simple questions. The hard part is making the answers honest.
The CEO sets the tone. If you go first — share a real miss and what you learned — you give everyone else permission to do the same. If you get defensive, consciously or not, your team will too.
One of our core values at Lawrence & Co. is Better Next Time. Not as a formality. As a genuine question: what actually happened, and how do we do it better?
The Red Team
KC mentioned something I immediately wrote down: the red team.
In military planning, you designate a team whose entire job is to challenge the plan. Find the holes. Ask the hard questions. Poke at the assumptions. Institutionalized devil’s advocacy.
Most CEOs don’t have this. They have yes-people, or a trusted advisor who’s learned to soften the edges over time. Neither gives you what a red team gives you.
You don’t need a formal structure. You need to explicitly give someone permission to challenge you. Tell them that’s their job. Reward them when they do it well. And mean it.
I’ve done this with my own COO, Kurtis, for years. We disagree all the time. I push; he pushes back. I’ve had to check in specifically to make sure my pushback doesn’t shut him down — because if he stops speaking up, I lose my best instrument.
How to Start
You don’t need an hour. KC said it herself: a quick 10 – 15 minutes walking out of a client meeting, or in the car back to the office, is better than nothing.
Three questions are enough:
- What did we do well?
- What didn’t work?
- What’s one thing we do differently next time?
Build it into your meeting rhythm. Make it structural so it doesn’t depend on someone remembering to do it.
The leaders I know who are consistently getting better — in their companies, in their judgment, in their capability — almost all have some form of disciplined reflection built into how they work.
That’s not a coincidence.
Challenge:
At your next leadership team meeting, spend 20 minutes on a real debrief of a recent project or quarter. Not a results review — an honest post-mortem. What went well, what didn’t, what changes. You go first. Share a genuine learning of your own. See what it opens up.
Watch the full interview with KC below.
Additional Resources:
Articles
- The Meeting Rhythm That Actually Runs the Business
- The 90-Day Sprint: How Quarterly Themes Transform Execution
- If Not You, Who? The One Thing Only the CEO Can Do
Webinar
Book: The 4 Forces of Growth
Book: Scaling Up
Book: Your Oxygen Mast First
About Lawrence & Co.
Lawrence & Co. is a growth strategy and leadership advisory firm that helps mid-market companies achieve lasting, reliable growth. Our Growth Management System turns 30 years of experience into practical steps that drive clarity, alignment, and performance—so leaders can grow faster, with less friction, and greater confidence.
About Kevin Lawrence
Kevin Lawrence has spent three decades helping companies scale from tens of millions to hundreds of millions in revenue. He works side-by-side with CEOs and leadership teams across North America, the Middle East, Asia, Australia, and Europe, bringing real-world insights from hands-on experience. Kevin is the author of Your Oxygen Mask First, a book of 17 habits to help high-performing leaders grow sustainably while protecting their mental health and resilience. He also contributed to Scaling Up (Rockefeller Habits 2.0). Based in Vancouver, he leads Lawrence & Co, a boutique firm of growth advisors.