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The Power of Celebrating & Iterating

December 29, 2022

Over the past year, I’ve been work­ing a lot on foun­da­tion­al con­tent for my next book.

One of the tools that we’ve built out is a tool called The Growth Play­book. It looks at a busi­ness through the lens of three main engines and sev­en dis­ci­plines of growth. I’ll share more about it at a lat­er time.

Of those sev­en dis­ci­plines, I believe the most impor­tant — to con­tin­ue to grow and improve com­pa­nies — is what we call Cel­e­brate and Iter­ate:

  • Tru­ly cel­e­brat­ing all the good things that have hap­pened — where you won, where you made progress or where you did­n’t win but got a lot smarter
  • Iter­at­ing to take per­spec­tives and insights to do some­thing bet­ter next time, and mak­ing sure that you improve your macro strat­e­gy, short- to medi­um-term goals or the sys­tems, process­es and tools that affect the way you work, on a dai­ly basis.

Most of us are quite good at iter­at­ing. But when it comes to cel­e­brat­ing, many of us – includ­ing myself – often miss or step over the oppor­tu­ni­ty to cel­e­brate because we’re so focused on what we need to do next or better.

When it comes to cel­e­brat­ing, most of us have room to improve.

Cel­e­brat­ing helps us to expe­ri­ence the intrin­sic reward of great work and mak­ing things hap­pen. It’s the oppor­tu­ni­ty to con­nect with why we do what we do, and to bring the team togeth­er to cel­e­brate everyone’s effort and expe­ri­ence of how we’ve worked and won together.

Lead­ers we enjoy work­ing with have a way of cel­e­brat­ing enough keeps the ener­gy and moti­va­tion alive to act on the iteration.

It’s about find­ing the right balance.

The Chal­lenge

  • Do you have an oppor­tu­ni­ty to cel­e­brate more or iter­ate more – or both?
  • List a cou­ple of spe­cif­ic things you could do to take your lead­er­ship up a notch, in terms of cel­e­brat­ing or iterating.

Addi­tion­al podcasts

Addi­tion­al Blogs


Lawrence & Co’s work focus­es on sus­tain­able and enhanced growth for you and your busi­ness. Our diverse and expe­ri­enced group of advi­sors can help your lead­ers and exec­u­tive teams stay com­pet­i­tive through the use of var­i­ous learn­ing tools includ­ing work­shops, webi­na­rs, exec­u­tive retreats, or one-to-one coaching.

We help high-achiev­ing lead­ers to have it all – a great busi­ness and a reward­ing life. Con­tact us for sim­ple and impact­ful advice. No BS. No fluff.


About Lawrence & Co.
Lawrence & Co. is a growth strategy and leadership advisory firm that helps mid-market companies achieve lasting, reliable growth. Our Growth Management System turns 30 years of experience into practical steps that drive clarity, alignment, and performance—so leaders can grow faster, with less friction, and greater confidence.

About Kevin Lawrence
Kevin Lawrence has spent three decades helping companies scale from tens of millions to hundreds of millions in revenue. He works side-by-side with CEOs and leadership teams across North America, the Middle East, Asia, Australia, and Europe, bringing real-world insights from hands-on experience. Kevin is the author of Your Oxygen Mask First, a book of 17 habits to help high-performing leaders grow sustainably while protecting their mental health and resilience. He also contributed to Scaling Up (Rockefeller Habits 2.0). Based in Vancouver, he leads Lawrence & Co, a boutique firm of growth advisors.