Case Study
Cloré Beauty Supply: Family-Owned Business Flourishes Across Generations

Quick Facts
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Founded
2000
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Industry
Retail
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Lawrence & Co. Client
Since 2021
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Leadership
Clara Jina Kim - Co-Founder & CEO
Clemens Kim - Co-Founder & President
Siblings unite to expand legacy into new provinces, embracing diversity and expertise to continue to serve the Black community.
Jina and Clemens aligned on their purpose. For the sibling duo, it was never about money. Money was an afterthought. It was about living from a place of passion and bringing value.
“She’s the CEO, he’s the President, but at the heart of it, they’re just a sister and brother teaming up to take their family business to new heights. It’s all about blending their dreams and unique skills, married with a dose of humility and a whole lot of drive. They’re not just running a business; they’re continuing a story, and they each add a distinct flair to the family business, driven by their personal visions for success.”
The Impact
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Multi-generation family business
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Commitment to 90% A-Players
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The value of sharing and being transparent
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Giving back to the community
The Challenge
Cloré is a family-run business where the next generation — siblings Jina and Clemens — initially lacked both the interest and clarity to take over. Despite their father Yong’s hopes, the business lacked structure, accountability, and a clear succession path, leaving the future of Cloré uncertain.
The Solution
The siblings aligned on purpose, introduced strategic systems, and built a culture of accountability and A‑Player performance. This transformation not only empowered a successful leadership transition but positioned Cloré for scalable growth and long-term impact.