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Growth CEO Interviews

Your Oxygen Mask First: Seven Year Anniversary Reflection Interview with Dean Ritchey

October 10, 2024

Dean Ritchey sits down with Kevin for a can­did con­ver­sa­tion about his book Your Oxy­gen Mask First and what it real­ly takes to lead at a high lev­el with­out burn­ing out.

They unpack the oxy­gen mask” prin­ci­ple in real-world terms: how dri­ven lead­ers hit the wall, why resilience isn’t soft (it’s strate­gic), and how to stay charged — men­tal­ly, emo­tion­al­ly, and oper­a­tional­ly — while build­ing some­thing mean­ing­ful. You’ll also hear prac­ti­cal insights on learn­ing as a com­pet­i­tive advan­tage, lead­ing with­out becom­ing the chief prob­lem solver,” and the hid­den costs of pre­tend­ing you’ve got it all together.

If you’re build­ing big goals with big respon­si­bil­i­ties, this one’s for you.

Here are some high­lights cap­tured in clips:

Inspi­ra­tion for the Book
Aware­ness Tool
Man­age Your Men­tal Health
Build­ing Amaz­ing Teams
Or watch the full inter­view here:

About Lawrence & Co.
Lawrence & Co. is a growth strategy and leadership advisory firm that helps mid-market companies achieve lasting, reliable growth. Our Growth Management System turns 30 years of experience into practical steps that drive clarity, alignment, and performance—so leaders can grow faster, with less friction, and greater confidence.

About Kevin Lawrence
Kevin Lawrence has spent three decades helping companies scale from tens of millions to hundreds of millions in revenue. He works side-by-side with CEOs and leadership teams across North America, the Middle East, Asia, Australia, and Europe, bringing real-world insights from hands-on experience. Kevin is the author of Your Oxygen Mask First, a book of 17 habits to help high-performing leaders grow sustainably while protecting their mental health and resilience. He also contributed to Scaling Up (Rockefeller Habits 2.0). Based in Vancouver, he leads Lawrence & Co, a boutique firm of growth advisors.