Growth CEO Interviews
Interview with CDN Controls CEO, Dean Fraser
March 31, 2025
Real growth doesn’t come from shortcuts. It comes from disciplined execution, the right people, and a relentless commitment to doing what you say you’ll do.
In this interview, Kevin sits down with Dean Fraser, Co-Founder and CEO of CDN Controls, to unpack what it actually takes to scale a business from two founders in Northern Canada to a 750+ person organization operating across Canada and the U.S. Dean shares the real story behind CDN’s growth — what worked, what didn’t, and the hard-earned lessons that shaped the company’s culture of “heart and hustle.”
Together, they explore leadership through rapid scale, building complementary partnerships, creating alignment as teams grow, and why sustainable success requires both ambition and discipline. This is an honest, practical conversation about building a world-class company — one decision, one relationship, and one commitment at a time.
Here are some highlights captured in clips:
Unofficial CEO Support Network
Hard Work Pays Off
Heart and Hustle
Lessons Learned Along the Way
Building a Team of Great People
Or watch the full interview here:
Additional Resources Related to Dean’s Interview:
About Lawrence & Co.
Lawrence & Co. is a growth strategy and leadership advisory firm that helps mid-market companies achieve lasting, reliable growth. Our Growth Management System turns 30 years of experience into practical steps that drive clarity, alignment, and performance—so leaders can grow faster, with less friction, and greater confidence.
About Kevin Lawrence
Kevin Lawrence has spent three decades helping companies scale from tens of millions to hundreds of millions in revenue. He works side-by-side with CEOs and leadership teams across North America, the Middle East, Asia, Australia, and Europe, bringing real-world insights from hands-on experience. Kevin is the author of Your Oxygen Mask First, a book of 17 habits to help high-performing leaders grow sustainably while protecting their mental health and resilience. He also contributed to Scaling Up (Rockefeller Habits 2.0). Based in Vancouver, he leads Lawrence & Co, a boutique firm of growth advisors.