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The Challenge of Self-Taught Pilots

March 4, 2024

Recent­ly, I talked with a CEO who, after build­ing a real­ly good com­pa­ny over decades, felt stuck about how to get to the next lev­el of growth. 

As he described the chal­lenges and tur­moil, I used this air­plane anal­o­gy to help him under­stand where he was: 

In many ways, founder CEOs are like self-taught pilots who have the desire and deter­mi­na­tion to learn how to fly. They start small and put the time and effort into learn­ing local­ly. They expand their ter­ri­to­ry and may fly nation­al­ly or inter­na­tion­al­ly, acquir­ing big­ger planes to go faster and high­er. They often run into intense storms. Despite a few bumps and pos­si­bly crash­es, they keep going until they get bet­ter and bet­ter. But it comes at a cost.

The CEO start­ed to smile and nod, say­ing that’s exact­ly how he felt. Although he con­tin­ued to learn and take cours­es — and he found his work thrilling and reward­ing — tur­bu­lent times were incred­i­bly stress­ful. And much of his team felt the same.

And, he was relieved to hear he’s not the only one up against this challenge. 

Flight Train­ing

The real­i­ty is that no mat­ter how much for­mal edu­ca­tion some­one has, there is very lit­tle train­ing on how to be an effec­tive CEO.

And that’s where my firm comes in. We spe­cial­ize in giv­ing self-taught, founder CEOs, or mem­bers of a fam­i­ly busi­ness, real-life flight train­ing to help them become expert pilots.

Three Major Skills

Effec­tive CEOs or senior lead­ers in busi­ness need the skills to:

    • Devel­op a real­ly good crew – a high­ly effec­tive team of A‑players
    • Estab­lish com­pe­tent air traf­fic con­trol – tools to clar­i­fy the right strat­e­gy to win and grow in the market
    • Read accu­rate instru­ments – data about direc­tion and per­for­mance, and if they are track­ing to their intend­ed destination.

A Con­tin­u­al Learn­ing Curve

At the end of our con­ver­sa­tion, he under­stood that he’s on the same learn­ing curve as every oth­er CEO to mas­ter skills like an amaz­ing pilot.

And that mas­tery is a life­long learn­ing expe­ri­ence to con­tin­u­al­ly improve his capa­bil­i­ty to build a big­ger and bet­ter business.

The Chal­lenge

To be an effec­tive CEO or leader, which spe­cif­ic skill do you need to become more masterful?

  • To build incred­i­bly capa­ble teams
  • To devel­op and imple­ment a clear and impact­ful strat­e­gy or
  • To know the num­bers that help you to make smarter deci­sions, faster?

If you’d like to improve your pilot train­ing, call us. We’re here to help. And stay tuned for our upcom­ing book The 4 Forces of Growth that will take a deep dive into the mas­tery of CEO flight. 

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About Lawrence & Co.
Lawrence & Co. is a growth strategy and leadership advisory firm that helps mid-market companies achieve lasting, reliable growth. Our Growth Management System turns 30 years of experience into practical steps that drive clarity, alignment, and performance—so leaders can grow faster, with less friction, and greater confidence.

About Kevin Lawrence
Kevin Lawrence has spent three decades helping companies scale from tens of millions to hundreds of millions in revenue. He works side-by-side with CEOs and leadership teams across North America, the Middle East, Asia, Australia, and Europe, bringing real-world insights from hands-on experience. Kevin is the author of Your Oxygen Mask First, a book of 17 habits to help high-performing leaders grow sustainably while protecting their mental health and resilience. He also contributed to Scaling Up (Rockefeller Habits 2.0). Based in Vancouver, he leads Lawrence & Co, a boutique firm of growth advisors.