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Growth CEO Interviews

Interview with Greg Crabtree, Author of Simple Numbers, Straight Talk, Big Profits!

August 30, 2024

Kevin sits down with Greg Crab­tree, author of Sim­ple Num­bers, Straight Talk, Big Prof­its, for a deep, prac­ti­cal con­ver­sa­tion about what lead­ers are miss­ing when it comes to finan­cial clarity.

They dig into why tra­di­tion­al account­ing reports don’t help CEOs make bet­ter deci­sions — and what to replace them with. From focus­ing on gross mar­gin instead of van­i­ty rev­enue, to under­stand­ing labor effi­cien­cy, real growth vs. infla­tion­ary growth, and why sim­plic­i­ty scales bet­ter than com­plex­i­ty, this con­ver­sa­tion cuts straight to the point.

If you’re lead­ing a grow­ing busi­ness and feel like your finan­cials are ​“tech­ni­cal­ly right” but strate­gi­cal­ly use­less, this inter­view will change how you think about num­bers, per­for­mance, and decision-making.

Here are some high­lights cap­tured in clips:

Let the Num­bers Tell the Story
Unit Growth
Stop­ping Low Val­ue Activities
Cohe­sive Culture
Or watch the full inter­view here:
Addi­tion­al Resources Relat­ed to the Interview:

About Lawrence & Co.
Lawrence & Co. is a growth strategy and leadership advisory firm that helps mid-market companies achieve lasting, reliable growth. Our Growth Management System turns 30 years of experience into practical steps that drive clarity, alignment, and performance—so leaders can grow faster, with less friction, and greater confidence.

About Kevin Lawrence
Kevin Lawrence has spent three decades helping companies scale from tens of millions to hundreds of millions in revenue. He works side-by-side with CEOs and leadership teams across North America, the Middle East, Asia, Australia, and Europe, bringing real-world insights from hands-on experience. Kevin is the author of Your Oxygen Mask First, a book of 17 habits to help high-performing leaders grow sustainably while protecting their mental health and resilience. He also contributed to Scaling Up (Rockefeller Habits 2.0). Based in Vancouver, he leads Lawrence & Co, a boutique firm of growth advisors.