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Embrace the Power of Milestones

July 3, 2023

Remem­ber the Prince song about Par­ty Like It’s 1999”?

I was dreamin’ when I wrote this

So sue me if I go too fast

But life is just a party

And par­ties weren’t meant to last.

It’s an amaz­ing song that inspires you to par­ty with wild aban­don. To cel­e­brate the good things – the mile­stones – that come and go, too briefly.

I was think­ing about this recent­ly when my daugh­ter grad­u­at­ed from high school. We are gen­er­al­ly good at cel­e­brat­ing rites of pas­sage. In fact, the social pres­sure to not cel­e­brate things like birth­days and anniver­saries, mother’s and father’s days is on the verge of crim­i­nal, for many people.

But, in busi­ness, there just isn’t the same social impe­tus to get togeth­er and cel­e­brate our achieve­ments and mile­stones. We usu­al­ly just move on to focus on the next big prob­lem or opportunity.

Cre­ate a Cul­ture of Celebration

After hit­ting a major prof­it mile­stone, the CFO of one of our clients was review­ing the finan­cials, in a recent meet­ing, when some­one said, Hey, we had a goal to achieve this lev­el a cou­ple of years ago.”

After acknowl­edg­ing that for just a moment, we went on to dig into the finan­cials of one the divi­sions los­ing a bunch of mon­ey as we were con­cerned about what to do to fix it. In that moment, I stopped the meeting.

Whoa! What just hap­pened here? We just reached a mas­sive mile­stone and we’re dig­ging into problems.”

Look, you’ll always have prob­lems to fix, and anoth­er tar­get to reach. But you miss out when you don’t cel­e­brate your achieve­ments. These occa­sions cre­ate and enhance a cul­ture of cel­e­bra­tion, peo­ple feel as if they are win­ning, and are appre­ci­at­ed – and they work togeth­er bet­ter, to solve the prob­lems that always come up.

A Shout Out

A shout out to Andrew Limouris and his team at Medix who do great work cel­e­brat­ing big achieve­ments. As a great foot­ball coach, Andrew gives his exec­u­tive team Super Bowl rings for their major achieve­ments like reach­ing $100 mil­lion and $250 mil­lion in rev­enues. I have both of mine and we’re all look­ing for­ward to the cer­e­mo­ny of receiv­ing anoth­er when we hit $500 mil­lion. These rings don’t just rep­re­sent achieve­ment, they are incen­tive and are an expressed part of the plan to get there.

Make Cel­e­bra­tion Part of Your Plan

Talk­ing about how you’re going to cel­e­brate your achieve­ments, when you set your goals, is important.

After our team at Lawrence & Co talked about this, we decid­ed to make a list of big mile­stones we want to achieve and how we plan to cel­e­brate them, in dif­fer­ent ways.

In fact, we’ve artic­u­lat­ed an oblig­a­tion for those cel­e­bra­tions by adding them to a new sec­tion in our strate­gic plan­ning tool.

The Chal­lenge

  • What are the next big mile­stones you and your team are you going achieve?
  • How are you going to celebrate?

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Lawrence & Co’s work focus­es on sus­tain­able and enhanced growth for you and your busi­ness. Our diverse and expe­ri­enced group of advi­sors can help your lead­ers and exec­u­tive teams stay com­pet­i­tive through the use of var­i­ous learn­ing tools includ­ing work­shops, webi­na­rs, exec­u­tive retreats, or one-to-one coaching.

We help high-achiev­ing lead­ers to have it all – a great busi­ness and a reward­ing life. Con­tact us for sim­ple and impact­ful advice. No BS. No fluff.


Lawrence & Co’s work focuses on sustainable and enhanced growth for you and your business. Our diverse and experienced group of advisors can help your leaders and executive teams stay competitive through the use of various learning tools including workshops, webinars, executive retreats, or one-to-one coaching.

We help high-achieving leaders to have it all – a great business and a rewarding life. Contact us for simple and impactful advice. No BS. No fluff.