The Simplest Strategy Question

I'm always a fan of keeping things simple. And when it comes to creating a strategy to win over and…


Are You Obsessed with Your Customers?

Every time I return to Dubai, I am inspired. Not that long ago, this small town on the edge of a…


best practices

Let’s Agree: Don’t Call Copying What Other People Do “Best Practices”

Some things in the boardroom drive me crazy. (Actually the list is quite long, but we don't need to…