Growth CEO Interviews
Interview with The Little Potato Company CEO, Angela Santiago
December 30, 2024
Some companies grow because they chase opportunity. Others grow because they stay relentlessly true to who they are.
In this wide-ranging conversation, Kevin sits down with Angela Santiago, Co-Founder and CEO of The Little Potato Company, to unpack the real story behind building a values-driven organization that has scaled from a bathtub startup to a North American food company producing tens of millions of pounds annually.
Together, they explore what it actually takes to sustain long-term growth: curiosity over certainty, purpose before scale, surrounding yourself with people who have been where you’re going, and having the courage to ask for help. Angela shares candid insights on leadership, resilience, advisory boards, personal growth, and the inner work required to build something enduring — without losing yourself in the process.
This is an honest, thoughtful conversation about building a business, raising a family, learning through hard moments, and staying grounded in your values while playing a very long game.
Here are some highlights captured in clips:
How Things Started
Purpose & Values
Leaving Room to Learn
Impact of an Advisory Board
Benefits of Experience Sharing
Advice for Young Entrepreneurs
Or watch the full interview here:
Additional Resources Related to Angela’s Interview:
About Lawrence & Co.
Lawrence & Co. is a growth strategy and leadership advisory firm that helps mid-market companies achieve lasting, reliable growth. Our Growth Management System turns 30 years of experience into practical steps that drive clarity, alignment, and performance—so leaders can grow faster, with less friction, and greater confidence.
About Kevin Lawrence
Kevin Lawrence has spent three decades helping companies scale from tens of millions to hundreds of millions in revenue. He works side-by-side with CEOs and leadership teams across North America, the Middle East, Asia, Australia, and Europe, bringing real-world insights from hands-on experience. Kevin is the author of Your Oxygen Mask First, a book of 17 habits to help high-performing leaders grow sustainably while protecting their mental health and resilience. He also contributed to Scaling Up (Rockefeller Habits 2.0). Based in Vancouver, he leads Lawrence & Co, a boutique firm of growth advisors.