Why Your Company Isn’t Growing—and the Interview Every Leader Should Watch

Most com­pa­nies don’t stall because they’re lazy.
They stall because they’re work­ing incred­i­bly hard… on the wrong things.

That’s exact­ly what Mar­ty Yaskowich and I dug into in a recent con­ver­sa­tion about my new book, The 4 Forces of Growth — and why so many ​“well-run” com­pa­nies qui­et­ly stop growing.

This blog isn’t a sum­ma­ry of the inter­view. It’s an invi­ta­tion to go watch or lis­ten to it — espe­cial­ly if you’re a CEO or senior leader who feels:

• Busy, but not tru­ly growing
• Prof­itable, but flatlined
• Sur­round­ed by smart peo­ple… who are stuck in the weeds

Because that’s who this con­ver­sa­tion is for.

What We Get Into (In Plain Language)

In the inter­view, Mar­ty and I walk through some of the big themes behind The 4 Forces of Growth, includ­ing:

• Why so many strate­gic plans don’t change a thing
   Smart teams build detailed plans… then noth­ing mean­ing­ful hap­pens. We talk about why.
• The real dif­fer­ence between growth and improve­ment
   And why you absolute­ly can­not improve your way to seri­ous growth — no mat­ter how good it feels.
• How your cal­en­dar qui­et­ly tells the truth
   A sim­ple way to see whether you’re actu­al­ly lead­ing growth, or just play­ing ​“Chief Prob­lem Solver.”
• Where com­pa­nies usu­al­ly stall out
   The ear­ly warn­ing signs that your growth engine is starv­ing while your improve­ment engine is overfed.
• The grav­i­ty of suc­cess
   Why larg­er, more suc­cess­ful com­pa­nies nat­u­ral­ly become more con­ser­v­a­tive — and how to fight that.

It’s prac­ti­cal, no-non­sense, and root­ed in real com­pa­nies we work with every quarter.

One Ques­tion to Take Into the Interview

When you watch or lis­ten, keep this ques­tion in the back of your mind:

Am I spend­ing more courage on prob­lems… or on opportunities?

Because that’s the core of the 4 Forces.
Courage + prob­lems = improve­ment.
Courage + oppor­tu­ni­ties = growth.

Most lead­ers don’t have a courage prob­lem. They have a direc­tion-of-courage problem.

You can watch the full inter­view with Mar­ty below, or skip through to any of the iden­ti­fied clips.

And if you want to go deep­er afterward:

• The 4 Forces of Growth is avail­able now on Ama­zon in your local region
• The 4 Forces of Growth Self Assessment
• The 4 Forces of Growth: Why I Wrote This Book
• The 4 Forces of Growth: Learn­ing to Pre­dictably Scale Your Business

If you’ve been feel­ing that uncom­fort­able gap between your ambi­tion and your actu­al growth, take 25 – 30 min­utes and watch the interview.

It might be the nudge you need to stop over-fix­ing… and start grow­ing again.