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Case Study

Ashiana Housing: Building on Purpose

Quick Facts

  • Founded

    1979
  • Industry

    Real Estate Developer
  • Lawrence & Co Client

    Since 2011
  • Leadership

    Vishal Gupta - Managing Director

    Ankur Gupta - Joint Managing Director

    Varun Gupta - Director

How Ashiana Housing Transformed Indian Real Estate by Betting on Underserved Niches

Ashi­ana Housing’s jour­ney is a mas­ter­class in bold focus and strate­gic lead­er­ship. By reject­ing indus­try assump­tions and lean­ing into emerg­ing needs — like senior liv­ing and kid-cen­tric hous­ing — the Gup­ta fam­i­ly grew Ashi­ana into one of India’s most inno­v­a­tive real estate devel­op­ers. With the guid­ance of Lawrence & Co., they built a pur­pose-dri­ven com­pa­ny that’s not just deliv­er­ing homes, but design­ing vibrant com­mu­ni­ties — and redefin­ing what growth real­ly looks like.

Big Results

The Challenge

Ashi­ana Hous­ing was ready to grow, but faced a com­mon chal­lenge: how to scale smart­ly while break­ing free from indus­try assump­tions and frag­ment­ed strate­gic align­ment — espe­cial­ly with­in a fam­i­ly-led lead­er­ship team. Their bold piv­ot into senior liv­ing and kid-cen­tric hous­ing required inter­nal cohe­sion, dis­ci­plined strat­e­gy, and the courage to lead mar­kets that didn’t yet exist.

The Solution

With coach­ing from Lawrence & Co., the Gup­ta broth­ers aligned their lead­er­ship, imple­ment­ed struc­tured plan­ning and tal­ent sys­tems, and turned pur­pose into strat­e­gy. This clar­i­ty enabled Ashi­ana to con­fi­dent­ly pur­sue niche mar­kets, achieve stand­out finan­cial results, and build a com­pa­ny cul­ture root­ed in inno­va­tion, account­abil­i­ty, and human connection.

Watch Kev­in’s Inter­view with Vishal, Ankur & Varun

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