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Growth CEO Interviews

Interview with David Greer: Facing a Brutal Fact

June 2, 2025

Some lead­er­ship jour­neys don’t just change how you run a busi­ness — they change how you live your life.

In this deeply per­son­al con­ver­sa­tion, Kevin sits down with David Greer, a sea­soned CEO and entre­pre­neur, to explore a jour­ney that spans build­ing com­pa­nies, rais­ing a fam­i­ly, con­fronting addic­tion, and ulti­mate­ly redefin­ing what it means to lead well. What begins as a dis­cus­sion about strat­e­gy and growth quick­ly becomes a can­did exam­i­na­tion of iden­ti­ty, pur­pose, and the inner work required to sus­tain suc­cess over the long haul.

David shares what it took to face the real­i­ties he could no longer out­run, the role coach­ing played in help­ing him ask hard­er ques­tions, and how recov­ery trans­formed not just his lead­er­ship style, but his entire expe­ri­ence of life. This is an hon­est, pow­er­ful con­ver­sa­tion about clar­i­ty, courage, and the dis­ci­pline required to lead — from the inside out.

Here are some high­lights cap­tured in clips:

Weight of the First Call
High Per­form­ing Alcoholic
That First Meeting
Being of Service
Self-Aware­ness and Doing the Work
Or watch the full inter­view here: 

About Lawrence & Co.
Lawrence & Co. is a growth strategy and leadership advisory firm that helps mid-market companies achieve lasting, reliable growth. Our Growth Management System turns 30 years of experience into practical steps that drive clarity, alignment, and performance—so leaders can grow faster, with less friction, and greater confidence.

About Kevin Lawrence
Kevin Lawrence has spent three decades helping companies scale from tens of millions to hundreds of millions in revenue. He works side-by-side with CEOs and leadership teams across North America, the Middle East, Asia, Australia, and Europe, bringing real-world insights from hands-on experience. Kevin is the author of Your Oxygen Mask First, a book of 17 habits to help high-performing leaders grow sustainably while protecting their mental health and resilience. He also contributed to Scaling Up (Rockefeller Habits 2.0). Based in Vancouver, he leads Lawrence & Co, a boutique firm of growth advisors.