Introducing One of Our Newer Team Members

I’ve just fin­ished inter­view­ing Mar­ty Yaskowich, one of our new­er team mem­bers who joined Lawrence & Co. in the begin­ning 2024

Mar­ty believes that, if CEOs and exec­u­tives come away from a strat­e­gy or coach­ing ses­sion with the clar­i­ty and con­fi­dence to intense­ly and relent­less­ly exe­cute on their plans, he’s done his work. I’m sure you’ll find our con­ver­sa­tion about the path that led him to this work insight­ful and interesting.

Mar­ty Yaskowich is a nat­ur­al teacher.

Born and raised in Regi­na, Saskatchewan of teacher par­ents (and more in the fam­i­ly), he lived in many Cana­di­an cities as he pro­gressed in a career that ulti­mate­ly led him to apply his exper­tise to help oth­ers be suc­cess­ful. Mar­ty talks about where he grew up here.

Step­ping Stones

As I com­plet­ed the inter­view with Mar­ty, I was struck, in hind­sight, that every step of his life expe­ri­ence and career point­ed him towards being a strate­gic advi­sor and coach to CEOs and executives.

As a coach for his high school foot­ball team, a kids’ gym­nas­tics team and lat­er as a teacher at the Uni­ver­si­ty of British Colum­bia, he loved see­ing peo­ple light up with the accom­plish­ment of com­plet­ing a task they felt they could nev­er do.

That feel­ing has nev­er gone away.

We talked about his ear­ly career as a jour­nal­ist and broad­cast­er when he learned the mag­ic of read­ing between the lines of what peo­ple are say­ing – or not say­ing – and ask­ing the right ques­tion. Not just a ques­tion that pro­vides an infor­ma­tive answer but a ques­tion that cre­ates the dis­cus­sion that needs to hap­pen, in the room, at that point in time. Mar­ty talks about his first career here.

The Pow­er of Mentorship

And we talked about the val­ue of men­tors and coach­es on our own lead­er­ship devel­op­ment. The pow­er of work­ing with some­one who believes in you and is in your cor­ner; and the expe­ri­ence of what can be accom­plished by a great team who believes they can go through a wall togeth­er. Lis­ten to Mar­ty talk about who had a pro­found influ­ence of him below, dur­ing his career in advertising.

Because of the notable time he spent in the adver­tis­ing indus­try, he also brings rich expe­ri­ence in strat­e­gy and brand strat­e­gy work, for very large com­pa­nies. So, for all these rea­sons, our team and his clients are thrilled to have the oppor­tu­ni­ty to work with him.

Mar­ty talks about what made him want to become an advi­sor, and the best advice he ever received below.

Get to know Mar­ty bet­ter by lis­ten­ing to the entire con­ver­sa­tion here.

Meet all our Team here.

The Chal­lenge

• What is the most impor­tant ques­tion you need to be ask­ing right now?

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• The Best Tool to Improve the Per­for­mance of Your Team
• How to Increase Veloc­i­ty in Your Team
• Do Your Aspi­ra­tions Meet Your Team’s Aspirations?

Old­er Podcasts

• Liv­ing and Work­ing in Your Sus­tain­able Sweet Spot