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Growth CEO Interviews

Interview with Author and Former Sleep Country Canada CEO, Gordon Lownds

December 1, 2025

I recent­ly had the oppor­tu­ni­ty to sit down with Gor­don Lownds — entre­pre­neur, for­mer CEO, and author of Crack­ing Up. His sto­ry is pow­er­ful, hon­est, and full of lessons for lead­ers who are dri­ven, high-per­form­ing, and human (which is all of us). In this inter­view, Gor­don shares the rise, the derail­ment, and the rebuild­ing that shaped his life and career. I’m grate­ful he was will­ing to be so candid.

Here are some poignant moments cap­tured in clips:

Or watch the full inter­view here:

Along­side this inter­view with Gor­don Lownds, I’ve put togeth­er two arti­cles that dig deep­er into the themes that stood out to me — the dri­ve that fuels us, the blind spots that can derail us, and the self-aware­ness that ulti­mate­ly brings us back. Gord’s sto­ry is remark­able, and these com­pan­ion pieces are meant to help lead­ers con­nect the dots to their own experiences.

Addi­tion­al Resources Relat­ed to Gor­don’s Story:

Below are addi­tion­al arti­cles and inter­views that dig into the expe­ri­ences shap­ing great lead­ers — the wins, the set­backs, and every­thing in between.

Addi­tion­al Resources on Men­tal Health and Resilience:


About Lawrence & Co.
Lawrence & Co. is a growth strategy and leadership advisory firm that helps mid-market companies achieve lasting, reliable growth. Our Growth Management System turns 30 years of experience into practical steps that drive clarity, alignment, and performance—so leaders can grow faster, with less friction, and greater confidence.

About Kevin Lawrence
Kevin Lawrence has spent three decades helping companies scale from tens of millions to hundreds of millions in revenue. He works side-by-side with CEOs and leadership teams across North America, the Middle East, Asia, Australia, and Europe, bringing real-world insights from hands-on experience. Kevin is the author of Your Oxygen Mask First, a book of 17 habits to help high-performing leaders grow sustainably while protecting their mental health and resilience. He also contributed to Scaling Up (Rockefeller Habits 2.0). Based in Vancouver, he leads Lawrence & Co, a boutique firm of growth advisors.