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Meet Our New Lawrence & Co. Advisors

October 18, 2021

In the past 13 months we’ve dou­bled our team. We’ve added four advi­sors and a sup­port team mem­ber. This makes me so excit­ed about our abil­i­ty to deep­en our sup­port of our clients around the world.

This was the first time we’ve all been togeth­er in per­son, instead of vir­tu­al­ly. We worked hard on:

  • A long-term strat­e­gy and exe­cu­tion plans for the firm, using our Four Forces of Growth
  • Updat­ing our One-page Strate­gic Plan
  • Com­plet­ing an exer­cise around the DISC Method­ol­o­gy to under­stand how to best work with each other
  • How we can enhance the work we do for our clients over the next year
  • Test­ing new team-build­ing events and post-break ener­giz­er activities.

We also each left with an assign­ment to update our own Mas­ter Plans and top goals for Work, Self and Life in 2022.

As well, we imple­ment­ed new tra­di­tions. We start­ed a rite of pas­sage for new team mem­bers. Since it was the first time, all of us did this! In addi­tion, we facil­i­tat­ed an annu­al acknowl­edge­ment and an inten­tion-set­ting exer­cise for the com­ing year.

So, please allow me to intro­duce our new team mem­bers, all of whom we met through their work for client companies:

Lance Neale who brings fresh-think­ing and an incred­i­ble pas­sion for strate­gic plan­ning and inno­va­tions that cre­ate a com­pet­i­tive advan­tage for entre­pre­neur­ial com­pa­nies. His mul­ti­fac­eted back­ground includes dif­fer­ent roles in diverse com­pa­nies. These include CEO, chair­man of the board, and award-win­ning edu­ca­tion chair for YPO.

Lau­rie Bal­lan­tyne who dis­pens­es great dis­ci­pline infused with a great sense of fun. Lau­rie has exten­sive entre­pre­neur­ial and exec­u­tive cor­po­rate expe­ri­ence. She is a mas­ter of ensur­ing the right process­es are in place to cre­ate high-per­form­ing HR teams and to recruit, screen and hire A‑Players in key roles.

Kur­tis Osborne, AKA Math Guy”, who has a gift for dig­ging deep to gath­er and deliv­er the straight­for­ward facts need­ed to inform strate­gic deci­sions and build and sus­tain finan­cial health. We’ve had the oppor­tu­ni­ty to work with him direct­ly and know the val­ue he brings to entre­pre­neur-led, grow­ing companies.

Brett Abram who brings incred­i­ble wis­dom to large strate­gic deci­sions with a calm­ness that allows every­one to stay focused on what mat­ters. He joined us last Sep­tem­ber bring­ing a ton of exper­tise in exec­u­tive devel­op­ment, Human Resources strat­e­gy, orga­ni­za­tion­al struc­ture and compensation.

Alli­son Jor­dan who brings the rigour and dis­ci­pline of a pre­vi­ous career in bal­let — and as an A‑Player in her pre­vi­ous role — to pro­vide steady sup­port to the com­plex require­ments of our team and their clients. We’re so lucky to wel­come her to the team.

Stay tuned for when we share more about our exist­ing team mem­bers doing great work for our clients.

And, if you need any assis­tance on strate­gic plan­ning, HR sys­tems, strat­e­gy and hir­ing; or finan­cial mod­el­ling and analy­sis to inform impor­tant deci­sions, please reach out.


Lawrence & Co’s work focus­es on sus­tain­able and enhanced growth for you and your busi­ness. Our diverse and expe­ri­enced group of advi­sors can help your lead­ers and exec­u­tive teams stay com­pet­i­tive through the use of var­i­ous learn­ing tools includ­ing work­shops, webi­na­rs, exec­u­tive retreats, or one-to-one coaching.

We help high-achiev­ing lead­ers to have it all – a great busi­ness and a reward­ing life. Con­tact us for sim­ple and impact­ful advice. No BS. No fluff.


Lawrence & Co’s work focuses on sustainable and enhanced growth for you and your business. Our diverse and experienced group of advisors can help your leaders and executive teams stay competitive through the use of various learning tools including workshops, webinars, executive retreats, or one-to-one coaching.

We help high-achieving leaders to have it all – a great business and a rewarding life. Contact us for simple and impactful advice. No BS. No fluff.