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Growth CEO Interviews

Interview with The Little Potato Company CEO, Angela Santiago

December 30, 2024

Some com­pa­nies grow because they chase oppor­tu­ni­ty. Oth­ers grow because they stay relent­less­ly true to who they are.

In this wide-rang­ing con­ver­sa­tion, Kevin sits down with Angela San­ti­a­go, Co-Founder and CEO of The Lit­tle Pota­to Com­pa­ny, to unpack the real sto­ry behind build­ing a val­ues-dri­ven orga­ni­za­tion that has scaled from a bath­tub start­up to a North Amer­i­can food com­pa­ny pro­duc­ing tens of mil­lions of pounds annually.

Togeth­er, they explore what it actu­al­ly takes to sus­tain long-term growth: curios­i­ty over cer­tain­ty, pur­pose before scale, sur­round­ing your­self with peo­ple who have been where you’re going, and hav­ing the courage to ask for help. Angela shares can­did insights on lead­er­ship, resilience, advi­so­ry boards, per­son­al growth, and the inner work required to build some­thing endur­ing — with­out los­ing your­self in the process.

This is an hon­est, thought­ful con­ver­sa­tion about build­ing a busi­ness, rais­ing a fam­i­ly, learn­ing through hard moments, and stay­ing ground­ed in your val­ues while play­ing a very long game.

Here are some high­lights cap­tured in clips:

How Things Started
Pur­pose & Values
Leav­ing Room to Learn
Impact of an Advi­so­ry Board
Ben­e­fits of Expe­ri­ence Sharing
Advice for Young Entrepreneurs
Or watch the full inter­view here:

About Lawrence & Co.
Lawrence & Co. is a growth strategy and leadership advisory firm that helps mid-market companies achieve lasting, reliable growth. Our Growth Management System turns 30 years of experience into practical steps that drive clarity, alignment, and performance—so leaders can grow faster, with less friction, and greater confidence.

About Kevin Lawrence
Kevin Lawrence has spent three decades helping companies scale from tens of millions to hundreds of millions in revenue. He works side-by-side with CEOs and leadership teams across North America, the Middle East, Asia, Australia, and Europe, bringing real-world insights from hands-on experience. Kevin is the author of Your Oxygen Mask First, a book of 17 habits to help high-performing leaders grow sustainably while protecting their mental health and resilience. He also contributed to Scaling Up (Rockefeller Habits 2.0). Based in Vancouver, he leads Lawrence & Co, a boutique firm of growth advisors.